Course Title: Develop a media plan

Part A: Course Overview

Program: C5366 Diploma of Marketing and Communication

Course Title: Develop a media plan

Portfolio: BUS Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7928C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term1 2017,
Term2 2017

Course Contact: Sally Parrott

Course Contact Phone: +61 3 99255175

Course Contact Email: sally.parrott@rmit.edu.au



Course Description

 

This unit describes the performance outcomes, skills and knowledge required to confirm the requirements specified in a media plan, to conduct negotiations when buying media and to compare actual media performance against media plan objectives.

This unit is delivered using a blend of classroom based and self -instructed learning activities.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV507 Develop a media plan

Elements:

1 Define media requirements

2 Select media vehicles

3 Determine media schedule

4 Produce media plan


Learning Outcomes

 

Demonstrate ability to:

plan, purchase and evaluate the performance of media used in communicating marketing objectives in at least one advertising campaign


Overview of Assessment

 

To be deemed competent in this course you need to provide evidence of the following:

Performance Evidence

Evidence of the ability to:

  • produce a media plan for an advertisement which:
  • defines media requirements of an advertising brief
  • specifies rationales for media vehicles chosen
  • ensures media schedule meets requirements of the brief
  • contains budgetary allocation for each advertising medium
  • develop measures to assess effectiveness of media vehicles selected.

 

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline and explain data analysis and matching techniques
  • list organisational products and services offered
  • identify organisational budget and resource constraints
  • identify principles and characteristics of advertising media, types of media and advertising strategies
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations 
  • identify and explain ethical principles relating to advertising industry
  • define terms for describing media audiences.