Course Title: Promote products and services to international markets
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG7989C
Course Title: Promote products and services to international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit involves the skills and knowledge required to promote products and/or services of the business within specified international markets.
It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG513 Promote products and services to international markets |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Access marketing plan for international business activity to inform planning of promotional activities 1.2 Access relevant information sources to support planning of promotional activities 1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements 1.4 Plan and schedule promotional activities according to marketing needs of the organisation 1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings 1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources 1.7 Develop action plans to provide details of products and/or services being promoted |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals 2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities 2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation 2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities 2.5 Use international business networks to assist in implementing promotional activities |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services 3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities 3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings 3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to promote products and/or services of the business within specified international markets.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative class room based activities.
The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.
Teaching Schedule
This is a year long program it runs over Semester 2, 2017 and Semester 1, 2018
The Teaching Schedule for Semester 2, 2017 this course is as follows but please note that it is subject to change.
Week |
Week Commencing |
Topics |
Assessment |
1 |
3 Jul 2017 |
Introduction to the course |
Assessment 1 – handed out |
2 |
10 Jul |
Product concepts |
|
3 |
17 Jul |
Applied product principles |
|
4 |
24 Jul |
Price concepts |
|
5 |
31 Jul |
Place concepts |
|
6 |
7 Aug |
Applied price and place principles |
|
7 |
14 Aug |
Promotions (Advertising) |
|
8 |
21 Aug |
Applied Promotion principles (Advertising) |
|
28 Aug – 3 Sep Mid-Semester Break | |||
9 |
4 Sep |
Promotion mix & Brand Awareness |
|
10 |
11 Sep |
Applied Promotion mix & Brand Awareness principles |
|
11 |
18 Sep |
Promotion Budget & Business Networking |
|
12 |
25 Sep |
Segmentation, Targeting & Positioning |
|
13 |
2 Oct |
Student consultation session |
|
14 |
9 Oct |
Assignment 1 workshop |
Assessment 1 due date 15 Oct, Sunday 11.59pm |
15 |
16 Oct |
Course review and feedback |
|
16 |
23 Oct |
Final resubmissions |
|
The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
The Teaching Schedule for Semester 1, 2018 this course is as follows but please note that it is subject to change.
Week |
Week Commencing |
Topics |
Assessment |
1 |
5 Feb 18 |
Welcome information: Recap Semester 2, 2017 Trade Promotions |
|
2 |
12 Feb |
Applied Trade Promotions |
Assessment 2 – handed out |
3 |
19 Feb |
Case study - open |
|
4 |
26 Feb |
Case study – eg. Billabong t South Korea #1 |
|
5 |
5 Mar |
Case study – eg. Billabong t South Korea #2 |
|
6 |
12 Mar |
Case study presentation – Group 1 |
|
7 |
19 Mar |
Case study presentation – Group 2 |
|
8a |
26 Mar |
Coordinate, implement & review promotional activities 1 |
|
Mid semester Break 19/3/18 – 4/4/18 | |||
8B |
2 Apr |
Coordinate, implement & review promotional activities 1 |
|
9 |
9 Apr |
Coordinate, implement & review promotional activities 2 |
|
10 |
16 Apr |
Coordinate, implement & review promotional activities 3 |
Assessment 2 - Due 22 April, Sunday 11.59pm |
11 |
23 Apr |
How to present (presentation skills 1) |
|
12 |
30 Apr |
How to present (presentation skills 2) |
|
13 |
7 May |
Student consultation session |
|
14 |
14 May |
Presentations - Group 1 |
Assessment Task 3 – due Group 1 |
15 |
21 May |
Presentation – Group 2 |
Assessment Task 3 – due Group 2 |
16 |
28 May |
Resits and resubmits if applicable |
|
The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You will be required to provide evidence of the following skills:
- plan, coordinate and review promotional activities undertaken in an international context
- produce a report detailing activities and recommendations to inform and guide future promotional work.
Knowledge Evidence
You are required to provide evidence of the following:
- identify available overseas media
- summarise cultural characteristics of groups within target market
- list relevant international business networks
- outline marketing strategies and promotional activities suitable for international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment Task 1 – Prepare a report about the foundations of marketing practice
Date handed out:Week 1 - Semester 2, 2017
Date and time due: Week 14 (15 Oct.2017: Sunday 11.59pm.)
Group or Individual: 2 to 3 students per group)
Purpose: This assignment will allow you to demonstrate an understanding of the basic concepts of marketing, which will give you a clear insight into the strategic value of marketing and promotional activities.
Requirements: You are required to prepare a short report which analyses a sample marketing plan against the foundations of marketing practice. It is recommended that you select a marketing plan from the following website: http://www.mplans.com/sample-marketing-plans.php#.UuCL4LR9K71. The word limit for the report should be minimum 500 words and maximum 1,500 words and should be fully referenced.
Assessment 2 Assessment Task 2 – Prepare a report on a marketing and promotional activity plan
Date handed out:Week 2 - Semester 1, 2018
Date and time due: Week 10 (22 April: Sunday 11.59pm.) (TBC)
Group or Individual: 2 to 3 students per group
Purpose: This assignment will give you the experience of marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
Requirements: This is a significant assessment containing two parts: (1) A marketing and promotional activity plan and (2) a presentation to seek approval of the plan (Assessment 3 Week 15/16) The word limit for the report should be minimum 750 words and maximum 2,000 words and should be fully referenced.
Assessment 3 Assessment Task 3 – Oral presentation of marketing and promotional plan
Date handed out:Week 10 - Semester 1, 2018
Date and time due: Weeks 15 &16
Group or Individual: Individually assessed
Purpose: This assignment will give you the experience of presenting your marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
Requirements: You will be required to prepare and deliver a 15 minute group presentation on your marketing and promotional activity plan, seeking ’approval to proceed’ from your teacher who will act as a senior executive within your company.
Assessment Matrix
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date
- Always retain a copy of your assessment tasks. (Hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, s34567, Task 2 – Safety Induction Assessment, OHTH5872C Ensure a Safe Workplace, Page 1.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w (unresolved)
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Re-submissions (VE Programs)
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Re-submissions are not graded and do not contribute to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency)
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Other Information
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Course Overview: Access Course Overview