Course Title: Produce drawings to communicate ideas

National Element Code & Title:

CUAACD301 Produce drawings to communicate ideas

Performance Criteria:

1.1 Identify drawing requirements from reference material and confirm with appropriate people if required

1.2 Identify factors, including contractual, legal and ethical factors, that may impact on how drawing work is undertaken

1.3 Gather information about drawing techniques, materials and equipment from a range of sources and determine how they may be used to communicate ideas

1.4 Evaluate information for its application to specific drawing

Performance Criteria:

2.1 Explore the capabilities of techniques, materials and equipment

2.2 Follow safety procedures for particular techniques, materials and equipment

2.3 Select approaches that best suit the purpose of drawings and their presentation context

Performance Criteria:

3.1 Organise materials, tools and equipment for selected techniques

3.2 Produce preliminary drawings and discuss their effectiveness with relevant people

3.3 Confirm intellectual property and other relevant legislative requirements are met

3.4 Finalise drawings, incorporating feedback on work in progress as required

3.5 Prepare drawings for the presentation context

In this course you will complete these learning activities.

You may like to select from the following examples, or you may like to write your own description:

• practical demonstrations in studio
• peer learning
• research
• independent project-based work

Details of Learning Activities

Task 1: Draw display concepts in perspective ( illustrate small scale retail display concepts)

For this assignment you will produce colour  illustrations of simple merchandise displays. The drawings must show the products in situ in visual merchandising contexts such as displays, store windows or in-store. 

1. Research and find reference images for your drawings
2. Draw and render 3D representations of the basic five forms - the cube, sphere, cone, cylinder and the Taurus.
3. Demonstrate the use of Copic marker techniques
4. Include cast shadows to enhance the 3D illusion
5. Use one-point perspective and two-point perspective as required.
6. Create a materials board
7. Draw views that may include; central front view, street approach view, interiors with close-up of merchandise display.
8. Drawings/designs to be drawn to scale & in proportion

Task 2: Produce shaded and rendered forms (Design a Festive Table styling concept, as well as a Table Centrepiece)

1. Research and choose a theme.
2. Design a festive themed table setting concept and a decorative table centrepiece.
3. Demonstrate your exploring concepts and experiments with drawing and rendering techniques.
4. Prepare for presenting your strongest concepts to clients, along with proposed construction plans. Investigate and make a materials board.
5. Create dimensioned-working drawings to identify parts required and to aid in construction.
6. Document and submit all your research and development sketches, thumbnail ideas.

Task 3: FINAL ASSESSMENT TASK: Draw Display Spaces and Elements – (Design & Illustrate large scale retail dis splay concepts.)

This assessment will be completed and assessed in two stages.

Stage A: Planning and preparation. (choose brand and promotional theme)

Stage B: Complete final drawings and create presentation document. (based upon your preliminary drawings, illustrate a minimum of three professional retail window concepts.)

You must be observed solving these drawing and design problems in class.

1. Demonstrate your drawing skills to create professional retail concept illustrations concepts for large scale retail displays.
2. Demonstrate correct use of perspective, scale, proportion and shading.
3. 1 mood board with minimum 6 notated images
4. 1 materials board.
5. The illustrations are to be of displays designed for front windows of level 2 building 94, unless alternative store front location is approved.
6. Complete full colour refined accurate illustrations, incorporating feedback from teacher.
7. Check and address any copyright issues related to design inspirations.
8. Create a professional looking presentation document for all your work.

Week

1

2

3

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

 14.

15.

16.

Class content

Getting started. The basics : line, form, lighting / drawing tools and materials.

Class Exercises

- draw your bedroom in perspective

- Observation drawing

- draw basic forms: 5 forms 

As background preparation for Illustrating small scale retail display concepts, you will do some sketching warm up exercises, observational drawing, drawing and rendering the 5 basic forms.

You will cover the use of one point and two-point perspective and composition.

