Course Title: Manage advertising production

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: MKTG5823C

Course Title: Manage advertising production

School: 650T Vocational Business Education

Campus: City Campus

Program: C6116 - Advanced Diploma of Advertising

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

michelle Lackenby

michelle.lackenby@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV603B Manage advertising production

Element:

1. Plan the production process for advertisements

Performance Criteria:

1.1 Timing and budgetary requirements for creative and production work are confirmed
1.2 The creative brief is assessed and factors that influence the production process are identified
1.3 Production processes are investigated and determined to suit both the creative work and the advertising medium
1.4 Specifications are determined to suit both the advertisement and the production process
1.5 Pre-production work is scheduled to meet production requirements
1.6 A production schedule is planned to meet the requirements of the advertising brief and the media plan

Element:

2. Evaluate and select suppliers

Performance Criteria:

2.1 Suppliers are identified for each element in the production process
2.2 Suppliers are assessed in terms of their expertise and capacity to meet production, budget and schedule requirements
2.3 Choice of suppliers is based on merit and value for money and meets legal and ethical requirements
2.4 Suppliers are briefed and their agreement to meet production, schedule and price requirements gained
2.5 Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied

Element:

3. Direct the advertising production process

Performance Criteria:

3.1 Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule
3.2 Creative specialists are involved in the production process to solve creative problems and advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
3.3 The outputs from the production process meet the requirements of the production schedule, creative brief and media plan

Element:

4. Evaluate advertising production

Performance Criteria:

4.1 The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief
4.2 Evaluation processes are valid and measure quality against the standards established in the creative brief
4.3 The final advertisement is evaluated in relation to the requirements of the creative brief


Learning Outcomes


 This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.


Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessments.


Teaching Schedule

1
1

Course Introduction

Part A
This subject is directly related to Monitor advertising Production

Students will be introduced to the unit outline and assessments and expectations of self guided learning and getting ready for Industry

Course delivery and assessment details
Course support documents
Online learning environment
Submission requirements
Student responsibilities

Part B
Students will be given a software revision test on software skills learnt previously, followed by a Digital/Print terminology quiz on previously covered in the unit Monitor Advertising Production.

Part C
Each student will be given an Advertising job role to roll play within a team environment to complete the class exercise.

 
2

Lecture_ Design Principles and Elements
Refresh and extend the list of Elements and Principles.
Discuss Elements and Principles: Gestalt Law
Class Exercise

Briefing on assessment 1 - Client Brief

Students working in groups to establish client, job roles and production needs to complete assessment.
Students will be given a scheduling document to work out who is responsible for each stage in production timeline.

Working on Assessment 1
 

Assessment 1 handed out 
3 
Production Timeline co-ordination
Teams are to break into groups of two within chosen. (Creative’s / suits)

Determine specifications to suit both the advertisement and production.

Software- Advanced Photoshop Tutorial

 
4 
Students to work in groups on concept development.
Explore critical thinking .
Convergent/ non-convergent Thinking techniques

Software - Advanced Illustrator Tutorial

 
5 Groups to present 2 concepts to class for feedback

Software - Advanced Indesign Tutorial/publishing online/EPub
Readings_Students are required to read the lectures on Interactive medias.

 
6 Software - Introduction to After effects

Students will be placed in there groups and given 15 minutes to come up with an idea to film video short pieces on their mobiles. Once idea has been decided they students will be given 30 minutes to film their idea in groups around the CBD. Download footage ready to load into after effects for software introduction and interface overview class.

NB_ Please bring phone cord to download files onto computer

Helpful websites for After effects:

http://www.videocopilot.net/tutorials/
http://www.hongkiat.com/blog/adobe-after-effect-tutorials-beginners-intermediate-advanced-users/
http://www.youtube.com/watch?v=zDjbM3s0Frs
http://www.youtube.com/watch?v=zDjbM3s0Frs
http://www.youtube.com/watch?v=AGSYg3QZcp8
http://www.youtube.com/watch?v=982BTCZL

NB: No class time will be assigned for assessment this week.

 
7 Assessment 1 checkpoint and one on one consultation with lecturer for feedback 
8 Lecture: outsourcing work and working with production houses

This week the below things will be covered:
Students working in groups on group assessment.
Group consultations.

Checklist where groups should be at by end of class:
Cinema ad storyboards script and budget completed.
Filming times set

Software Tutorials

 
9  Ass 1_Group Assessment Part A Due: Folios Hard and soft copy due Week 9 end of class.
Week 10 Presentation to panel Submit your presentation and presentation boards by end of allocated class time.
 Assesment 1
Part A-folio due
10  Presentation of your campaign
Week 10 Presentation to panel Submit your presentation and presentation boards by end of allocated class time.

Client Presentation to panel TBA
Folio and presentation Boards to be submitted after presentation.

Briefing on assessment 2 - Client Brief handed out after presentations.
Students working in groups of 2 but will be marked individual on their contribution to assessments.

Assesment 1
Part B-Presentation Due  
11 Lecturer: Timelines for production areas and troubleshooting

Software After effects continued

 
12 Working on Assessment 2 in groups. Feedback and consultations from the lecturer. 
13 Working on Assessment 2 Post Production 
14 Presentations Ass 2 due
15 Presentations Ass 2 due
16 Resubmissions. 


Learning Resources

Prescribed Texts


References


Other Resources

Case studies, Readings, Tutorials , Self guided learning , Books.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

Assessment Tasks

Ass 1
Group Assessment
Campaign: TBA
Due: Week 9_Folio and softcopy
Due:Week 10_ Presentation

Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Instructions:
Students will be provided a client brief Week 2
Week 2 Students be briefed by TBA.

ALL students must attend Briefing

Due to ongoing evaluation and technical considerations students should attend all scheduled classes
Students are required to complete the planning, direct, monitor, manage and evaluate the production of a campaign.
The assessment is accessed through the Blackboard / Assessments / Assessment 1 - TBA


Ass 2
Groups of 2 Assessment (parts to be submitted individually)
Campaign: Industry provided
Due: Week 14/15

Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Instructions:
Students will be provided a client brief Week 10
Week 10 Students be briefed by industry representative. ALL students must attend Briefing
Due to ongoing evaluation and technical considerations students should attend all scheduled classes
Students are required to complete the planning, direct, monitor, manage and evaluate the production of the interactive campaign
The assessment is accessed through the Blackboard / Assessments / Assessment 2 - title of campaign to go here

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:

Format:
Work to be saved in a word doc or .pdf or as instructed by your teacher and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.

Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview