Course Title: Promote products and services to international markets
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: MKTG7989C
Course Title: Promote products and services to international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Chris Lee Chris.Lee@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit involves the skills and knowledge required to promote products and/or services of the business within specified international markets.
It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG513 Promote products and services to international markets |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Access marketing plan for international business activity to inform planning of promotional activities |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to promote products and/or services of the business within specified international markets.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
2019 this course is 6 months.
Students who commenced in semester 2 in 2018, when the course was taught over 1 year please refer to the correct schedule below. "Continuing students"
2019 NEW STRUCTURE - 6 months
Week |
Week Commencing |
Topics |
Assessment |
1 |
11 Feb |
Introduction to the course and schedules |
|
2 |
18 Feb |
Product concepts |
|
3 |
25 Feb |
Price concepts |
|
4 |
4 Mar |
Place concepts |
|
5 |
11 Mar | Promotions (Advertising) |
|
6 |
18 Mar |
Promotion mix & Brand Awareness |
|
7 |
25 Mar |
Promotion budget & Business networking |
|
8 |
1 Apr |
Segmentation, Targeting & Positioning |
|
9 |
8 Apr |
Practical activity: Surf product/s to Japan |
|
10 |
15 Apr |
Assignment 1 workshop |
Assessment 1 due date 21 Apr. Sunday 11.59pm |
19 Apr – 26 Apr Mid-Semester Break | |||
11 |
29 Apr |
Service concepts |
|
12 |
6 May |
Coordinate, implement & review promotional activities |
|
13 |
13 May |
Trade shows & exhibitions |
|
14 |
20 May |
Assignment 2 & 3 workshop |
Assessment Task 2 due date 26 May, Sunday 11.59pm |
15 |
27 May |
Class project interview/presentation (Group 1) |
Assessment Task 3 (Group 1) |
16 |
3 June |
Class project interview/presentation (Group 2)
|
Assessment Task 3 (Group 2) |
17 |
Final Re-submissions |
CONTINUING STUDENTS - 2nd half of course for students who commenced in semester 2 2018
Week |
Week Commencing |
Topics |
Assessment |
1 |
11 Feb |
Course Overview & Trade Promotions- continuing students |
|
2 |
18 Feb |
Trade Shows & Exhibitions |
|
3 |
25 Feb |
Case Study & Communications Plan |
|
4 |
4 Mar |
Case Study & IMC Campaign |
|
5 |
11 Mar |
Mixed Case studies discussion activities |
|
6 |
18 Mar |
Practical Activity: Surf product/s to Japan |
|
7 |
25 Mar |
Surf product/s Class Presentations |
|
8 |
1 Apr |
Coordinate, implement & review promotional activities |
|
9 |
8 Apr |
Applied Coordinate, implement, review & report on promotional activities |
|
10 |
15 Apr |
Assignment 2 workshop |
|
19 Apr – 26 Apr Mid-Semester Break | |||
11 |
29 Apr |
How to present (Presentation skills) |
|
12 |
6 May |
Assignment 2 and workshop preparation |
|
13 |
13 May |
Assignment 3 and presentation preparation |
|
14 |
20 May |
Mini-Case studies discussion activities/Quiz)
|
Assessment 2 due date
26 May Sunday 11.59pm |
15 |
27 May |
Class project presentation (Grp. 2) |
Assessment Task 3 (Group 1) |
16 |
3 June |
Class project presentation (Grp.2)
|
Assessment Task 3 (Group 2) |
17 |
10 June |
Final Re-submissions |
Learning Resources
Prescribed Texts
References
Other Resources
All learning materials will be provided in CANVAS.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You will be required to provide evidence of the following skills:
- plan, coordinate and review promotional activities undertaken in an international context
- produce a report detailing activities and recommendations to inform and guide future promotional work.
Knowledge Evidence
You are required to provide evidence of the following:
- identify available overseas media
- summarise cultural characteristics of groups within target market
- list relevant international business networks
- outline marketing strategies and promotional activities suitable for international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
You are required to complete all three assessments tasks successfully to be deemed competent in this course.
2019 NEW STRUCTURE - 6 MONTHS
Assessment 1
Task Name: Foundations of marketing practice report
(Group assessment – 2 to 3 students per group)
Duration and /or due date:
This assessment task is to be completed by week 10 (21 Apr., Sunday 11.59pm) of commencing this unit
Summary and Purpose of Assessment
This assessment task has been designed to allow your group to demonstrate an understanding of how to promote products or services to international markets.
This assessment task is one of three required to demonstrate competency for this unit.
Your group will be required to identify and assess how an organisation that operates on a global scale uses marketing and promotional activities to promote its products or services. As part of this analysis your group will need to compare and contrast these activities in both the domestic setting (Australia) vs how they operate in one specific international market. Your group will need to consider factors such as cultural appropriateness and organisational values.
Some in class time will be provided to undertake this assessment task but students will also be expected to complete most of the assessment outside of class time.
Assessment 2
Task Name: Marketing and promotional activity plan
(Group assessment – 2 to 3 students per group)
Duration and/or due date:
This assessment task is to be completed by week 14 (26 May, Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment
This assessment task has been designed to demonstrate your groups ability to plan and schedule promotional activities in an international business setting for a proposed trade show. It allows your group to understand how products and services are promoted and how global organisations operate.
This assessment task is one of three required to demonstrate competency for this unit.
Assessment 3
Task Name: International marketing oral/presentation
(Individual assessment)
Duration and/or due date: This assessment task is to be completed by week 15 & 16
(Class time) of commencing this unit.
Summary and Purpose of Assessment
This practical assessment will allow you to demonstrate your ability to present your marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
==========================================================================
CONTINUING STUDENTS - 2nd half of course for students who commenced in semester 2 2018
Assessment 2
Task Name: Marketing and promotional activity plan
(Group assessment – 2 to 3 students per group)
Duration and/or due date:
This assessment task is to be completed by week 14 (26 May, Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment
This assessment task has been designed to demonstrate your groups ability to plan and schedule promotional activities in an international business setting for a proposed trade show. It allows your group to understand how products and services are promoted and how global organisations operate.
This assessment task is one of three required to demonstrate competency for this unit.
Assessment 3
Task Name: International marketing oral/presentation
(Individual assessment)
Duration and/or due date: This assessment task is to be completed by week 15 & 16
(Class time) of commencing this unit.
Summary and Purpose of Assessment
This practical assessment will allow you to demonstrate your ability to present your marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD |
Competent with High Distinction |
CDI |
Competent with Distinction |
CC |
Competent with Credit |
CAG |
Competency Achieved – Graded |
CA |
Competency Achieved – Not Graded |
NYC |
Not Yet Competent |
DNS |
Did Not Submit for assessment |
Further information regarding the application of the grading criteria will be provided by your teacher.
Other information:
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines. You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Course Overview: Access Course Overview