Course Title: Create mass print media advertisements

Part A: Course Overview

Program: C5366 Diploma of Marketing and Communication

Course Title: Create mass print media advertisements

Portfolio: BUS Portfolio Office

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7929C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term1 2017

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: Sally.Parrott@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.

Pre-requisite Courses and Assumed Knowledge and Capabilities

 None



National Competency Codes and Titles

National Element Code & Title:

BSBADV509 Create mass print media advertisements

Elements:

1 Interpret creative brief

2 Create mass print media advertisement


Learning Outcomes

 

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.

 


Overview of Assessment

 In order to achieve competency in this unit, you must provide:

Performance Evidence

 Evidence of the ability to:

create THREE print advertisements incorporating design principles and clearly communicating concept, for:

  • a newspaper
  • a magazine
  • an outdoor forum
  • confirm accuracy of creative brief
  • incorporate time, schedule and budget requirements
  • ensure legal and ethical constraints are followed.

 

Knowledge Evidence

 To complete the unit requirements safely and effectively, the individual must:

  • outline key features of industry, services, products and organisation
  • explain principles and purposes of advertising
  • outline principles of consumer behaviour and describe influences on buyer behaviour
  • identify principles and elements of design used in print advertisements
  • outline range of available advertising approaches for different markets
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • identify ethical principles relevant to advertising industry
  • identify requirements for advertising timelines, budget, central idea and resources as specified in the advertising brief.

 

Assessment Conditions

 Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – advertising field of work and include access to:

  • industry design software
  • relevant legislation and codes of practice
  • organisational policies and procedures
  • office equipment
  • business technology
  • advertising copy and creative briefs.

Assessors must satisfy NVR/AQTF assessor requirements.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.