Course Title: Manage fundraising and sponsorship activities
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG7829C
Course Title: Manage fundraising and sponsorship activities
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Felicity Burns
Course Contact Phone: +61 3 9925 5486
Course Contact Email: felicity.burns@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Beck Storer
email: beck.storer@rmit.edu.au
Tel: +61 03 9925 5444
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB503A Manage fundraising and sponsorship activities |
Element: |
1. Identify factors influencing fundraising or sponsorship |
Performance Criteria: |
1.1. Identify relevant environmental issues in relation to fundraising and sponsorship 1.2. Identify available sources of funding or sponsorship including criteria for, and any conditions or constraints on, funding 1.3. Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements 1.4. Identify and consider legal and ethical requirements in relation to fundraising or sponsorship 1.5. Make recommendations for fundraising or sponsorship campaigns or activities based on research findings |
Element: |
2. Prepare a funding submission |
Performance Criteria: |
2.1. Evaluate organisation's current operations and readiness to apply for funding 2.2. Develop a funding submission which meets the funding source's guidelines and criteria 2.3. Ensure the submission complies with all legal and ethical requirements 2.4. Write the submission to meet the needs of the grantor and submitting organisation |
Element: |
3. Develop a fundraising or sponsorship campaign |
Performance Criteria: |
3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management 3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered 3.3. Examine and agree upon budgets with senior management 3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements |
Element: |
4. Implement a fundraising or sponsorship campaign |
Performance Criteria: |
4.1. Conduct a fundraising or sponsorship campaign in accordance with plan 4.2. Monitor progress of campaign and make necessary alterations as required 4.3. Ensure any changes are agreed upon by relevant stakeholders 4.4. Ensure changes meet legal and ethical requirements |
Element: |
5. Evaluate campaign |
Performance Criteria: |
5.1. Evaluate campaign outcomes against outcomes documented in campaign plan 5.2. Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders 5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns |
Learning Outcomes
Details of Learning Activities
A range of learning activities will be used to assess practical skills and knowledge. The following examples include:
- discussion to case studies and scenarios
- written reports on campaign activities
- individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
- direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- observation of presentations
- oral or written questioning
Teaching Schedule
The course syllabus provides you with information about:
Course Schedule: Manage Fundraising and Sponsorship Activities, Semester 2, 2019 | |||
Week |
Topic |
Activities |
Assessment |
Week 1 |
Introduction to the course |
Reading: Lecture Notes Week 1 |
|
Week 2 |
The Not for Profit Sector in Australia | Reading: Lecture Notes Week 2 |
|
Week 3 |
Fundraising Goals and Objectives |
Reading: Lecture Notes Week 3 |
|
Week 4 |
The Fundraising Activity Plan | Reading: Lecture Notes Week 4 |
|
Week 5 |
The Fundraising Activity Communication Plan |
Reading: Lecture Notes Week 5 |
Assessment 1: Research Report Due: 11:59PM Sunday 11 August (online submission) |
Week 6 |
Assessment discussion Intro to sponsorship Governance Australian Charity Register |
Reading: Lecture Notes Week 6
|
|
Week 7 |
How to write a sponsorship proposal/agreement |
Reading: Lecture Notes Week 7 |
|
Week 8 |
Recap on a sponsorship proposal/agreement |
Reading: Lecture Notes Week 8 |
|
Mid semester break 2nd September – 8th September | |||
Week 9 |
eMarketing Communications and Public Relations context | Reading: Lecture Notes Week 9 | |
Week 10 |
Donor Relations |
Reading: Lecture Notes Week 10 |
Assessment 2: Fundraising Strategy Due: 11:59PM Wednesday 11 September (online submission) |
Week 11 |
Strategies for Fundraising and Selling Sponsorship |
Reading: Lecture Notes Week 11 |
|
Week 12 |
Assessment 3 Workshop | ||
Week 13 |
Fundraising and Sponsorship Evaluation |
Reading: Lecture Notes Week 12 |
Assessment 3: Sponsorship Strategy and Fundraising Concept Presentation Due: 11:59PM Wednesday 9 October (print submission delivered in class and online submission) |
Week 14
|
Assessment 3 - Fundraising Concept Presentation (Group presentation) |
||
Week 15 |
Assessment 3 - Fundraising Concept Presentation (Group presentation) |
||
Week 16 |
Resubmissions |
||
Week 17 |
Grade Entry |
|
Learning Resources
Prescribed Texts
References
Other Resources
NIL
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
Assessment TasksYou are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.
Assessment 1: Research report
Due date: Week 5
Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.
Requirements: In Week 2 students will be briefed by a Not-for-profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.
Assessment 2 Fundraising strategy (Group activity - no more than 3)
Due date: Week 10
Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group.
Assessment 3 Sponsorship strategy and fundraising concept presentation
Part A Sponsorship Strategy
Due date: Week 13
Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals.
Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified organisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.
Part B - Student Presentations
Due date: Weeks 14 & 15
Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.
The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.
Length of presentation 12 – 15 minutes
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Assessment Matrix
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Re submissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re submission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re submission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:
Satisfactory
Not Satisfactory
DNS (Did not Submit)
There are 3 assessments for this course, students must be deemed satisfactory in all 3 assessments to be competent in this course.
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Other Information
Nil
Course Overview: Access Course Overview