Course Title: Originate graphic designs for complex briefs
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: GRAP5354C
Course Title: Originate graphic designs for complex briefs
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Semester 1
Arthur Michalopoulos
arthur.michalopoulos@rmit.edu.au
9925 4111
Semester 2
Peter Kennedy
9925 58079
peter.kennedy@rmit.edu.au
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
N/A
Course Description
This unit of competency is delivered in the class Design and Drawing 3 in semester one, and Design and Drawing 4in semester two. This unit describes the skills and knowledge required to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD602A Originate graphic designs for complex briefs |
Element: |
1. Negotiate graphic design briefs |
Performance Criteria: |
1.1 Evaluate the overall objectives and parameters of complex graphic design projects |
Element: |
2. Develop and refine graphic design concepts |
Performance Criteria: |
2.1 Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer |
Element: |
3. Plan and monitor graphic design projects |
Performance Criteria: |
3.1 Develop sustainable project management plans for graphic design work |
Element: |
4. Realise graphic design solutions |
Performance Criteria: |
4.1 Integrate command of design techniques and tools to realise graphic designs |
Element: |
5. Evaluate design outcomes |
Performance Criteria: |
5.1 Evaluate completed designs in terms of success in meeting objectives |
Learning Outcomes
Details of Learning Activities
Learning within this course shall include both group and individual activities that will involve some field work for to assist in the development of concepts. Work will involve both digital and non-digital activities
Teaching Schedule
| Week | Class content Semester 1 | element |
| week 1 | Introduction to course Introduction to ‘Playground project’ (Initial discussion on possible parameters of design parameters) |
1,2 |
| week 2 | Introduction of Design brief for Invented Playground Design project Review of Basic Design skills including line, form, shape, negative space etc Formative assessment task 1 |
1,2,3 |
| week 3 | General Review of Design Principles and approaches Including discussion |
1,2,3 |
| week 4 | Formative assessment task 2 Concept development based on responding to stimuli (eg Poetry) |
1,2,3 |
| week 5 | Playground project development work, developmental images and drawings discussion and analysis | 1,2,3,4,5 |
| week 6 | Formative assessment task 3 Field trip TBA developing concepts, drawings and responses to stimuli |
1,2,3 |
| week 7 | Playground project development work, developmental images and drawings discussion and analysis | 1,2,3,4 |
| week 8 |
Formative assessment task 4 Field trip TBA developing concepts, drawings and responses to stimuli |
1,2,3 |
| week 9 | Playground project development work, developmental images and drawings discussion and analysis | 1,2,3,4 |
| week 10 |
Formative assessment task 5 Field trip TBA developing concepts, drawings and responses to stimuli |
1,2,3 |
| week 11 | Playground project development work, developmental images and drawings discussion and analysis | 1,2,3 |
| week 12 | Playground project development work, developmental images and drawings discussion and analysis | 1,2,3 |
| week 13 | Playground project development work, developmental images and drawings discussion and analysis and review | 1,2,3,4 |
| week 14 | Summative assessment (Part A) contributing to the Design and Drawing folio 3 | 1,2,3,4,5 |
| week 15 | Design and Drawing folio 3 review Semester 2 Discussion |
4,5 |
| week 16 | Review and Feedback | 4,5 |
| Semester 2 | ||
| 1 | Class screening The power of Art Design concept drawing 1 |
1,2,3 |
| 2 | Design concept drawing 2 the figure The High Renaissance in Italy Develop Design Proposal for Playground |
1,2,3 |
| 3 | Design concept drawing 3 the figure French Neo Classicism
Work on & develop playground drawings |
1,2,3 |
| 4 | Design concept drawing 4 the figure & French Baroque
Work on & develop playground drawings |
1,2,3 |
| 5 | Design concept drawing 5 the figure Mannerism | 1,2,3 |
| 6 | Design concept drawing 6 Nature Drawing 1 Horses
Work on & develop playground drawings |
1,2,3 |
| 7 | Design concept drawing 7 Nature Drawing 2 Birds Work on & develop playground drawings |
1,2,3 |
| 8 | Design concept drawing 8 Nature Drawing 3 Fish Finalize and submit Formative Task 01 Playground Drawing or (3d model / vector graphic / 3d rendered images) (to be photographed for submission) |
1,2,3 |
| 9 | Design concept drawing 9 Indian Miniature Paintings Work on Playground animation/Game |
