Course Title: Manage advertising production
Part B: Course Detail
Teaching Period: Term1 2016
Course Code: MKTG5823C
Course Title: Manage advertising production
School: 650T Vocational Business Education
Campus: City Campus
Program: C6116 - Advanced Diploma of Advertising
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
michelle Lackenby
michelle.lackenby@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV603B Manage advertising production |
Element: |
1. Plan the production process for advertisements |
Performance Criteria: |
1.1 Timing and budgetary requirements for creative and production work are confirmed |
Element: |
2. Evaluate and select suppliers |
Performance Criteria: |
2.1 Suppliers are identified for each element in the production process |
Element: |
3. Direct the advertising production process |
Performance Criteria: |
3.1 Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule |
Element: |
4. Evaluate advertising production |
Performance Criteria: |
4.1 The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
1 |
1 Course Introduction Part A Students will be introduced to the unit outline and assessments and expectations of self guided learning and getting ready for Industry Course delivery and assessment details Part B Part C |
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2 |
Lecture_ Design Principles and Elements Briefing on assessment 1 - Client Brief Students working in groups to establish client, job roles and production needs to complete assessment. Working on Assessment 1 |
Assessment 1 handed out |
3 | Production Timeline co-ordination Teams are to break into groups of two within chosen. (Creative’s / suits) Determine specifications to suit both the advertisement and production. Software- Advanced Photoshop Tutorial |
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4 | Students to work in groups on concept development. Explore critical thinking . Convergent/ non-convergent Thinking techniques Software - Advanced Illustrator Tutorial |
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5 | Groups to present 2 concepts to class for feedback
Software - Advanced Indesign Tutorial/publishing online/EPub |
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6 | Software - Introduction to After effects
Students will be placed in there groups and given 15 minutes to come up with an idea to film video short pieces on their mobiles. Once idea has been decided they students will be given 30 minutes to film their idea in groups around the CBD. Download footage ready to load into after effects for software introduction and interface overview class. NB_ Please bring phone cord to download files onto computer Helpful websites for After effects: http://www.videocopilot.net/tutorials/ NB: No class time will be assigned for assessment this week. |
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7 | Assessment 1 checkpoint and one on one consultation with lecturer for feedback | |
8 | Lecture: outsourcing work and working with production houses
This week the below things will be covered: Checklist where groups should be at by end of class: Software Tutorials |
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9 | Ass 1_Group Assessment Part A Due: Folios Hard and soft copy due Week 9 end of class. Week 10 Presentation to panel Submit your presentation and presentation boards by end of allocated class time. |
Assesment 1 Part A-folio due |
10 | Presentation of your campaign Week 10 Presentation to panel Submit your presentation and presentation boards by end of allocated class time. Client Presentation to panel TBA Briefing on assessment 2 - Client Brief handed out after presentations. |
Assesment 1 Part B-Presentation Due |
11 | Lecturer: Timelines for production areas and troubleshooting
Software After effects continued |
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12 | Working on Assessment 2 in groups. Feedback and consultations from the lecturer. | |
13 | Working on Assessment 2 Post Production | |
14 | Presentations | Ass 2 due |
15 | Presentations | Ass 2 due |
16 | Resubmissions. |
Learning Resources
Prescribed Texts
References
Other Resources
Case studies, Readings, Tutorials , Self guided learning , Books.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment Tasks
Ass 1
Group Assessment
Campaign: TBA
Due: Week 9_Folio and softcopy
Due:Week 10_ Presentation
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
Students will be provided a client brief Week 2
Week 2 Students be briefed by TBA.
ALL students must attend Briefing
Due to ongoing evaluation and technical considerations students should attend all scheduled classes
Students are required to complete the planning, direct, monitor, manage and evaluate the production of a campaign.
The assessment is accessed through the Blackboard / Assessments / Assessment 1 - TBA
Ass 2
Groups of 2 Assessment (parts to be submitted individually)
Campaign: Industry provided
Due: Week 14/15
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
Students will be provided a client brief Week 10
Week 10 Students be briefed by industry representative. ALL students must attend Briefing
Due to ongoing evaluation and technical considerations students should attend all scheduled classes
Students are required to complete the planning, direct, monitor, manage and evaluate the production of the interactive campaign
The assessment is accessed through the Blackboard / Assessments / Assessment 2 - title of campaign to go here
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf or as instructed by your teacher and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview