Course Title: Evaluate international marketing opportunities

Part A: Course Overview

Program: C6145 Advanced Diploma of Marketing

Course Title: Evaluate international marketing opportunities

Portfolio: BUS Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7916C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term1 2016,
Term2 2016

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.

It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG605 Evaluate international marketing opportunities

Elements:

1. Review global market environment

2. Assess international business and electronic commerce market factors

3. Identify risk factors for international marketing opportunities

4. Investigate international business and electronic commerce marketing opportunities


Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.


Overview of Assessment

This course is co-delivered and co-assessed with BUSM7917C Manage International Marketing Program

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

Evidence of the ability to:

  • document and present an evaluation of various international marketing opportunities including:
    - analysis of global business environment
    - assessment of social, cultural, political and economic factors impacting selection of market opportunities
    - risk assessment for each opportunity considered
    - analysis of financial viability of selected international marketing opportunities.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • outline relevant Australian and international standards, policies and guidelines, including those covering:
    - environmental matters
    - human rights
    - labour relations
    - packaging
    - risk management
  • electronic commerce
  • identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
  • explain the role of the Organisation for Economic Co-operation and Development (OECD)
  • identify and describe key features of the country or countries being considered for market entry or penetration, including:
    - cross-cultural communication and negotiation styles
    - global and country specific economic, social and industry directions, trends, practices and techniques.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.