Illustrate small scale retail display concepts

Continue exploring the use of Copic markers and techniques for representing a range of materials, surfaces and finishes to use in retail display concept drawings.

Refine concept and sketches 

Present & discuss Task 1  : Draw Display Concepts in Perspective - You will Illustrate small scale retail display concepts.

Continue Task 1 - Illustrate small scale retail display concepts

Continue exploring the use of Copic markers and techniques for representing a range of materials, surfaces and finishes to use in retail display concept drawings.

Observation drawing

2-point perspective and composition

You will focus on using lighting and shadow techniques to enhance the realism of the illusion of 3D.

Refine concept and sketches 

Continue Task 1 - Illustrate small scale retail display concepts

Draw a small display bay to scale

Continue exploring the use of Copic markers and techniques for representing a range of materials, surfaces and finishes to use in retail display concept drawings.

Focus on lighting and shadows to enhance realism of drawings

Refine concept and sketches 

Continue Task 1 - Illustrate small scale retail display concepts

Continue exploring the use of Copic markers and techniques for representing a range of materials, surfaces and finishes to use in retail display concept drawings.

Focus on shading forms to enhance realism of drawings

Work on and refine display sketches

Continue Task 1 - Illustrate small scale retail display concepts

Class Exercises

Drawing materials /  Metal and Glass

Drawing to scale an internal window bay

Work on and refine display sketches

Submit : Exercise 1 : Draw Display Concepts in Perspective (Illustrate small scale retail display concepts) at end of class 

Creating materials boards

Work on and refine display sketches

Present & discuss Task 2  : Produce Shaded and Rendered Forms - You will Design a festive Table Styling Concept & Table Centrepiece

Creating materials boards

Work on and refine display sketches

https://www.pinterest.com.au/timzpinz/a-2018-illustration/assessment-2-table-centrepiece-inspiration/Link

Continue work designing a festive table styling concept

Work on and refine  & table centrepiece

Work on and refine display sketches

Continue work designing a festive table styling concept & table centrepiece

Work on and refine  & table centrepiece

Work on and refine display sketches

Continue work designing a festive table styling concept & table centrepiece

Work on and refine  & table centrepiece

Work on and refine display sketches

Submit : Task 2 : Produce Shaded and Rendered Forms (Design a festive Table Styling Concept & Table Centrepiece)

Complete sketches

Present & discuss Final Task 3 Draw display a spaces and elements (You will design & illustrate large-scale retail display concepts)

Commence research and drawing

Continue work on Final Task 3 Draw display a spaces and elements (You will design & illustrate large-scale retail display concepts)

Class Activity : Design meeting

Present initial ideas & start drawing

Work on and refine display sketches

Continue work on Final Task 3 Draw display a spaces and elements (You will design & illustrate large-scale retail display concepts)

Discuss brief and commence research & drawing

Continue work on Final Task 3 Draw display a spaces and elements (You will design & illustrate large-scale retail display concepts)

Work on and refine display sketches

Submit :Final Assessment Task 3: Draw Display Spaces and Elements (Design & Illustrate large scale retail display concepts).

Finalise & submit all work. Upload images & documentation onto specified Drive & include a completed work submission form. Activities - "Final Assessment Task" will constitute your Final work grade.

Feedback and student work resubmissions if required

The following resources are available to assist your learning.

Class room, access to library, photocopier, printer, internet

EQUIPMENT

Light boxes, data projector, rulers, cutting matts, safety rulers, paper, cardboards, masking tape, hot glue guns, circle cutters, retractable knives, Copic markers (specialist colours)

MATERIALS

Paper, tracing paper, bleed proof pads

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
 https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

STUDENTS TO PROVIDE

Pencils, erasers, Copic markers

There will be continuous assessment with ongoing feedback.