1,2,3 |
| 10 | Design concept drawing 10 colour & Fauvism Work on Playground animation/Game |
1,2,3 |
| 11 | Design concept drawing 11 colour & Op Art , Popism & letterform Work on Playground animation/ Game |
1,2,3 |
| 12 | Studio Class Work on Playground animation/Game |
1,2,3 |
| 13 |
Studio Class Formative Task 02 Due Folio of 5 competed Design Drawings |
1,2,3 |
| 14 | Summative Task 01 Due Playground Animation or Game | 2,3,4,5 |
| 15 | Studio Class Feedback & Review |
1, 5 |
| 16 | Studio Class Feedback & Review |
1, 5 |
Learning Resources
Prescribed Texts
The Elements of Design Poppy Evans ISBN-13: 9781111645489 |
|
A History Of Art. WH Jensen |
References
Other Resources
Extensive use of web for research as required
Field trips and associated drawing materials both required - and provided by RMIT
http://en.wikipedia.org/wiki/Design_elements_and_principles
http://www.colormatters.com/color-and-design/basic-color-theory
www.agda.com.au
www.artsconnect.com.au
http://www.leewallat.com/
Overview of Assessment
Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.
Assessment Tasks
This unit will comprise of a series of exercises – both stand alone and relating to the semester ‘Main project’. Since ‘Originate Graphic Designs for Complex Briefs’ is a year long unit, this main project will continue into semester 2. The main project will be a series of visualizations relating to an Invented Playground Design.
Semester 1
NB. There will be some group work involved through the semester
This Design will be developed over the course of the year through researching artists, field trips and practical exercises culminating in final realisations. This final realisation may include finished concept art work, digital visualisations (2D and/or 3D).
In semester 2, these realisations will be developed into an actual built model that will complete the summative assessment at the end of the year.
NB Formative and summative assessment tasks for this unit will contribute to the ‘Design and Drawing folio 3’
(A revised course guide incorporating semester 2 Teaching schedule and assessment tasks will became available prior to the start of semester 2)
Assessment tasks:
Formative assessment
Formative assessments consist primarily of a series of field trips to various locations for development work for the ‘Invented Playground Design’
Proposed venues may include the Melbourne Zoo, Melbourne laneways, Newport/Spotswood Industrial areas, Luna Park, Port Melbourne or other appropriate areas TBD
The first two formative assessments will include design responses to various stimuli utilizing audio and poetry
Formative assessment task 1 - due week 2.
Concept development based on responding to stimuli with audio resource
(Refer to assignment brief for details)
Formative assessment task 2 - due week 4.
Concept development based on responding to stimuli with literary resource
(Refer to assessment brief for details)
Formative assessment task 3 - due week 6.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)
Formative assessment task 4 - dure week 8.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)
Formative assessment task 5 - due week 10.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)
Summative assessment
Summative assessment tasks for this unit will contribute to the ‘Design and Drawing folio 3’ There are 2 parts:-
Part A due week 14.
Will be submitted at the end of semester 1 and consists of visualisations for the ‘Invented Playground Design’
( This final realisation may include finished concept art work, digital visualisations (2D and/or 3D) A Production log to monitor the development of this project will also need to be submitted as part of the assessment)
(Refer to assessment briefs for details)
Part B of the summative assessment will be the ongoing development (i.e built model) of the ‘Invented Playground Design’ This will be submitted at the end of semester 2
(Refer to assessment briefs for details)
Semester 2
Formative
1 Playground Drawing or (3d model/ vector graphic / 3d rendered images). Due Week 8
(to be photographed for submission)
2 Folio of Five completed design drawings. Due week 13
(to be photographed & submitted)
Summative
1Playground Animation / Game (Due week 14)
Formative assessment tasks will be assessed using the following:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment
Summative assessment task will be assessed using the following grades:
Grades which apply to curriculum-based courses:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did not Submit
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y (unresolved)
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview