Course Title: Persuade and influence opinion
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG7880C
Course Title: Persuade and influence opinion
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
99255522
This course is co-delivered and co-assessed with Apply Government Systems (POLI5019C)
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers high-level workplace communication for working at a senior level with internal and external clients, colleagues and other staff. It includes preparing for high-level communication, critically analysing and responding to opinions, persuading and influencing others, and reflecting on and honing communication strategies.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
PSPGOV605A Persuade and influence opinion |
Element: |
1 . Prepare for high-level communication |
Performance Criteria: |
1.1 Communication objectives are clarified, those to be present are confirmed and communication mode is identified. |
Element: |
2 . Critically analyse and respond to opinions |
Performance Criteria: |
2.1 Others are listened to critically and responsively to evaluate complex levels of meaning in spoken communication and to identify impartiality, bias or unsupported argument. |
Element: |
3 . Persuade and influence others |
Performance Criteria: |
3 . Persuade and influence others |
Element: |
4 . Reflect on and hone communication strategies |
Performance Criteria: |
4.1 Feedback from others is obtained, outcomes are assessed and underlying interactions and motivations analysed. |
Learning Outcomes
Details of Learning Activities
This unit covers high-level workplace communication for working at a senior level with internal and external clients, colleagues and other staff. It includes preparing for high-level communication, critically analysing and responding to opinions, persuading and influencing others, and reflecting on and honing communication strategies.
In practice, persuading and influencing others may overlap with other generalist or specialist public sector work activities such as acting ethically, complying with legislation, applying government systems, managing change, managing diversity, etc.
Teaching Schedule
Week
|
Week Commencing 2015 |
Topics |
1 |
6 July |
Course Induction |
2 |
13 July |
Course introduction – Overview on Government systems Major Assignment to be discussed and distributed |
3 |
20 July |
Current knowledge of government systems: Why is the knowledge of government systems important to public relations practitioners? Why do we need government relations? What are the three tiers of government and are they related? Who are our political parties?
|
4 |
27 July |
The structure of the Federal Government, the role of federal parliamentarians, the judiciary and the public service; lobbyists and how they work. |
5 |
3 August |
Lobbyists and how they work. Persuade and influence opinions |
6 |
10 August |
The structure of the State Government, the role of state parliamentarians, the judiciary and the public service; lobbyists and how they work. Persuade and Influence Opinion. |
7 |
17 August |
Role of PR in the delivery of a government service |
8 |
24 August |
Major assignment |
Mid Semester Break 31August – 4 September inclusive | ||
9 |
7 September |
Elections and campaigning; political parties, their images and the role of public relations within them. Guest speaker – Political campaigner
|
10 |
14 September |
Visit to State Parliament. Guest speaker – State Member of Parliament Submit Major Assignment report |
11 |
21 September |
Pressure groups; who are they, how do you deal with them; what influences are exerted on governments, why and how? Guest speaker – Pressure group leader |
12 |
28 September |
The structure of Local Government in Victoria; the roles and responsibilities of Councils and Council Officers; how do these differ from other forms of government? Guest speaker – Local Councillor or PR Manager from Local Council
|
13 |
5 October |
Excursion/visit to Melbourne Town Hall Council Chambers Guest speaker on local government; the role of communications and its importance in a large metropolitan council; dealing with the extensive number of stakeholders. Guest speaker – Lord Mayor
|
14 |
12 October |
Test |
15 |
19 October |
Return final assessment and schedule any resubmission for next week |
16 |
26 October |
Interviews/Assessment feedback/resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
Nil
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
This course is co-delivered and co-assessed with Apply Government Systems (POLI5019C)
Assessment 1 Assignment – Develop a Communication Plan for a Member of Parliament
Group-based - Work individually or in groups of 2 or 3 and develop a written Communication Plan for the Member of Parliament.
Length: 1800 – 2000 words
Aim: This assignment requires you to develop a Communication Plan for a Member of Parliament to assist the politician respond to one or more particular issue(s) confronting the politician.
Students must meet the Member of Parliament and provide Meeting Minutes outlining items discussed and action agreed for preparation of a Report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.
Details of the assignment will be provided in Week 2. The final Report must be submitted by Week 10.
This assignment is worth 40% of the total marks.
Assessment 2: Activities dealing with persuade and influence opinion and apply government systems
Individual activities. These three reports are worth 30% of the total course submission.
Length: 200 to 500 word each activity .
Aims:
1. Analyse and describe current techniques to persuade and influence opinion using government system concepts and tools.
2. Suggest ways the issue could have been reduced or resolved, in hindsight.
3. Apply skills in finding information using real life situations, online resources, books, journals and newspapers.
Identify a current or past story in the news which portrays a political issue. The lectures will list categories of issues to assist you think of a news story.
Describe and comment on the event, with the benefit of hindsight, using political risk management concepts and tools. Briefly describe the event (attach a copy of the article if convenient). From the point of view of a public relations practitioner, describe the context of the issue or event, the actual risks associated with the issue or event, who the issue affected and how it affected them.
What political reduction strategies were already in place or likely to have been in place before the event? What other issue reduction strategies could have been used or have been used since?
Assessment criteria:
§ Application of persuasion and influence opinion and government systems concepts and tools to answer the questions
§ Good use made of a variety of resources
Assessment 3 Test covering lectures and activities/workshops
Individual activity
Students complete number of activities and workshops that will be assessed via a final test in class. There will be a number of short answer questions that will cover all the lectures covered in both “Apply Government Systems’ and ‘Persuade and Influence Opinion’. The Test will be conducted in Week 14 and will take one hour to complete. Each question will be allocated a mark and the total mark will add up to 100%.
This assessment is worth 30% of the total marks
Assessment Matrix
This course is co-delivered and co-assessed with Apply Government Systems (POLI5019C)
Details of the matrix will be provide in the course guide on RMIT Learning Hub.
Other Information
Nil
Course Overview: Access Course Overview