Course Title: Manage organisational communication strategies

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: BUSM6396C

Course Title: Manage organisational communication strategies

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Claire Gourlay

Nominal Hours: 25

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers competency in developing, implementing, reviewing and evaluating communication strategies and promoting effective communication techniques in the workplace.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

PUACOM004B Manage organisational communication strategies


1. Develop communication strategies

Performance Criteria:

1.1 Strategies for effective internal and external dissemination of information are developed to meet the organisation's requirements.

1.2 Special communication needs  are considered in developing strategies to avoid discrimination  in the workplace.

1.3 Communication strategies  are analysed, evaluated and revised where necessary to make sure they are effective.


2. Establish and maintain communication pathways

Performance Criteria:

2.1 Pathways of communication are established to meet requirements of organisation and workforce.

2.2 Pathways are maintained and reviewed to ensure personnel are informed of relevant information.


3. Promote the use of communication strategies

Performance Criteria:

3.1 Information is provided to all areas of the organisation to facilitate implementation of the strategy.

3.2 Effective communication techniques are articulated and modelled to the workforce.

3.3 Personnel are given guidance about adapting communication strategies to suit a range of contexts.

Learning Outcomes

Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

Teaching Schedule

This subject is  clustered (co delivered and co assessed) with  MKTG7828C Develop and Implement Crisis Management Plans


Teaching Schedule





Course Induction

  • Course delivery and assessment details
  • Grading
  • Plagiarism
  • Appeals, Extensions, Feedback
  • Privacy
  • Submission requirements, Resubmission policy
  • Student responsibilities

Pre-Training Review

  • Includes skills analysis and Recognition of Prior Learning and Credit Transfers



What is a crisis – Types of Crisis/impact



Crisis Management - Identify crisis management best practice




Crisis Management – Key stakeholders  Internal communication and adapting communication to suit audience

Quiz 1


Developing a CMP – Use of templates and impact of organisational structure



Implementing CMP – Leadership and issue monitoring

Assessment 1 Sunday 18th March Midnight


Implementing CMP – Leadership and issue monitoring

Quiz 2


Implementing CMP - Crisis Communication  - External Media



Implementing CMP  The Crisis Team, resource centre


Mid Semester Break


Implementing CMP – Training and reviewing plan

Quiz 3


Crisis Lifecycle  - Crisis continuity plan and business recovery



Crisis Lifecycle  - Crisis continuity plan and business recovery

Assessment 2 Due Sunday 6th May Midnight


Communication plan review and update

Quiz 4


Review and wrap up



In class test 1 hour

Assessment 3


Resubmits and consultation




Learning Resources

Prescribed Texts


Other Resources

All resources will be available in Canvas.

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

You are required to complete 3 assessment tasks. This subject is clustered (co delivered and co assessed) with MKTG7828C Develop and Implement Crisis Management Plans 

You must successfully complete all 3 tasks to be deemed competent in this course. Each assessment contributes equal value towards your final grade

Full details of all assessments and assessment coversheets will be available on the CANVAS shell.

Assessment Task 1 – Case Study - Research and Analysis 
Date handed out: Week 2
Date and time due: Week 6 Sunday 18th March 12pm Midnight

Group or Individual: Individual

To demonstrate your ability to review and evaluate crisis communication response. To show that you understand the need to adapt crisis communication for different audiences

This assessment requires you to research and write an analytical report on a recent crisis

Scope:Format: Written report - Word count 1200-1500
This is a research assessment so it is expected that you will use a number of different sources for the information in this report. 
Submitted on CANVAS


Assessment Task 2 –Develop and Implementation of a  Crisis Management Plan

Date handed out: Week 6
Date and time due: Week 12 Sunday 6th May 12pm Midnight. To be submitted on CANVAS

This is a group assessment  - Groups of 3 any variance must be pre approved by your teacher. 

As time will be allocated in class to work on activities related to this assessment - Students who do not attend classes may be asked to complete this assessment individually

Purpose: To develop and plan the implementation of a crisis management plan. Including who would input into it and key stakeholder communication. Demonstrating your understanding of organisational communication, tools and techniques.

This assessment requires groups to research and develop and implement a crisis communication plan.

Format: This a professional Report and should include relevant formatting including:
• Title Page
• Table of contents
• Footers
• Appropriate referencing throughout text
Length: Approx 3000 words (There are 3 parts to this assessment)It is expected that extensive research will be carried out on the incident, the industry and the organisation.

Assessment 3 In class test
A 1 hour test with short answer questions will be conducted in Week 15 in class. 

Week 15 in class (Thursday 24th May) students going to Vietnam will sit the test in Week 13

This will be based on activities and quizzes conducted in class.


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.   Submission Requirements   You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures    You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.   More Information:   Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.   More Information:   Resubmissions:   If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.     If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.   Grading & re-submissions   Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.   Adjustments to Assessment    In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:   Marking Guide (Competency):    You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.   You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.    Marking Guide (Grading)    After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:    Final Grades table:   CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment   Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview