Course Title: Work effectively in the digital media industry

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: GEDU6172C

Course Title: Work effectively in the digital media industry

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5384 - Diploma of Digital Media Technologies

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 3326

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Kieran Doolan


ph: +61 3 9925 4815

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course will enable you to work effectively as an individual or in a team environment in the digital media industries and to work effectively in the information and communications technology (ICT) industry as digital media designers, developers, programmers, contractors or digital media authoring specialists.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICTICT419 Work effectively in the digital media industry


1. Communicate effectively with others

Performance Criteria:

1.1 Research and analyse information sources and data related to the digital media industry

1.2 Engage with key players in the organisation using a range of communication tools and media

1.3 Plan and develop a communication strategy for an enterprise or workplace and clients

1.4 Prepare reports in a variety of formats and media


2. Perform own work effectively

Performance Criteria:

2.1 Develop a work plan and schedule

2.2 Respond to requests and resolve client queries and issues as they arise

2.3 Apply legislative and regulatory requirements

2.4 Apply industry codes of practice and guidelines


3. Review own communication and work effectiveness, and make improvements

Performance Criteria:

3.1 Seek and respond positively to comments and feedback from peers and clients using evaluation techniques

3.2 Review own communication strategies and practices, and make continuous improvements

3.3 Review own work plan and schedule against milestones or key performance indicators (KPIs), and make improvements

3.4 Undertake training and professional development activities

3.5 Participate in discussions and forums, and generate ideas for improvement

Learning Outcomes

On completion of this course you will have the ability to:

  • research and analyse information and communicate effectively using a range of media and formats
  • perform according to work plan and organisational requirements and values
  • follow and apply requirements of legislation and regulations
  • review and implement improvements to own work and communication
  • review own communication strategies and practices and identify areas for improvement
  • review work plan and schedule key milestones
  • carry out professional development activities related to a work plan
  • seek and respond to client queries and feedback.

Details of Learning Activities

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is: CUAGRD503 GRAP6366c Produce typographic design solutions.

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

WeekTopic / Learning activities Assessment

Week 1 

  • Graphic Design 2 overview - typography, colour, advanced layout, working effectively in digital media
  • Why good typography matters
  • The language and meaning of colour
  • Skill building exercises
  • Knowledge quiz workshop questions 1-3
Week 2
  • Typographic history, differentiation and classification
  • Colour space and gamut for digital media
  • Skill building exercises
  • Knowledge quiz workshop questions 4-6
Week 3


  • Anatomy and function of typography
  • The elements and components of colour
  • Skill building exercises
  • Knowledge quiz workshop questions 7-9


Week 4


  • The art of matching colours
  • Harmonious typeface combinations
  • Templates and packaging design
  • Skill building exercises
  • Knowledge quiz workshop questions 10-12


Week 5
  • Work in progress: AT1 - Knowledge Quiz for Graphic Design 2
  • Knowledge quiz workshop questions 13-15


Week 6


  • Studio class - work on AT1 - Knowledge Quiz for Graphic Design 2
  • Knowledge quiz workshop questions 16-19

AT1 - Knowledge Quiz for GRD 2 due

Week 7
  • Setting display type
  • Colour, contrast and light
  • Skill building exercises
  • Work in progress: AT2 - Film Prop Design


Week 8
  • Studio class - work on AT2 - Film Prop Design

AT2 - Film Prop Design due

Week 9 


  • Typographic layout and the grid
  • Choosing, pairing and modifying colours
  • Skill building exercises
Week 10
    • Typographic hierarchy and navigation
    • Building and applying colour palettesSkill building exercises


Week 11
  • Work in progress: AT3 - Booklet Design
Week 12
  • Advanced typographic spacing and alignment
  • Using Adobe
  • Skill building exercises
Week 13
  • Typographic legibility vs. readability
  • Skill building exercises


Week 14
  • Work in progress: AT3 - Booklet Design


Week 15
  • Studio class - work on AT3 - Booklet Design
AT3 - Booklet Design due
Week 16

Scheduled review and feedback of all assessments


Week 17

Scheduled review and feedback of all assessments



Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
The Study Support Hub
English for uni workshops

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

AT1 - Knowledge Quiz for Graphic Design 2

Answer nineteen (19) questions using examples that demonstrate your knowledge of producing professional typography for a wide range of communication needs, and working in the digital media technology industry.

Due Week 6


AT2 - Film Prop Design

This practical assessment demonstrates that you can design and produce a fictional product to be used as a prop for a film production. You will liaise with a client and stakeholders, extensively research and plan your work, design, print and build a physical mock-up of the prop, and photograph your product.

Due week 8


AT3 - Booklet Design

This practical assessment demonstrates that you can research, design and build an 8 page booklet. You will liaise with clients/stakeholders, plan your work, extensively research, conceive, design and build a physical mock-up of the 8 page booklet including the manipulation and setting of digital typography.

Due week 15


Graded assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview