Course Title: Create mass print media advertisements

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7929C

Course Title: Create mass print media advertisements

School: 650T Vocational Business Education

Campus: City Campus

Program: C5366 - Diploma of Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: Sally.Parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Federico Viola

E federico.viola@rmit.edu.au

T 03 9925 5713

Available: Mon - Thu, 9am - 5pm by appointment

Jill Powell

jill.powell@rmit.edu.au 

Available by appointment

 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 None

Course Description

This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV509 Create mass print media advertisements

Element:

1 Interpret creative brief

Performance Criteria:

1.1. Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used 1.2. Identify and check the advertising content and supporting information for accuracy and completeness 1.3. Confirm the time, schedule and budget requirements for creating the advertisement/s 1.4. Identify legal and ethical constraints

Element:

2 Create mass print media advertisement

Performance Criteria:

2.1. Determine and produce the elements of a print advertisement to communicate the required image, features and benefits of the product or service 2.2. Size and position each element of the print advertisement to achieve balance and focus for the advertisement 2.3. Ensure the typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins 2.4. Ensure the layout of the advertisement unifies the elements, attracts the reader to the focal point and guides the reading sequence 2.5. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements


Learning Outcomes


 

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.

 


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

 Note: This weekly schedule may be subject to changes due to guest speakers.

Week

Week Commencing

  Topic                                                                          

Assessment /Comment           

1

3/7/17

Induction

·        Course Induction

·        Outline for all 2 assessment tasks

Interpret the creative brief

·        The designer perspective

Group Work Workshop

Introduction to Assessment 1

2

10/7/17

Concept development and layout

·        Turn print media ideas into words and pictures using designer visuals and sketches.

Workshop 1

Guest lecture

3

17/7/17

Image development

·        Create images to suit the product and central idea of the advertisement.

 Workshop 2

4

24/7/17

Typography development

·        Select typefaces to suit the product and central idea of the advertisement

 Workshop 3

5

31/7/17

Elements of design

·        Size and position images and type in a print advertisement to achieve balance and focus.

Workshop 4

Assessment 1due  Sunday 11pm

Scans of concepts upload onto Blackboard

6

7/8/17

Assessment 1 Concept presentations

In-class

Assessment 1 – in class (paper-based)

You will receive the feedback in week 8.  If required, resubmission for this assessment is due by the end of week 9.

 

7

14/8/17

Introduction to Print 1

Introduction to Assessments 2

8

21/8/17

Introduction to Print 2

 

Semester Break: 28/8 – 1/9

9

4/9/17

Graphics

Photoshop Basics

 

10

11/9/17

Software Workshop 1

 

11

18/9/17

Software Workshop 2

 

12

25/9/17

Software Workshop 3

 

13

2/10/17

Supervised in-class work on Assessment 2

 

14

9/10/17

Supervised in-class work on Assessment 2

Assessment 2 Due, Sunday 11pm

15

16/10/17

Presentations of Assessment 3

Assessment 2 presentations – in class

You will receive the feedback at the beginning of week 16.  If required, resubmission for this assessment is due by the end of week 16.

16

23/10/17

No classes - Resubmissions only

 


Learning Resources

Prescribed Texts

Class notes and tutorials.

Online notes posted on Blackboard

Video resources on Lynda.com (see course content in Blackboard shell)


References

Recommended: Lynda.com course: Learning Print Production by Claudia McCue

Recommended: Lynda.com course: Designing a Print Ad by Craig Smallish

Recommended: Lynda.com course: InDesign: Preflight and Printing by David Blatner


Other Resources


Overview of Assessment

 In order to achieve competency in this unit, you must provide:

Performance Evidence

 Evidence of the ability to:

create THREE print advertisements incorporating design principles and clearly communicating concept, for:

  • a newspaper
  • a magazine
  • an outdoor forum
  • confirm accuracy of creative brief
  • incorporate time, schedule and budget requirements
  • ensure legal and ethical constraints are followed.

 

Knowledge Evidence

 To complete the unit requirements safely and effectively, the individual must:

  • outline key features of industry, services, products and organisation
  • explain principles and purposes of advertising
  • outline principles of consumer behaviour and describe influences on buyer behaviour
  • identify principles and elements of design used in print advertisements
  • outline range of available advertising approaches for different markets
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • identify ethical principles relevant to advertising industry
  • identify requirements for advertising timelines, budget, central idea and resources as specified in the advertising brief.

 

Assessment Conditions

 Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – advertising field of work and include access to:

  • industry design software
  • relevant legislation and codes of practice
  • organisational policies and procedures
  • office equipment
  • business technology
  • advertising copy and creative briefs.

Assessors must satisfy NVR/AQTF assessor requirements.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Students are required to complete 2 tasks. All tasks must successfully be completed to be deemed competent in this unit.

Assessment Task 1 Create and present a portfolio of concepts for a print campaign (Scans due on Blackboard in week 5, Sunday, 11pm, presentation in class week 6)
Individually students will develop concepts for a print campaign as thumbnails and posters and present the layouts for:

  • 3 newspaper advertisements,
  • 3 full page magazine advertisements and 
  • 3 non-traditional print media executions.

The artwork will need to be scanned and uploaded on Blackboard as a single file (PDF) by Sunday, week 5, 11pm.

Assessment Task 2 Develop Advertisements for Print (Due in week 14, Sunday, 11pm, Presentation in class week 15)
Develop the concepts from Assessment 1 in digital format for print.


Assessment Matrix

The assessment matrix that maps the assessments is available on Blackboard in the course shell.

Submission Requirements:
Ensure that you submit your assessment by the due date.
Always retain a copy of your assessment submission (hard copy and soft copy).
Always use a cover sheet when you submit work for assessment at RMIT University.
The cover sheet must include your name and be uploaded on Blackboard with the included declaration and statement
of authorship. On the cover sheet you declare that the work you are presenting is your own work. If you submit your
work as a hard copy you will need to sign the cover sheet.
For group assessments all group members's names need to be included.
Each page of your assessment should include a footer with your name, student number, the assessment title, RMIT
course code, course title and page numbers.
For example: Peter Peters, s999999, Assessment 2 Requirements Report, COSC7356C, Use development software and IT tools to build a basic website, Page 7 of
11.


Late Submission Procedures:
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time you must apply in advance to your teacher for an extension
to the due date. An extension of up to 7 calendar days may be granted.
More information: http://www.rmit.edu.au/students/assessment/extension
(http://www.rmit.edu.au/students/assessment/extension)
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf (http://mams.rmit.edu.au/seca86tti4g4z.pdf)

Where an extension of more than 7 calendar days is needed, you must apply for special consideration. Applications for
special consideration must be submitted no later than 2 working days after the assessment due date.
More information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w (http://www.rmit.edu.au/browse:ID=g43abm17hc9w)
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf (http://mams.rmit.edu.au/8a5dgcaqvaes)

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed 1 resubmission only. Your teacher will
provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest
grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the
steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and
you will be advised of the outcome as soon as possible.


Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the
circumstances under which the assessment arrangements might be granted please access the following website:
More information: http://www1.rmit.edu.au/browse;ID=7usdbki1fjf31 (http://www1.rmit.edu.au/browse;ID=7usdbki1fjf31)
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: <check link is still current>
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
CA Competency Achieved – Not Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview (http://www1.rmit.edu.au/courses/C5371049758)

 

Course Overview: Access Course Overview