Course Title: Conduct market research

Part A: Course Overview

Program: C5371 Diploma of Business (Public Relations)

Course Title: Conduct market research

Portfolio: BUS Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5830C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Workplace

Term1 2017,
Term2 2017

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 51275

Course Contact Email: sally.parrott@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

Pre-requisite Courses and Assumed Knowledge and Capabilities

none



National Competency Codes and Titles

National Element Code & Title:

BSBMKG408B Conduct market research

Elements:

1. Conduct desk research to gather background market information

2. Develop research methodology and objectives

3. Recruit respondents

4. Gather data and information from respondents

5. Analyse research information

6. Prepare research reports


Learning Outcomes

Learners will understand how to gather data and information and then conduct market research analysis. This will be applied to work in areas such as marketing, communications, strategic planning and organisational development.


Overview of Assessment

Assessment will show evidence of:

  • developing and implementing a market research survey tool
  • accurately recording and securely storing survey data in accordance with organisational procedures
  • utilising a range of methodologies to analyse market research information
  • documenting market research activities and findings in a research report.