Course Title: Manage intellectual property to protect and grow business
Part B: Course Detail
Teaching Period: Term2 2016
Course Code: BUSM6490C
Course Title: Manage intellectual property to protect and grow business
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required. This course will be delivered in combination with CUVPRP505A Establish and Maintain Safe Professional Practice
Course Description
In this unit you will gain an understanding of intellectual property rights, with a focus on the creative industries. You will also investigate how to develop strategies to maintain and protect your own and your studio’s intellectual property.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBIPR501A Manage intellectual property to protect and grow business |
Element: |
1. ?Identify the organisation’s intellectual property assets and rights |
Performance Criteria: |
1.1. Identify the intangible assets residing within the organisation and how they can be protected 1.2. Identify the sections of the organisation in which intellectual property is created, procured or transferred and for which management is required 1.3. Research intellectual property rights appropriate to the organisation according to legislative requirements 1.4. Identify and access sources of information and advice for protection of the organisation's intellectual property 1.5. Conduct a cost-benefit analysis of protecting intellectual property and determine risks 1.6. Identify and use appropriate intellectual property professionals to initiate processes to protect intellectual property, according to the type of intellectual property protection required |
Element: |
2. Manage the commercialisation of the organisation’s intellectual property to ensure business growth |
Performance Criteria: |
2.1. Review or create an organisational strategy, and review or develop policies and procedures for protection, management and use of intellectual property as part of the organisation's business strategy 2.2. Plan and implement an intellectual property audit and establish or review the value and use of the organisation's intangible assets inventory 2.3. Plan and make recommendations for implementation of a strategy for business growth through use of organisation's intellectual property 2.4. Plan and implement strategies to ensure employees, partners and contractors protect the organisation's and others' intangible assets 2.5. Establish or review procedures to securely record and store documentation related to the organisation's intangible assets |
Element: |
3. Create a strategy to manage the organisation’s intellectual property |
Performance Criteria: |
3.1. Monitor and review strategies, policies and procedures for the identification, protection and use of intellectual property regularly to ensure they are working effectively, and make changes if required 3.2. Manage the identification of potential infringement of organisation's intellectual property rights, and ensure appropriate action is taken 3.3. Promote a culture of compliance and respect for other organisations' and individuals' intellectual property rights |
Element: |
4. Monitor and maintain organisational strategies for the protection and use of intellectual property |
Performance Criteria: |
4.1. Research the role intellectual property will play in the strategic plans of the organisation 4.2. Contribute to the implementation of the commercialisation of the organisation's intellectual property 4.3. Manage the review of the activities of existing or potential competitors and assess their impact on the organisation's intangible assets 4.4. Access and effectively use others' intellectual property within legal guidelines for business advantage |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio or classroom using industry standard tools and resources. You may complete exercises and projects. You will also be required to undertake independent study.
In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision
Teaching Schedule
This course is timetabled with OHTH 5778 - Establish and maintain safe professional practices (see course guide and timeline).
| Week | Learning Program | Learning Elements |
| 1 | Session 1: OHTH 5778 Task - OHS Infographic - Research and investigation |
1.1-6, 2.1-5, 3.1-3, 4.1-4 |
| 2 | Project 1: IP assets analysis |
|
| 3 | Session 2: OHTH 5778 Task - OHS Infographic - Development and design |
|
| 4 | Project 1: IP Brand assets analysis - Part A Specifications & instructions |
|
| 5 | Session 3: OHTH 5778 Task - OHS Infographic - Digital Production | |
| 6 | Project 1: IP Brand assets analysis - Part B Printed materials evaluation and re-creation of guidelines/templates | |
| 7 | No Class TBC |
|
| 8 | Session 4: OHTH 5778 Task - OHS Infographic - Final Production/Submission |
|
| 9 | Project 1: IP Brand assets analysis - Part C - Analysis of a corporate Brand manual/guide |
|
| 10 | Project 1: IP Brand assets analysis - Collated sections and review of all content |
|
| 11 | Project 2: Personal branding and IP management - Introduction and research (Project 1 due in) |
|
| 12 | Project 2: Concept and design resolution | |
| 13 | Project 2: Production and IP search/analysis |
|
| 14 | Project 2: Costings, quoting and print options | |
| 15 | Project 2: Invoices & final artwork | |
| 16 | Project 2: Final production and submission (Project 2 due in) | |
| 17 | Assessment week |
Learning Resources
Prescribed Texts
None required. |
References
You are advised to look at the course myRMIT site for ongoing updated information |
|
www.copyright.org.au/ |
|
www.issuu.com/ |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Research Project 1 (50% of final grade)
- Design Project 1 (50% of final grade)
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are summative. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both.
To demonstrate competency in this course you need to complete each of the following pieces of assessment to a satisfactory standard.
Assessment tasks
2 x projects - 1. IP Brand assets analysis (due in Week 11) 50%
2. Personal branding and IP management (due in Week 16) 50%
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Pick the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
Cover Sheet or Submission Declaration
You must complete a submission cover sheet or agree to the submission declaration on Blackboard for all work submitted. By doing this you are acknowledging that you are aware of the plagiarism implications. Pick the following link for Cover sheet for submission of works
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
Course Overview: Access Course Overview