Course Title: Profile international markets

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG7890C

Course Title: Profile international markets

School: 650T Vocational Business Education

Campus: City Campus

Program: C5372 - Diploma of International Business

Course Contact: Suzanne Maugeri

Course Contact Phone: +61 3 9925 1466

Course Contact Email: suzanne.maugeri@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Joe Rosagrata

Email: joe.rosagrata@rmit.edu.au 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to select and confirm an appropriate international market.

It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.

In this role, individuals work in a supervisory capacity leading teams that choose appropriate international market/s by identifying a target market, profiling that market and developing a positioning strategy.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG516 Profile international markets

Element:

1. Select potential international markets for further investigation

Performance Criteria:

1.1 Determine readiness to market products or services internationally 1.2 List potential international markets for further investigation 1.3 Identify information sources to inform process for selection of international markets 1.4 Determine and document criteria to determine suitability of international markets for product or service 1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed 1.6 Select international markets for profiling

Element:

2. Identify target market

Performance Criteria:

2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service 2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service 2.3 Use segment descriptors to describe target market 2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan 2.5 Check cultural appropriateness of chosen targeting strategy using available information sources

Element:

3. Profile target audience

Performance Criteria:

3.1 Describe total and selected market and selected market segment/s as a consumer profile 3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection 3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan 3.4 Ensure profile meets organisational requirements for language, format, content and level of detail

Element:

4. Develop positioning strategy

Performance Criteria:

4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups 4.2 Check cultural appropriateness of chosen positioning strategies using available information sources 4.3 Write a positioning implementation plan in accordance with organisational requirements


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to select and confirm an appropriate international market.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.


We expect you to participate and contribute in all scheduled learning activities.

 


Teaching Schedule

The Teaching Schedule for this course is as follows but please note that it is subject to change.

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities

Week

Week Commencing

Topic

Assessment

1

10th Feb 2020

Induction and overview

  • Teacher, student introductions
  • Rules
  • Assessments and Feedback
  • Deadlines and re-submissions
  • Canvas

Select potential international markets for further investigation

Determine readiness to market products or services internationally.

List potential international markets for further investigation

 

2

17th Feb 2020

Select potential international markets for further investigation

Identify information sources to inform process for selection of international markets

Determine and document criteria to determine suitability of international markets for product or service

 

3

24th Feb 2020

Select potential international markets for further investigation

Access and use information sources to determine suitability of international markets for product or service to be marketed  Select international markets for profiling

 

4

2nd Mar 2020

Identify target market

Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service  Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

 

5

9th Mar 2020

Identify target market

Use segment descriptors to describe target market

 

6

16 Mar 2020

 

Identify target market

Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan  Check cultural appropriateness of chosen targeting strategy using available information sources

Assessment Task 1 due

7

23rd Mar 2020

Profile target audience

Describe total and selected market and selected market segment/s as a consumer profile  Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

 

8

30th Mar 2020

Profile target audience

Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

 

  

Mid Semester Break 9 April - 15 April

 

9A

 

9B

6th April  2020

 

16th April  2020

Profile target audience - continued

Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

 

 

10

20th April 2020

Profile target audience

Ensure profile meets organisational requirements for language, format, content and level of detail

 

 

11

27th April 2020

Profile target audience

Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

 

12

4th May 2020

Profile target audience

Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

 

13

11th May 2020

Develop positioning strategy

Check cultural appropriateness of chosen positioning strategies using available information sources

Write a positioning implementation plan in accordance with organisational requirements

 

14

18th May 2020

Revision and feedback

 

15

25th May 2020

Submissions & feedback

Assessment Task 2 due 

16

 

1st June 2020

Re-submissions & feedback

 

17

8th June 2020

Special Re-submissions & feedback

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • complete international market profiling based on established criteria, specific targeting and positioning strategies
  • produce targeting and positioning strategies accounting for cultural differences.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • summarise cultural aspects relevant to international markets profiled
  • explain market profiling techniques and related software programs
  • outline organisational requirements for presentation of completed profile
  • summarise relevant legislation, codes of practice and national standards affecting marketing operations
  • identify sources of external and internal information on international markets.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

You are required to complete two tasks.  You must successfully complete all TWO tasks to be deemed competent in this course.

Assessment Task 1 –  (Business Readiness) - Report (Part 1)


Date and time due: Week 6 (16th Mar 2020 23:59)
                                

Purpose:

This assessment aims to identify student's ability to provide analysis techniques and their application in determining whether a business is ready to export (International Ready) and then the steps required to be undertaken to evaluate potential overseas markets (target markets).

 

Assessment Task 2 - Profile the Target Market Segment (Part 2)


Date and time due: Week 15 (25th May 23:59)

Purpose:

This assessment aims to identify student's ability to:

  • summarise relevant legislation, codes of practice and national standards affecting marketing operations
  • identify sources of external and internal information on international markets.
  • summarise cultural aspects relevant to international markets profiled 

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • examples of completed profiles
  • office equipment and resources
  • relevant legislation, regulations, standards and codes
  • organisational and marketing strategic plans
  • case studies and, where possible, real situations. 

Assessors must satisfy NVR/AQTF assessor requirements.

 


Assessment Matrix

For these  assessment tasks you need to draw upon what you have learned throughout the unit.

 

Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. Assessment mapping document

 

Submission Requirements 

You should: 

  • Ensure that you submit assessments on or before the due date. 
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.

 

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Informationhttps://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 

More Information:https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Resubmissions
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

  

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Final Results 

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

 

The following grades are available for this course:

CA

Competency Achieved

NYC

Not Yet Competent

DNS

Did Not Submit for Assessment

 

Course Overview: Access Course Overview