Course Title: Achieve visual merchandising targets

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: MKTG8023C

Course Title: Achieve visual merchandising targets

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Tues l Wed l Thurs

Contact via email.


Justin Compton

My office is located:

Building 94 level 6 Staff room

You can make an appointment to meet with me

Contact via email.



Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER006 Achieve visual merchandising targets


1. Identify visual merchandising targets

Performance Criteria:

1.1 Obtain and review organisational visual merchandising targets.

1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets. 

1.5. Determine strategies for the achievement of visual merchandising targets.

1.6. Determine both qualitative and quantitative measures for tracking performance.


2. Achieve visual merchandising targets.

Performance Criteria:

2.1. Implement planned strategies for the achievement of visual merchandising targets.

2.2. Communicate visual merchandising targets to relevant personnel.

2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4. Support team members to achieve visual merchandising targets and provide feedback on performance.

2.5. Monitor and record the achievement of visual merchandising targets.

2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.


3. Review visual merchandising performance.

Performance Criteria:

3.1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2. Report on performance and make recommendations for improved future visual merchandising performance.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class activities may include
                                                 • Presentations.
                                                 • Peer feedback.
                                                 • Group Discussion.  Analysis + critique of retail merchandising. 
                                                 • Demonstrations and workshops.
                                                 • Practical exercises and display installation.
                                                 • Guest Speakers.

Out of Class activities may include
                                                 • Online research.  Sourcing merchandise.
                                                 • Retail Visits and Shopping Centre visits.
                                                 • Independent project based work and research. 
                                                 • WIL opportunities.

Teaching Schedule

 Style using Visual Merchandising Aids is a clustered course delivered together with MKTG8023C - Achieve Visual Merchandising Targets. Both courses will be assessed as Competent/Not Yet Competent. 

 This course guide is subject to change, your teacher, will keep you informed of any changes.


                Style Merchandise



  • Introduction to the course.
  • Overview + expectations.
  • Semester schedule.




  • Mannequin Workshop – Practical exercises + theory.
  • Deliver and discuss Assessment Task 2 - Mannequin Styling Task.  S/NS.
  • Deliver and discuss Assessment Task 1 - VM Retail 101.  S/NS.




  • “Instagram + Social Media” Workshop.  TBC.
  • Flat Lay exercises.



  • Wallset Workshop – Practical exercises + theory.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas.



Open Day Prep + Install

  • Chadstone Shopping Centre Visit.  TBC.



Open Day Bump Out

  • Sourcing outfits for Mannequin Styling Task.



  • Achieve VM Targets Workshop. Practical exercises and theory.



  • Install Mannequin Styling Task.  RTW outfits.
  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.



  • Install Mannequin Styling Task.  Career Wear outfits.



  • Wallset exercise in small teams.
  • Submit wallset images to canvas.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.


Semester Break  16 September – 27 September.




  • Case Study Workshop.
  • Deliver and discuss Assessment Task 4 – Case Study.  S/NS.



  • Install Open Studio.   



  • Install Open Studio.  



  • Present Assessment Task 4 - Case Study to your teacher. (10 minutes).
  • Submit Assessment Task 4 - Case Study onto canvas.



  • Install Open Studio.  



  • Tutorials.
  • Submit Open Studio Assessment Task 3 onto canvas.

















Learning Resources

Prescribed Texts


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources. Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. ( The Library provides guides on academic referencing ( and subject specialist help via your Liaison Librarian (   Books on Visual merchandising and display my be of assistance in this course ie. Visual merchandising and display Creator Martin M. Pegler Contributor Anne Kong author. Publication date 2018 -  Carlton Library   General Collection   FOL 659.157 P376 

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will mark it either Satisfactory or Not Satisfactory. (S/NS). The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.   At the completion of the course, you will be deemed either Competent or Not Yet Competent. 

You are  required to successfully complete all Assessment Tasks and in class exercises, to a Satisfactory standard 

  • Assessment Task 1 - VM Retail 101. Due week 4
    • Look up retail definitions as apply to VM
  • Assessment Task 2 - Mannequin Styling. Due week 10
    • Style  mannequins with a range of fashion
  • Assessment Task 3 - Open Studio. Due week 16
    • Create a display of your choice
  • Assessment Task 4 - Case Study. Due week 14
    • Analyse Vm for a store and recommend improvements

This course is assessed for competency only.

Grades which apply to competency-based assessment are:

CA   - Competency Achieved 
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator.

Other Information


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity



Course Overview: Access Course Overview