Course Title: Develop a media plan

Part A: Course Overview

Program: C5366 Diploma of Marketing and Communication

Course Title: Develop a media plan

Portfolio: Vocational Education

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7928C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term1 2017,
Term2 2017,
Term1 2018,
Term2 2018,
Term1 2019,
Term2 2019,
Term1 2020,
Term2 2020,
Term1 2021,
Term2 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 99250791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description


This unit describes the performance outcomes, skills and knowledge required to confirm the requirements specified in a media plan, to conduct negotiations when buying media and to compare actual media performance against media plan objectives.

This unit is delivered using a blend of classroom based and self -instructed learning activities.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV507 Develop a media plan

Elements:

1 Define media requirements

2 Select media vehicles

3 Determine media schedule

4 Produce media plan


Learning Outcomes


Demonstrate ability to:

plan, purchase and evaluate the performance of media used in communicating marketing objectives in at least one advertising campaign


Overview of Assessment


To be deemed competent in this course you need to provide evidence of the following:

Performance Evidence

Evidence of the ability to:

  • produce a media plan for an advertisement which:
  • defines media requirements of an advertising brief
  • specifies rationales for media vehicles chosen
  • ensures media schedule meets requirements of the brief
  • contains budgetary allocation for each advertising medium
  • develop measures to assess effectiveness of media vehicles selected.


Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline and explain data analysis and matching techniques
  • list organisational products and services offered
  • identify organisational budget and resource constraints
  • identify principles and characteristics of advertising media, types of media and advertising strategies
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations 
  • identify and explain ethical principles relating to advertising industry
  • define terms for describing media audiences.