TASK 1:

Draw display concepts in perspective (Illustrate small scale retail display concepts)

1. You will research and find reference images for your drawings. Keep your images simple and focus on drawing high quality simple displays.
2. Keep all your sketches as you progress, as these will be evidence of your development towards the final drawing
3. Refine your composition and sketches until you have high quality draft sketches. completing two colour drawings on A3 Bleed proof paper, comprising of views that may include; central front view, street approach view, interiors with close-up of merchandise display. Create simple close up drawings of retail displays.
4. Demonstrate the use of Copic marker techniques for representing materials and  finishes. (e.g. glass, metal, timber, matt and gloss finishes)

1. Create drawings/designs to scale & in proportion to your show understanding of one-point perspective. Drawings to be done in pencil, and fine liner and must include some marker illustration.  

1. Upload a digital image (photo) of your final drawings, all your original drawings must be observed and drawn in class and also submitted in a folder by due date.

TASK 2

Produce Shaded and Rendered Forms (Design a festive Table Styling Concept as well as a Table Centrepiece)

1. You will research a theme to inform your design of a festive themed table setting concept and a decorative table centrepiece.
2. You will create a detailed inspiration board for your design theme.
3. You will investigate making a materials board.
4. Demonstrate experimenting with ideas, processes and materials.
5. The Table centrepiece will be made from paper/cardboard and must be no larger than 600mm high x 400mm wide x 400mm deep.
6. You will create professional standard, highly-detailed, full colour concept sketches and illustrations to visually communicate your ideas for the Table setting and the Table Centrepiece.
7. You will create dimensioned Working Drawings to show all the required parts and how to make the table centrepiece.
8. You will document and submit all your research and development sketches and thumbnail ideas.

TASK 3

FINAL ASSESSMENT TASK: Draw Display Spaces and Elements - Design & Illustrate large scale retail display concepts.

This assessment will be completed and assessed in two stages.
Stage A: Planning and preparation.
Stage B: Complete final drawings and create presentation document.

You must be observed solving these drawing and design problems in class.

Stage A : Planning and preparation

You will commence Stage A by choosing a brand and promotional theme. You will use these to complete the following:

1. 1 x brief written description/justification of your window concept (approx. 100 words)
2. 1 x mood/inspiration board (due end of week 12 posted to Canvas)
3. 1 x acknowledgements of any sources or inspiration ( eg copyright &/or intellectual property)
4. 1 x page of thumbnail sketches (due end of week 12 posted to Canvas)
5. 1 x page of development sketches (due beginning of week 13 posted to Canvas)

In Stage B using your inspiration and preparation drawings, you will illustrate a minimum of three professional retail window concepts.

Stage B : Complete final drawings and create presentation document

1. Produce 1 x A3 colour illustrations front view of entire window. (work in progress to be shown in class)
2. Produce 2 x A3 illustrations of detailed focal points/key features. (work in progress to be shown in class)
3. Produce construction drawings for a key element (large scale fixture) of your proposed design
4. Produce Final A3 presentation document & upload as digital pdf to canvas
5. Submit a cardboard folder with all original drawings and development materials

Key weekly milestones:

Week 11 Present brief and commence research and drawing. In this first session, you will commence your research and draw thumbnail sketches and ideas

Week 12 Present initial ideas and commence drawings. You will present your inspiration boards and initial sketches to the class for feedback. You will then develop and resolve the best idea in class.

Week 13 Create drawings. Convert concept sketches to working drawings and plans for construction.

Week 14 Create drawings continues. Convert concept sketches to working drawings and plans for construction.

Week 15 Present final concepts in class
In classroom finalise and submit final presentation

You must be observed creating these illustrations in class time so as to validate the authenticity of your work. Participation in the class room is the best way to ensure this.

You will also need to attend to clarify and solve any issues in design that may arise.

Activities you will need to be observed completing include:

1. Coming to classes organised with drawing tools and equipment for selected techniques.
2. Producing preliminary thumbnails and draft concept sketches and discussing their suitability with your teacher in class.
3. Checking any copyright issues related to design inspirations.
4. Completing full colour refined accurate illustrations that incorporates feedback from teacher.
5. Creating a professional looking presentation document for all your work.

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit