Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5354C

Course Title: Originate graphic designs for complex briefs

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Semester 1

Arthur Michalopoulos 

arthur.michalopoulos@rmit.edu.au

9925 4111

Semester 2

Peter Kennedy
9925 58079
peter.kennedy@rmit.edu.au

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This unit of competency is delivered in the class Design and Drawing 3 in semester one, and Design and Drawing 4in semester two. This unit describes the skills and knowledge required to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD602A Originate graphic designs for complex briefs

Element:

1. Negotiate graphic design briefs

Performance Criteria:

1.1 Evaluate the overall objectives and parameters of complex graphic design projects
1.2 Develop and share ideas about projects with relevant people as part of a collaborative design process
1.3 Re-evaluate and refine options based on own analysis and input from others
1.4 Establish and agree on final nature and scope of design briefs

Element:

2. Develop and refine graphic design concepts

Performance Criteria:

2.1 Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer
2.2 Identify the potential for individualised or specialised research to meet different design briefs
2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements
2.4 Evolve personal ideas through reflection on own practice to date
2.5 Inform designs through consideration of the potential of new and emerging technologies
2.6 Develop concepts that take account of both creative and technical requirements
2.7 Integrate individual research, personal ideas and professional realities to hone and confirm concepts
2.8 Create concept presentations that suit the nature of the work

Element:

3. Plan and monitor graphic design projects

Performance Criteria:

3.1 Develop sustainable project management plans for graphic design work
3.2 Engage specialist expertise where appropriate
3.3 Administer and monitor work against the project plan
3.4 Communicate and collaborate with relevant people at key stages
3.5 Develop and finalise project documentation at appropriate times during the project
3.6 Bring together the disparate challenges of the project to complete work on time

Element:

4. Realise graphic design solutions

Performance Criteria:

4.1 Integrate command of design techniques and tools to realise graphic designs
4.2 Work with the fundamental elements and principles of
design with confidence and skill
4.3 Apply critical and creative thinking ability to challenge,
adapt and refine graphic design solutions
4.4 Engage in an ongoing process of creative collaboration and refinement during the design process

Element:

5. Evaluate design outcomes

Performance Criteria:

5.1 Evaluate completed designs in terms of success in meeting objectives
5.2 Assess the work against other creative, technical and business considerations
5.3 Analyse and evaluate feedback from client and others
5.4 Develop strategies for possible adjustments to future work and potential for further development of own skills


Learning Outcomes



Details of Learning Activities

Learning within this course shall include both group and individual activities that will involve some field work for to assist in the development of concepts. Work will involve both digital and non-digital activities


Teaching Schedule

WeekClass content Semester 1element
week 1 Introduction to course
Introduction to ‘Playground project’ (Initial discussion on possible parameters of design parameters)
 1,2
week 2 Introduction of Design brief for Invented Playground Design project
Review of Basic Design skills including line, form, shape, negative space etc

Formative assessment task 1
Concept development based on responding to stimuli (eg audio)

 1,2,3
week 3 General Review of Design Principles and approaches
Including discussion
 1,2,3
week 4 Formative assessment task 2
Concept development based on responding to stimuli (eg Poetry)
 1,2,3
week 5 Playground project development work, developmental images and drawings discussion and analysis 1,2,3,4,5
week 6 Formative assessment task 3
Field trip TBA developing concepts, drawings and responses to stimuli
 1,2,3
week 7 Playground project development work, developmental images and drawings discussion and analysis 1,2,3,4
week 8 Formative assessment task 4
Field trip TBA developing concepts, drawings and responses to stimuli
 1,2,3
week 9 Playground project development work, developmental images and drawings discussion and analysis 1,2,3,4
week 10 Formative assessment task 5
Field trip TBA developing concepts, drawings and responses to stimuli
 1,2,3
week 11 Playground project development work, developmental images and drawings discussion and analysis 1,2,3
week 12 Playground project development work, developmental images and drawings discussion and analysis 1,2,3
week 13 Playground project development work, developmental images and drawings discussion and analysis and review 1,2,3,4
week 14 Summative assessment (Part A) contributing to the Design and Drawing folio 3 1,2,3,4,5
week 15 Design and Drawing folio 3 review
Semester 2 Discussion
 4,5
week 16 Review and Feedback 4,5
 Semester 2 
1 Class screening The power of Art
Design concept drawing 1
 1,2,3
2 Design concept drawing 2 the figure The High Renaissance in Italy
Develop Design Proposal for Playground
 1,2,3
3 Design concept drawing 3 the figure French Neo Classicism

