Course Title: Manage fundraising and sponsorship activities
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG7829C
Course Title: Manage fundraising and sponsorship activities
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
99255522
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB503A Manage fundraising and sponsorship activities |
Element: |
1. Identify factors influencing fundraising or sponsorship |
Performance Criteria: |
1.1. Identify relevant environmental issues in relation to fundraising and sponsorship 1.2. Identify available sources of funding or sponsorship including criteria for, and any conditions or constraints on, funding 1.3. Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements 1.4. Identify and consider legal and ethical requirements in relation to fundraising or sponsorship 1.5. Make recommendations for fundraising or sponsorship campaigns or activities based on research findings |
Element: |
2. Prepare a funding submission |
Performance Criteria: |
2.1. Evaluate organisation's current operations and readiness to apply for funding 2.2. Develop a funding submission which meets the funding source's guidelines and criteria 2.3. Ensure the submission complies with all legal and ethical requirements 2.4. Write the submission to meet the needs of the grantor and submitting organisation |
Element: |
3. Develop a fundraising or sponsorship campaign |
Performance Criteria: |
3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management 3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered 3.3. Examine and agree upon budgets with senior management 3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements |
Element: |
4. Implement a fundraising or sponsorship campaign |
Performance Criteria: |
4.1. Conduct a fundraising or sponsorship campaign in accordance with plan 4.2. Monitor progress of campaign and make necessary alterations as required 4.3. Ensure any changes are agreed upon by relevant stakeholders 4.4. Ensure changes meet legal and ethical requirements |
Element: |
5. Evaluate campaign |
Performance Criteria: |
5.1. Evaluate campaign outcomes against outcomes documented in campaign plan 5.2. Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders 5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns |
Learning Outcomes
Details of Learning Activities
A range of learning activities will be used to assess practical skills and knowledge. The following examples include:
- discussion to case studies and scenarios
- written reports on campaign activities
- individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
- direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- observation of presentations
- oral or written questioning
Teaching Schedule
Week No. |
Date Week Begins |
Topic: |
Activities and tasks |
1 |
July 3 |
Introduction to the course including: · Program overview and requirements · MyRMIT/Blackboard · Overview of assessment requirements · Pre-Training Review including: o Recognition of Prior Learning and Credit Transfers o Assessment of current skills and knowledge · Competency/Grading Criteria · Plagiarism, Appeals, Extensions · Feedback, Privacy · Submission requirements, Resubmission policy Where to get support ,Student responsibilities |
|
2 |
July 10 |
The Not for Profit Sector in Australia Briefing from NFP organisation |
Briefing from not for profit organisation for assessments |
3 |
July 17 |
Fundraising Goals and Objectives |
|
4 |
July 24 |
The Fundraising Activity Plan |
|
5 |
July 31 |
The Fundraising Activity Communication Plan |
Assessment Task 1 due |
6 |
August 7 |
The Fundraising Activity Plan Budget |
Briefing from not for profit organisation for assessments |
7 |
August 14 |
The Sponsorship Proposal |
|
8 |
August 21 |
The Sponsorship Agreement
|
|
August 28 |
MID SEMESTER BREAK 28- SEPTEMBER 1st |
MID SEMESTER BREAK |
|
9 |
September 4 |
12 Steps to Sponsorship Success |
Assessment Task 2 due |
10 |
September 11 |
Donor Relations |
|
11 |
September 18 |
Strategies for Fundraising and Selling Sponsorship |
|
12 |
September 25 |
Fundraising and Sponsorship Evaluation |
|
13 |
October 2 |
Overview of Fundraising & Sponsorship |
Assessment Task 3 Sponsorship proposals due |
14 |
October 9 |
Overview of Fundraising & Sponsorship |
|
15 |
October 16 |
Resubmissions if required |
|
16 |
October 23 |
Resubmissions |
|
|
|
|
|
Learning Resources
Prescribed Texts
References
Other Resources
NIL
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment TasksYou are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.
