Course Title: Create mass print media advertisements

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: MKTG7929C

Course Title: Create mass print media advertisements

School: 650T Vocational Business Education

Campus: City Campus

Program: C5366 - Diploma of Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email: Julia.makin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 None

Course Description

This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV509 Create mass print media advertisements

Element:

1 Interpret creative brief

Performance Criteria:

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

Element:

2 Create mass print media advertisement

Performance Criteria:

2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service

2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement

2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence

2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements


Learning Outcomes


 

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.

 


Details of Learning Activities

This course is clustered (co-delivered and co assessed) with MKTG7931C Write Persuasive Copy.

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

 


Teaching Schedule

This course is co-delivered with MKTG7931C Write Persuasive Copy. The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course.  This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

 

Course Schedule:                                                      

Week Commencing on

Topic

Readings and Activities

Assessment

Week 1

11/2

Course introduction

Writing copy

Course Induction
Outline for all 2 assessment tasks
Interpret the creative brief

Assessment 1 and 2 briefing

Copywriting - Theory

Assessment 1 Briefing

Assessment 2 Briefing

Week 2

18/2

Concept development and layout

Writing Copy

Concept development and layout

Turn print media ideas into words and pictures using designer visuals and sketches.
Copywriting Exercises

 Worksheet due

Week 3

25/2

Image development

Elements of design

Writing copy

Image development

Create images to suit the product and central idea of the advertisement.
Elements of design

Size and position images and type in a print advertisement to achieve balance and focus.
Copywriting Exercises

Worksheet due

Week 4

4/3

Elements of design

Typography development

Writing copy

Elements of design

Size and position images and type in a print advertisement to achieve balance and focus.
Typography development

Select typefaces to suit the product and central idea of the advertisement
Assessment 1 work
Copywriting Exercises

Worksheet due

Week 5

11/3

Sketching

Writing copy

Tracing, concept sketching

Copywriting Exercises

 

Week 6

18/3

Assessment 2 Briefing

Presentations (moved here from week 5)

Assessment 1 due:

Presentation: during class

(Digital Submission: Sunday, end of day)

Week 7

25/3

We will cover week 6's content instead

Introduction to Print 2

Rework Copy

We will cover week 6's content instead

Introduction to Print 2

Rework the existing copy

Assessment 2 - Briefing

Week 8

1/4

 Software Workshop 1

Copywriting Exercises

 Illustrator Workshop

Worksheet due

Week 9

8/4

Software Workshop 2

Design exercises

Copywriting exercises

Illustrator WorkshopWorksheet due

Week 10

15/4

Advertisements layouts

Refine copy

Various advertisement layout workshops

Refine copy to suit the target audience

 Worksheet due

Easter Break

19/4 - 26/4

 

 

 

Week 11

29/4

Software Workshop

Graphics

Photoshop Basics

Assessment 2 due - Sunday end of day

Week 12

6/5

Photoshop Techniques

Create Advertisements

Photoshop Workshop

Advertisements - Dimensions

Magazine Media Kits

 

Week 13

13/5

 To be advised

 To be advised

 

Week 14

20/5

 Work on Assessment  Work on assessment Assessment 3 Due, Sunday end of day

Week 15

27/5

 Presentations

 Presentations

Assessment 3 Presentations

Week 16

3/6

 Resubmissions

 Late Presentations

 

Week 17

10/6

 Resubmissions  

  


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in Canvas.


Overview of Assessment

 In order to achieve competency in this unit, you must provide:

Performance Evidence

 Evidence of the ability to:

create THREE print advertisements incorporating design principles and clearly communicating concept, for:

  • a newspaper
  • a magazine
  • an outdoor forum
  • confirm accuracy of creative brief
  • incorporate time, schedule and budget requirements
  • ensure legal and ethical constraints are followed.

 

Knowledge Evidence

 To complete the unit requirements safely and effectively, the individual must:

  • outline key features of industry, services, products and organisation
  • explain principles and purposes of advertising
  • outline principles of consumer behaviour and describe influences on buyer behaviour
  • identify principles and elements of design used in print advertisements
  • outline range of available advertising approaches for different markets
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • identify ethical principles relevant to advertising industry
  • identify requirements for advertising timelines, budget, central idea and resources as specified in the advertising brief.

 

Assessment Conditions

 Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – advertising field of work and include access to:

  • industry design software
  • relevant legislation and codes of practice
  • organisational policies and procedures
  • office equipment
  • business technology
  • advertising copy and creative briefs.

Assessors must satisfy NVR/AQTF assessor requirements.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-assessed with MKTG7931C Write Persuasive Copy.

You are required to complete all three tasks. All tasks must be successfully completed to be deemed competent in this unit.

Assessment Task 1:

1 - Create and present a portfolio of concept sketches for a print campaign

Develop 3 concepts for a print campaign. You need to explore the layouts for two bound print media (magazine or newspaper) and one outdoor medium.


2 - Create and present engaging copy to support your visuals that is suitable for the specified target audience. Follow the specifics of the brief.

The artwork and written component need to be scanned and uploaded to Canvas as a single file (PDF).

 

Assessment Task 2:

Complete six worksheets based on copywriting and advertising exercises performed in class.

 

Assessment Task 3:

Develop a complete advertising campaign from concept stage to completed print. Develop the complete copy with an analysis of the target audience and an indication of the budget.

Your copy must be grammatically correct and free of spelling errors. Present your portfolio in printed as well as digital format.


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.

Submission Requirements   You should:
  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures    You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.   More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work   Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.   More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration   Resubmissions:   If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.     If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.   Grading & re-submissions   Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.   Adjustments to Assessment    In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment   Marking Guide (Competency):    You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.   You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.    Marking Guide (Grading)    After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:    Final Grades table:   CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment   Further information regarding the application of the grading criteria will be provided by your teacher.

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