Course Title: Manage fundraising and sponsorship activities

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: MKTG7829C

Course Title: Manage fundraising and sponsorship activities

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Felicity Burns

Course Contact Phone: +61 3 9925 5486

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Beck Storer

Tel: +61 03 9925 5444

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB503A Manage fundraising and sponsorship activities


1. Identify factors influencing fundraising or sponsorship

Performance Criteria:

1.1. Identify relevant environmental issues in relation to fundraising and sponsorship

1.2. Identify available sources of funding or sponsorship  including criteria for, and any conditions or constraints on, funding

1.3. Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements

1.4. Identify and consider legal and ethical requirements  in relation to fundraising or sponsorship

1.5. Make recommendations for fundraising or sponsorship campaigns or activities based on research findings


2. Prepare a funding submission

Performance Criteria:

2.1. Evaluate organisation's current operations and readiness to apply for funding 

2.2. Develop a funding  submission which meets the funding source's guidelines and criteria

2.3. Ensure the submission complies with all legal and ethical requirements 

2.4. Write the submission to meet the needs of the grantor and submitting organisation


3. Develop a fundraising or sponsorship campaign

Performance Criteria:

3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign  with senior management

3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign  have been considered

3.3. Examine and agree upon budgets with senior management

3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements


4. Implement a fundraising or sponsorship campaign

Performance Criteria:

4.1. Conduct a fundraising or sponsorship campaign  in accordance with plan

4.2. Monitor progress of campaign and make necessary alterations as required

4.3. Ensure any changes are agreed upon by relevant stakeholders 

4.4. Ensure changes meet legal and ethical requirements 


5. Evaluate campaign

Performance Criteria:

5.1. Evaluate campaign outcomes against outcomes documented in campaign plan

5.2. Obtain feedback on performance of fundraising or sponsorship campaign  from stakeholders

5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns

Learning Outcomes

Details of Learning Activities


 A range of learning activities will be used to assess practical skills and knowledge. The following examples include:

  • discussion to case studies and scenarios
  • written reports on campaign activities
  • individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
  • direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentations
  • oral or written questioning

Teaching Schedule

 The course syllabus provides you with information about:

Course Schedule: Manage Fundraising and Sponsorship Activities, Semester 2, 2019





Week 1

Introduction to the course

Reading: Lecture Notes Week 1 


Week 2

The Not for Profit Sector in Australia

Reading: Lecture Notes Week 2


Week 3

Fundraising Goals and Objectives

Reading: Lecture Notes Week 3


Week 4

The Fundraising Activity Plan

Reading: Lecture Notes Week 4


Week 5

The Fundraising Activity Communication Plan

Reading: Lecture Notes Week 5

Assessment 1: Research Report

Due: 11:59PM Sunday 11 August (online submission)

Week 6

Assessment discussion

Intro to sponsorship


Australian Charity Register 

Reading: Lecture Notes Week 6



Week 7

How to write a sponsorship proposal/agreement

Reading: Lecture Notes Week 7


Week 8

Recap on a sponsorship proposal/agreement

Reading: Lecture Notes Week 8


Mid semester break 2nd September – 8th September

Week 9

eMarketing Communications and Public Relations context Reading: Lecture Notes Week 9  

Week 10

Donor Relations

Reading: Lecture Notes Week 10

Assessment 2: Fundraising Strategy

Due: 11:59PM  Wednesday 11 September (online submission)

Week 11

Strategies for Fundraising and Selling Sponsorship

Reading: Lecture Notes Week 11


Week 12

Assessment 3 Workshop

Week 13

Fundraising and Sponsorship Evaluation

Reading: Lecture Notes Week 12

Assessment 3: Sponsorship Strategy and Fundraising Concept Presentation

Due: 11:59PM Wednesday 9 October (print submission delivered in class and online submission)

Week 14


Assessment 3 - Fundraising Concept Presentation

(Group presentation)

Week 15

Assessment 3 - Fundraising Concept Presentation

(Group presentation)

Week 16


Week 17

Grade Entry





Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

 Assessment Tasks

You are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.

Assessment 1: Research report 

Due date: Week 5 

Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.

Requirements: In Week 2 students will be briefed by a Not-for-profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.


Assessment 2 Fundraising strategy (Group activity - no more than 3)

Due date:       Week 10 

Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group. 


Assessment 3 Sponsorship strategy and fundraising concept presentation

Part A Sponsorship Strategy 

Due date: Week 13 

Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals. 

Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified organisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.


Part B - Student Presentations

Due date: Weeks 14 & 15

Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.

The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.

Length of presentation 12 – 15 minutes

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery. 



Assessment Matrix

Late Submission Procedures 

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.


More Information:


Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.


More Information:


Re submissions:


If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re submission.  


If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.



Adjustments to Assessment 


In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:


Marking Guide (Competency): 

Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:


Not Satisfactory

DNS (Did not Submit)

There are 3 assessments for this course, students must be deemed satisfactory in all 3 assessments to be competent in this course.


You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.


You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 



Other Information


Course Overview: Access Course Overview