Course Title: Research and report on the feasibility of import or export venture

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG7897

Course Title: Research and report on the feasibility of import or export venture

School: 650T Vocational Business Education

Campus: City Campus

Program: C6144 - Advanced Diploma of International Business

Course Contact: Suzanne Maugeri

Course Contact Phone: +61 3 9925 1466

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to o research and report on identifying, selecting and targeting a product or service for import or export to a country or region of choice.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU21670 Research and report on the feasibility of import or export venture


1. Investigate the import or export of a product or service.

Performance Criteria:

1.1         Undertake market research, data collection and international trade analysis for suitable products or service in accordance with research and organisational requirements.

1.2         Analyse and evaluate market requirements by investigating relevant sources for a product or service.

1.3         Analyse regulatory requirements that impact on the importation or exportation product or service.

1.4         Investigate issues that affect export or import for a product or service.


2. Establish supportive risk management strategies.

Performance Criteria:

2.1         Develop risk management framework for an import or export venture project.

2.2         Establish relevant external relationships and negotiations for the trade of the product or service.

2.3         Develop risk mitigation strategies with the internal and external partner (s) for the import or export of the product or service, in accordance with legal and organization requirements


3. Validate the feasibility of research outcomes for an import or export venture.

Performance Criteria:

3.1         Document data collection, analysis, research techniques and feasibility of the import or export venture of the selected country or region.

3.2         Present feasibility study to stakeholders using current professional industry communication strategies.

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to research and report on identifying, selecting and targeting a product or service for import or export to a country or region of choice.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.

Teaching Schedule






10 Feb

Induction and Introduction to E-Business and Export-Import 



17 Feb

 The role of e-business in international trade



24 Feb

 Market entry and expansion strategies – Traditional and E-Business.



2 Mar

 Market entry and expansion strategies – Traditional and E-Business.



9 Mar

 Market Analysis for Import / Export



 16 Mar

 Value Chain and Competitor Analysis for E-Business and Import- Export 

Assessment 1 due 


 23 Mar

Design an e business



 30 Mar

 Design an e business



9 - 15 April Mid semester break  


 6 Apr

13 Apr

 Evaluating the e-commerce opportunity and strategy



20 Apr

Review of e-commerce and strategy



 27 Apr

 Validate the feasibility of research outcomes for an import or export venture.



 4 May

 Validate the feasibility of research outcomes for an import or export venture.



 11 May

 Implement and e-business strategy



 18 May

 Implement and e-business strategy



25 May

Assessment 2 discussion of learning to date and interactive activities

Assess 2 due.


 1 June

Feedback and re-submissions



 8 June

Final re-submissions if necessary


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the following:

  • undertaking market research to identify trends in the target market to inform decision-making within the organisation
  • developing risk mitigation strategies for a product/service
  • developing a feasibility study for the target market that incorporates:
    - research techniques employed across the project
    - data collation and analysis
    - the criteria on which product or service and country/region/sector was/were selected
    - supportive market requirements for product or service
    - the viability of implementation of the product/service into the country/region/sector selected.
  • current knowledge of relevant trade legislation and international marketing trends.
  • ability to develop risk management/risk mitigation strategies to manage risks
    literacy skills to:
    - interpret product/service information for import/export venture
    - analyse and summarise product/service information specified formats, make recommendations based on information gathered Communication skills including conducting interviews, questioning, clarifying, reporting
  • communication skills to:
    - liaise with stakeholders
    - conduct interviews
    - present information and research relating to the viability of an import or export venture
  • numeracy skills to analyse statistical information
  • technological skills to use computers to collect, analyse and document import and export data.
  • analytical skills to:
    - research, gather information and investigate the viability of import or export ventures
    - assess risks.

Knowledge Evidence

Further to performance evidence, you must provide knowledge evidence of the following:

  • international marketing and trends
  • relevant national and international legislation, including:
    - Customs Act,
    - INCOTERMS, international standards for marking cargo and labelling and marking hazardous goods
  • trade modernisation legislation:
    - Customs Legislation Amendment and Repeal Act
    - Import Processing Charges Act
    - Customs Depot Licensing Charges Amendment Act
    - Trade Practices Act, Contract law
    - Warsaw convention
       - World Trade Organisation determinations
  • Australian Customs Service and the regulation of all imports


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

Assessment Tasks

This course is co-delivered and co-assessed with COSC6186C Investigate & Design E-Business Solutions

Students are required to complete 2 tasks for these co-assessed subjects. You must successfully complete all  two tasks to be deemed competent in this course.

Assessment Task 1 - Competency Assessment 1 

Date and time due: Week 6  


This assignment will allow you to demonstrate an understanding of reviewing the global market environment, assess and investigate international business and e-commerce market factors & marketing opportunities and key provisions of relevant legislation that may affect aspects of business operations within Australia and internationally


Assessment Task 2 - Competency Assessment 2

Date and time due: Week 15 



This assignment will allow you to demonstrate an understanding of how to evaluate the international environment, and to identify market factors and risks. You will also demonstrate a clear understanding of e-business models and apply them to the opportunity you develop.

Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS. Mapping

Submission Requirements 

You should: 

  • Ensure that you submit assessments on or before the due date. 
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  You must submit your application within five working days after your assessment date or due date.

More Information:

Re-submissions (VE Programs):

If you are found to be unsuccessful (Not satisfactory/Unsatisfactory) in a Course Assessment Task you will be allowed one re-submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission. 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

 Final Results

 You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

 The following grades are available for this course: 


Competency Achieved


Not Yet Competent


Did Not Submit for Assessment


Course Overview: Access Course Overview