Course Title: Develop visual merchandising creative concepts

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: MKTG8021C

Course Title: Develop visual merchandising creative concepts

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. You will acquire the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER004 Develop visual merchandising creative concepts


1. Determine visual merchandising requirements.

Performance Criteria:

1.1. Access and interpret a visual merchandising design brief.

1.2. Identify and confirm visual merchandising objectives, specifications and constraints.

1.3. Clarify budgetary and time requirements with relevant personnel.

1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.

1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development.

1.6. Review competitor and market activity to identify trends and creative opportunities.


2. Generate options for visual merchandising concept.

Performance Criteria:

2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.

2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints.

2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.

2.4. Consider the need for scalability and generate concept options accordingly.

2.5. Consider the need for consistency across channels and locations and generate concept options accordingly.

2.6. Assess commercial and creative feasibility of concept options and make any required adjustments.

2.7. Document visual and written representations of concept options.


3. Present creative options.

Performance Criteria:

3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.

3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.

3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.

3.4. Seek feedback from stakeholders and make any required adjustments to creative options.

3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.


4. Finalise the visual merchandising concept.

Performance Criteria:

4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.

4.2. Seek final approval.

4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In this course you will develop the skills and knowledge required to develop visual merchandising concepts in response to a design brief. This course will build on the foundations skills you have already demonstrated in Illustration. You will learn to generate and present your creative ideas in more detail so that you can clearly communicate these ideas to clients and stakeholders.

Learning activities will take place in a studio using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • demonstrations and presentations by teacher
  • peer teaching and class presentations
  • group discussion
  • review and revision
  • peer learning
  • teacher directed group activities/projects
  • ‘work-shopping’ of student projects including peer/lecturer feedback

Out of class activities will include:

  • independent project based work
  • online tutorials and activities
  • independent research
  • studio practice
  • review and revision


Teaching Schedule



Design For VM - Overview

Week 1

Design For VM Semester Overview & Expectations.

Overview of Assessments

1. Assessment Task 1 - Review a VM brief and design  a VM prop

2. Assessment Task 2 - Develop details for a VM creative concept.


Topics : The Design process, the design brief, Research. 

Activities : Verbal briefing. Concept development for Display 2


Week 2


Topics : The Design process part 2 Documentation

Week 3

The Design Brief

write a job brief from verbal instructions

Week 4

Research and target markets

Week 5


Intellectual Property in VM

Week 6

Presentation  Brief 1

Week 7

Creativity in VM environments

Week 8

Documentation 2, Structure and material strength.

Week 9

Working with Budgets and timelines

Week 10

Global VM trends

Week 11

Design meeting

Week 12

Design meeting

Week 13

Presenting Designs

Week 14

Design Meeting

Week 15

Completing finalised VM concepts

Week 16

Present finalised VM concepts for review

Learning Resources

Prescribed Texts


Other Resources

There are no compulsory prescribed texts in this course. 

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include class exercises, presentations and projects.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.

Assessment tasks are:

1. Assessment Task 1 - Review a VM brief and design  a VM prop

2. Assessment Task 2 - Develop details for a VM creative concept.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Competency based assessment

You will receive ongoing verbal feedback of your progress within class time.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction 
CDI - Competent with Distinction 
CC - Competent with Credit 
CAG - Competency Achieved Graded 
NYC - Not Yet Competent 
DNS - Did Not Submit for Assessment



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy



When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process


Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity


Course Overview: Access Course Overview