Work on & develop playground drawings

 1,2,3
4  Design concept drawing 4 the figure & French Baroque

Work on & develop playground drawings

 1,2,3
5 Design concept drawing 5 the figure Mannerism 1,2,3
6 Design concept drawing 6 Nature Drawing 1 Horses

Work on & develop playground drawings

 1,2,3
7 Design concept drawing 7 Nature Drawing 2 Birds
Work on & develop playground drawings
 1,2,3
8 Design concept drawing 8 Nature Drawing 3 Fish
Finalize and submit Formative Task 01 Playground Drawing or (3d model / vector graphic / 3d rendered images) (to be photographed for submission)
 1,2,3
9 Design concept drawing 9 Indian Miniature Paintings
Work on Playground animation/Game
 1,2,3
10 Design concept drawing 10 colour & Fauvism
Work on Playground animation/Game
 1,2,3
11 Design concept drawing 11 colour & Op Art , Popism & letterform
Work on Playground animation/ Game
 1,2,3
12 Studio Class
Work on Playground animation/Game
 1,2,3
13

 Studio Class
Work on Playground animation/Gam

Formative Task 02 Due Folio of 5 competed Design Drawings

1,2,3 
14Summative Task 01 Due Playground Animation or Game 2,3,4,5
15 Studio Class
Feedback & Review
 1, 5
16 Studio Class
Feedback & Review
 1, 5


Learning Resources

Prescribed Texts

The Elements of Design Poppy Evans ISBN-13: 9781111645489

A History Of Art. WH Jensen


References


Other Resources

Extensive use of web for research as required
Field trips and associated drawing materials both required - and provided by RMIT

http://en.wikipedia.org/wiki/Design_elements_and_principles
http://www.colormatters.com/color-and-design/basic-color-theory
www.agda.com.au
www.artsconnect.com.au
http://www.leewallat.com/


Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

This unit will comprise of a series of  exercises – both stand alone and relating to the semester ‘Main project’. Since ‘Originate Graphic Designs for Complex Briefs’ is a year long unit, this main project will continue into semester 2. The main project will be a series of visualizations relating to an Invented Playground Design.

Semester 1

NB. There will be some group work involved through the semester

This Design will be developed over the course of the year through researching artists, field trips and practical exercises culminating in final realisations. This final realisation may include finished concept art work, digital visualisations (2D and/or 3D).

In semester 2, these realisations will be developed into an actual built model that will complete the summative assessment at the end of the year.


NB Formative and summative assessment tasks for this unit will contribute to the ‘Design and Drawing folio 3’

(A revised course guide incorporating semester 2 Teaching schedule and assessment tasks will became available prior to the start of semester 2)
 

Assessment tasks:

Formative assessment

Formative assessments consist primarily of a series of field trips to various locations for development work for the ‘Invented Playground Design’
Proposed venues may include the Melbourne Zoo, Melbourne laneways, Newport/Spotswood Industrial areas, Luna Park, Port Melbourne or other appropriate areas TBD

The first two formative assessments will include design responses to various stimuli  utilizing audio and poetry


Formative assessment task 1 - due week 2.
Concept development based on responding to stimuli with audio resource
(Refer to assignment brief for details)

Formative assessment task 2 - due week 4.
Concept development based on responding to stimuli with literary resource
(Refer to assessment brief for details)

Formative assessment task 3 - due week 6.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)

Formative assessment task 4 - dure week 8.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)

Formative assessment task 5 - due week 10.
Concept development based on responding to stimuli from field trip /activity TBA
(Refer to assessment brief for details)

 

Summative assessment
Summative assessment tasks for this unit will contribute to the ‘Design and Drawing folio 3’ There are 2 parts:-


Part A due week 14.
Will be submitted at the end of semester 1 and consists of visualisations for the ‘Invented Playground Design’

( This final realisation may include finished concept art work, digital visualisations (2D and/or 3D) A Production log to monitor the development of this project will also need to be submitted as part of the assessment)

(Refer to assessment briefs for details)

 

Part B of the summative assessment will be the ongoing development (i.e built model) of the ‘Invented Playground Design’ This will be submitted at the end of semester 2

(Refer to assessment briefs for details)

Semester 2

Formative

1 Playground Drawing or (3d model/ vector graphic / 3d rendered images). Due Week 8

(to be photographed for submission)

2 Folio of Five completed design drawings. Due week 13
(to be photographed & submitted)


Summative

 

1Playground Animation / Game (Due week 14)

Formative assessment tasks will be assessed using the following:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Summative assessment task will be assessed using the following grades:
Grades which apply to curriculum-based courses:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did not Submit


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration. 

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y (unresolved)

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview