Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5383C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5361 - Diploma of Screen and Media (Interactive Media)

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Peter Kennedy
ph: 9925 8079

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief


1 Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of design brief

1.2 Establish and clarify user or client for the proposed product/service to inform design decisions

1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues

1.4 Source and evaluate information pertinent to design brief


2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining concept to best meet design brief parameters

2.4 Refine options and select approach which best meets design brief requirements


3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at appropriate stages during design process as required

3.3 Present and explore different options and creative ideas with client when appropriate

3.4 Proactively seek and act on client feedback

3.5 Reach agreement on concept for work which complies with design brief


4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by accurate and complete documentation


5 Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work

5.2 Produce or monitor the production of work ensuring all parameters of design brief are met

5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this competency, you will have developed and applied the skills and knowledge required to interpret and creatively respond to a design brief through the production of work. 

Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection

Teaching Schedule


 Class contentAssessmentsBSBDES402CUAPPR505
Wk 1Present Course guide & Assessment Tasks
Gallery Visit
Class discussion & feedback

Wk 2Observation Drawing Studio Class (line & Shape)
Hand out WHS poster & WHS Questionnaire Assessment Task (CUAPPR505)
Class discussion & feedback

Wk 3Observation Drawing Studio Class (Scale & Proportion)
Work on WHS poster Sketches & concepts
WHS Poster Design & styles
Class discussion & feedback

Wk 4Observation Drawing Studio Class (Alignment Proportion and Scale)
Work on WHS poster sketches & concepts
Class discussion & feedback

Wk 5

Work in Progress Review A01 - WHS Poster

Demonstrate your understanding of the skills and techniques covered in class so far.

Introduce - A02 - Children's ebook for Interpret & Respond to a Design Brief (BSBDES402)

Class discussion & feedback

Wk 6Class presentation WHS Poster 100% completed for peer assessment & review
A01 Feedback & Review

A01 - WHS Poster 1,2,3
Wk 7Work on pre production document for A02 - Children's ebook
Class discussion & feedback

 1,2 2,3
Wk 8Work in Progress Review A02 - Children's ebook (sketches and research) Demonstrate your understanding of the skills and techniques covered in class so far.
Work in Review Present pages 1-4 of A02 - Children's ebook
Class discussion & feedback

 1,2,3 2,3 
Wk 9Present Storyboard, layout, and graphic visuals for ebook
A02 - Children's ebook Feedback & Review.
Review learning material for WHS Questionnaire (CUAPPR505).

 1,2,3 2,3 
Wk 10Work in Progress Review A02 - Children's ebook
Work in Review Present pages 5 & 6
Demonstrate your understanding of the skills and techniques covered in class so far.
Review learning material for WHS Questionnaire (CUAPPR505).
Class discussion & feedback

 1,2,3 2,3 
Wk 11Work on A02 - Children's ebook
Present pages 7 & 8. Demonstrate your understanding of the skills and techniques covered in class so far.
Review learning material for WHS Questionnaire (CUAPPR505).
Class discussion & feedback

 1,2,3 2,3 
Wk 12Class Presentation - digital copy of A02 - Children's ebook.
Review learning material for WHS Questionnaire (CUAPPR505).
A02 Feedback & Review

 4,5 2,3 
Wk 13Class Presentation of completed printed ebooks in class
Class discussion & feedback

A02 - Children's ebook4,5 2,3 
Wk 14Presentation of all completed printed ebooks from all classes
Class discussion & feedback

 4,5 2,3 
Wk 15Studio Practice class
Class discussion & feedback

 4,5 2,3
Wk 16Studio Practice class
Class discussion & feedback

 4,5 2,3

Learning Resources

Prescribed Texts



The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians.

Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB flash drive, with at least 64Gb capacity.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and may include practical team based projects.

Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for A02 and for the course.

Late submissions or submissions that do not reach the required standard, may be assessed Not Yet Satisfactory. You will receive resubmission instructions via email, myRMIT or LMS feedback. Resubmissions must occur within a week of this notification.

Graded assessments which are resubmitted, are eligible for CAG (Competency Achieved Graded) only.

Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course LMS page through MyRMIT.


A01 - WHS Poster
You will design an A1 colour Safety poster to illustrate issues, or good work health and safety (WHS) practice.
Ungraded - Due week 6


A02 - Children's ebook
You will design a double A4 sized Children's ebook based on the design elements and principles.
Graded - Due week 13

Graded assessment in this course uses the following grades:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.

The assessment matrix for this course can be found on Blackboard through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview