Course Title: Originate and develop concepts

Part A: Course Overview

Program: C5361 Diploma of Screen and Media (Interactive Media)

Course Title: Originate and develop concepts

Portfolio: DSC Portfolio Office

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GEDU6115C

City Campus

TAFE

345T Media and Communication

Face-to-Face

Term2 2017

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au



Course Description

This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBCRT501 Originate and develop concepts

Elements:

1 Evaluate and explore needs and opportunities

2 Develop a range of creative approaches

3 Refine concepts

4 Develop concepts to an operational level


Learning Outcomes

On successful completion of this competency, you will have developed and applied the skills and knowledge required to originate and develop concepts for screen content.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.