Course Title: Promote and represent the service

Part B: Course Detail

Teaching Period: VE 2020

Class Number: 2566

Class Section: DHHS

For flexible terms and optional semesters, a Part B course guide may have been published for the entire teaching period, or for the specific class number in which you are enrolled. If there is no Part B course guide published for your specific class number, please refer to the guide for the teaching period in which you are enrolled. Enrolment Online is the definitive source for details regarding your class enrolment.

Course Code: MKTG7987C

Course Title: Promote and represent the service

Important Information:

This is a standalone course and is not assessed or clustered with any other course.

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C6147 - Advanced Diploma of Community Sector Management

Course Contact: Gwen Cawsey

Course Contact Phone: +61 3 9925 4581

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Clare McGlone

Liz Warwick 

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to promote and represent the organisation to the community, including developing responses to negative publicity and perception.


The unit applies to work in all industry sectors, and to individuals who work with significant autonomy, most likely in management roles.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CHCPRP004 Promote and represent the service


1. Promote the service to the community

Performance Criteria:

1.1 Identify, access and analyse information that informs promotional activities

1.2 Identify and target community stakeholders and their particular interests

1.3 Provide accurate and positive information to the community about the service

1.4 Facilitate opportunities for the community to view and contribute to the service

1.5 Target communications to areas where the profile needs raising or clarifying

1.6 Prepare and use community information materials and resources

1.7 Develop information campaigns to address particular issues

1.8 Encourage staff to participate in appropriate forums


2. Represent the service

Performance Criteria:

2.1 Clearly and accurately communicate the philosophy, purpose, policies and procedures of the service within scope of own role

2.2 Promote the organisation consistently to external bodies that affect service operations, role and funding

2.3 Identify and use opportunities for promotion constructively

2.4 Respond to, and follow up questions and concerns about the service

2.5 Represent the service’s need for resources to appropriate forums and organisations

2.6 Represent the perspective and experience of the service to relevant forums and organisations


3. Respond to negative publicity and perceptions

Performance Criteria:

3.1 Seek advice from stakeholders and supporters in the community

3.2 Nominate a spokesperson to represent the service

3.3 Ensure communications used do not exacerbate existing negative perceptions

3.4 Review organisation policies in light of issues raised

3.5 Analyse negative publicity and perceptions about the service and develop and implement a strategy to deal with these issues

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Details of Learning Activities

Workshops where information is shared through talks and discussions, and exercises are conducted to apply learning. Time is spent during workshops for students to work on assessment tasks. It is an expectation that students also work on tasks outside of workshop time.

Teaching Schedule

 Week 1
  • Promote the service to the community 
  • Represent the service
  • Respond to negative publicity and perceptions

Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
The Study Support Hub
English for uni workshops

Overview of Assessment

Assessments will include a combination of tasks including knowledge questions and case study analysis.

Assessment Tasks

Task 1: Knowledge questions

Task 2: Promoting service 

Assessment Matrix

Students will have access to a marking rubric for reference at the time assessment tasks are distributed.

Other Information

Please refer to the rmit student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Course Overview: Access Course Overview