Assessment 1: Research report (Individual activity)
Due date: Week 5 Friday 11.59pm
Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.
Requirements: In Week 2 students will be briefed by a Not- for- profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.
Assessment 2 Fundraising activity plan (Group activity - no more than 3)
Due date: Week 9 Friday 11.59pm
Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group.
Assessment 3 This Assessment is in 2 parts
Part A Sponsorship proposal- Group activity
Due date: Week 13 Thursday 11.59pm
Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals.
Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified oganisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.
Assessment Task 3 B- Student Interviews
Due date: Weeks 14 & 15
Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements
All Assessment tasks need to be submitted via Blackboard. Email submission will not be accepted. You should:
-
- Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard. Late Submission ProceduresYou are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.More Information: http://www.rmit.edu.au/students/assessment/extensionWhere an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible. More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31 Resubmission Guide:
Once a student has submitted an assessment task, a resubmission may be granted if deemed NYC. On resubmission, a student will not receive a grade higher than CAG (Competency achieved)
Marking Guide (competency): Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention. You need to demonstrate you are competent in each element of the unit of competency you are studying. You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading. Please refer to the Final Grades table below.
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Adjustments to Assessment
If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
Resubmissions (VET Programs):
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w (unresolved)
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C “Develop a workplace policy and practices for sustainability, Page 1 of 10.”
Marking Guide (Grading) After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills. The grading is according to the following criteria:
- LEVEL OF INDEPENDENCE, INITIATIVE, ENTERPRISE AND PERFORMANCE OF WORK TASK Students are expected to complete all tasks independently as specified in the assessment tasks requirements. Throughout the course students will have to demonstrate a deeper understanding of sustainability practices within an organisational framework and how planning a policy for sustainability can affect the business environment. Developing a sustainability policy requires a step-by-step approach in which students will define the aim and objectives, the scope, strategy and action plan of such policy. Throughout the course students will have to have engaged and shown initiative in applying such skills in different parts in the policy development process.
- DEMONSTRATED BREADTH OF UNDERPINNING KNOWLEDGE AND A WILLINGNESS TO CONTINUE LEARNING Students are expected to build upon the knowledge and skills gained throughout the course and apply them in the development process of the policy. It is expected that students will have researched different approaches to sustainability practices and are able to communicate and assess the effectiveness of a variety of policy approaches. Students are expected to demonstrate their ability to adopt and develop new sustainability practices through a process of continuous exploration of new approaches.
- TECHNIQUES & PROCESSES, TECHNOLOGY SKILLS AND PROBLEM SOLVING As part of the policy development process students are expected to analyse sustainability challenges and develop a strategy and an action plan to address those challenges. Students will formulate solutions using industry best practices and benchmarks to qualify techniques and processes in their approach. Students are expected to qualify their chosen solutions to environmental challenges and demonstrate the process behind such solutions.
- WORK ORGANISATION, PLANNING AND SELF MANAGEMENT As the unit is delivered in a ‘blended mode’, i.e. online and face-to-face students are expected to work on their tasks and self manage their workload accordingly. Students will need to plan their workflow guided by the BlackBoard portal and submit their completed tasks on time. It is expected that students will upload ‘work-in-progress’ files and have a backup plan for potential eventualities, such as file damage, accidental deletion, peer work unavailable, …etc.
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COMMUNICATION, PEOPLE NETWORKING, LANGUAGE AND INTERPERSONAL SKILLS AND TEAMWORK As part of the assessment, students are required to present their policy with the aim for management adoption. Students will use their skills to influence the audience while communicating the benefit of their policy, how it was developed as a team approach and the overall value proposition of their policy.
Final Grades Table:
CHD: Competent with High Distinction
CDI: Competent with Distinction
CC: Competent with Credit
CAG: Competency Achieved – Graded
NYC: Not Yet Competent
DNS: Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Assessment Matrix
Full details on how this course is assessed against Unit elements & performance criteria is available from your course teacher.
Other Information
Nil
Course Overview: Access Course Overview