Course Title: Promote products and services to international markets

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7989C

Course Title: Promote products and services to international markets

School: 650T Vocational Business Education

Campus: City Campus

Program: C5372 - Diploma of International Business

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit involves the skills and knowledge required to promote products and/or services of the business within specified international markets.

 It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG513 Promote products and services to international markets

Element:

1. Plan promotional activities

Performance Criteria:

1.1 Access marketing plan for international business activity to inform planning of promotional activities

1.2 Access relevant information sources to support planning of promotional activities

1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements

1.4 Plan and schedule promotional activities according to marketing needs of the organisation

1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings

1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources

1.7 Develop action plans to provide details of products and/or services being promoted

Element:

2. Coordinate promotional activities

Performance Criteria:

2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals

2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities

2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation

2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities

2.5 Use international business networks to assist in implementing promotional activities

Element:

3. Review and report on promotional activities

Performance Criteria:

3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services

3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities

3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings

3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to promote products and/or services of the business within specified international markets.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


Teaching Schedule

This is a year long program it runs over Semester 2, 2017 and Semester 1, 2018

 The Teaching Schedule for Semester 2, 2017 this course is as follows but please note that it is subject to change. 

Week

Week Commencing

Topics

Assessment

1

3 Jul 2017

Introduction to the course
(Course Overview)

Assessment 1 – handed out

2

10 Jul

Product concepts

 

3

17 Jul

Applied product principles

 

4

24 Jul

Price concepts

 

5

31 Jul

Place concepts

 

6

7 Aug

Applied price and place principles

 

7

14 Aug

Promotions (Advertising)

 

8

21 Aug

Applied Promotion principles (Advertising)

 

28 Aug – 3 Sep  Mid-Semester Break

9

4 Sep

Promotion mix & Brand Awareness

 

10

11 Sep

Applied Promotion mix & Brand Awareness principles

 

11

18 Sep

Promotion Budget & Business Networking

 

12

25 Sep

Segmentation, Targeting & Positioning

 

13

2 Oct

Student consultation session

 

14

9 Oct

Assignment 1 workshop

Assessment 1 due date

15 Oct, Sunday 11.59pm

15

16 Oct

Course review and feedback

 

16

23 Oct

Final resubmissions

 

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

 

The Teaching Schedule for Semester 1, 2018 this course is as follows but please note that it is subject to change.

Week

Week Commencing

Topics

Assessment

1

5 Feb 18

Welcome information:

Recap Semester 2, 2017

Trade Promotions

 

2

12 Feb

Applied Trade Promotions

Assessment 2 – handed out

3

19 Feb

Case study - open

 

4

26 Feb

Case study – eg. Billabong t South Korea #1

 

5

5 Mar

Case study – eg. Billabong t South Korea #2

 

6

12 Mar

Case study presentation – Group 1

 

7

19 Mar

Case study presentation – Group  2

 

8a

26 Mar

Coordinate, implement & review promotional activities 1

 

Mid semester Break 19/3/18 – 4/4/18

8B

2 Apr

Coordinate, implement & review promotional activities 1

 

9

9 Apr

Coordinate, implement & review promotional activities 2

 

10

16 Apr

Coordinate, implement & review promotional activities 3

Assessment 2 - Due

22 April, Sunday 11.59pm 

11

23 Apr

How to present (presentation skills 1)

 

12

30 Apr

How to present (presentation skills 2)

 

13

7 May

Student consultation session

 

14

14 May

Presentations - Group 1

Assessment Task 3 – due Group 1

15

21 May

Presentation – Group 2

Assessment Task 3 – due Group 2

16

28 May

Resits and resubmits if applicable

 

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance  Evidence

You will be required to provide evidence of the following skills:

  • plan, coordinate and review promotional activities undertaken in an international context
  • produce a report detailing activities and recommendations to inform and guide future promotional work.

Knowledge Evidence

You are required to provide evidence of the following:

  • identify available overseas media
  • summarise cultural characteristics of groups within target market
  • list relevant international business networks
  • outline marketing strategies and promotional activities suitable for international markets.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment Task 1 – Prepare a report about the foundations of marketing practice

Date handed out:Week 1 - Semester 2, 2017

Date and time due: Week 14 (15 Oct.2017: Sunday 11.59pm.)

Group or Individual: 2 to 3 students per group)

Purpose: This assignment will allow you to demonstrate an understanding of the basic concepts of marketing, which will give you a clear insight into the strategic value of marketing and promotional activities.

Requirements: You are required to prepare a short report which analyses a sample marketing plan against the foundations of marketing practice. It is recommended that you select a marketing plan from the following website: http://www.mplans.com/sample-marketing-plans.php#.UuCL4LR9K71. The word limit for the report should be minimum 500 words and maximum 1,500 words and should be fully referenced.

Assessment 2 Assessment Task 2 – Prepare a report on a marketing and promotional activity plan

Date handed out:Week 2 - Semester 1, 2018

Date and time due: Week 10 (22 April: Sunday 11.59pm.) (TBC)

Group or Individual: 2 to 3 students per group

Purpose: This assignment will give you the experience of marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.

Requirements: This is a significant assessment containing two parts: (1) A marketing and promotional activity plan and (2) a presentation to seek approval of the plan (Assessment 3 Week 15/16) The word limit for the report should be minimum 750 words and maximum 2,000 words and should be fully referenced.

Assessment 3 Assessment Task 3 – Oral presentation of marketing and promotional plan

Date handed out:Week 10 - Semester 1, 2018

Date and time due: Weeks 15 &16 

Group or Individual: Individually assessed

Purpose: This assignment will give you the experience of presenting your marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.

Requirements: You will be required to prepare and deliver a 15 minute group presentation on your marketing and promotional activity plan, seeking ’approval to proceed’ from your teacher who will act as a senior executive within your company.

 


Assessment Matrix

Submission Requirements

You should:

  • Ensure that you submit assessments on or before the due date
  • Always retain a copy of your assessment tasks. (Hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, s34567, Task 2 – Safety Induction Assessment, OHTH5872C Ensure a Safe Workplace, Page 1.

 

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Information: http://www.rmit.edu.au/students/assessment/extension

 

Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w (unresolved)

 

Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

 

Re-submissions (VE Programs)

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. 

 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

Grading & re-submissions

Re-submissions are not graded and do not contribute to your overall grade for the course.

 

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

 

Marking Guide (Competency)

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

 

Marking Guide (Grading)

After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

 

Final Grades table

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

 

Further information regarding the application of the grading criteria will be provided by your teacher.

Other Information

Academic Integrity


Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.


The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.

 

Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.


RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.

 

Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.

 

The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.

If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.

Course Overview: Access Course Overview