Course Title: Engage in the business of creative practice

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: BUSM8782C

Course Title: Engage in the business of creative practice

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C6149 - Advanced Diploma of Visual Arts

Course Contact: Joel Rainford

Course Contact Phone: +61 3 9925 4215

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop skills and knowledge required to adopt a professional approach to creative practice, including engaging in the business aspects of working as a creative practitioner.

Independent creative practitioners sometimes work as employees in small and large organisations. Depending on the particular creative practice, they often operate as sole practitioners, in artist cooperatives, or as freelance or contract workers. Regardless of the business model, all practitioners earning income from their practice must engage with the professional business requirements for a sustainable creative practice.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPPR603 Engage in the business of creative practice


1. Develop and apply professional work practices

Performance Criteria:

1.1 Develop a professional work ethic to support creative practice

1.2 Collaborate and communicate with other professionals about the business aspects of creative practice

1.3 Determine the skills and knowledge needed to operate as a successful creative practitioner

1.4 Evaluate own current skills and knowledge and the need for related professional development

1.5 Assess potential for using specialist expertise to complement own skills and knowledge


2. Evaluate different business practices

Performance Criteria:

2.1 Investigate different ways that creative practitioners do business

2.2 Investigate range of business practices, systems and procedures that need to be considered as part of professional creative practice

2.3 Assess relevance and implications of particular business structures

2.4 Identify physical resources required by own creative practice and how they might be accessed

2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information

2.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of business and personal growth


3. Address financial aspects of creative practice

Performance Criteria:

3.1 Investigate financial considerations for creative practice

3.2 Research and assess different ways of commercialising work and ideas

3.3 Evaluate different ways of costing and selling creative work

3.4 Assess broader financial management requirements and their application to own practice

3.5 Develop and apply individual approaches to financial management of practice


4. Analyse the rights and obligations of creative practitioners

Performance Criteria:

4.1 Evaluate legal and moral rights and obligations of professional creative practice

4.2 Practise work and business in ways that meet legal and moral obligations

4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards

4.4 Establish and maintain sound approaches to safety and sustainability in professional practice


5. Evaluate professional opportunities

Performance Criteria:

5.1 Evaluate work opportunities within and beyond the creative sectors

5.2 Identify and pursue potential work opportunities beyond established patterns of work

5.3 Identify and access sources of professional advice

5.4 Evaluate local and global opportunities for own practice

5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products

5.6 Analyse the experiences of others as a way of discovering different opportunities

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will consist of:

• in class activities
• out-of-class activities
• peer teaching and class presentations
• online research
• group discussion
• independent project based work
• teacher directed group activities/projects

Teaching Schedule

Week 1 

Introduction to the subject and semester outlines.

  • Explanation of the Learning outcomes,
  • overview of Assessment tasks,
  • Presentation of the course content and requirements to achieve competency.
  • Overview of activities scheduled to be delivered throughout the duration of this class;
  • examples of previous student work/ outcomes - how to submit to the folder on Google drive, the Diary, catalogues for Silent Auction.

Being an artist

After art school

Earning or making money

Commitment/ focus

Self belief

Self promotion


Measures of success




Week 2


Creative  Business Practices


Evaluating different business practices


Week 3

Daine Singer - Gallerist


Successful or unsuccessful Businesses



Week 4

This task will be completed off Campus. 

Ensure you organise your three professionals prior to conduct your interviews.

How can you access information from creative professionals?

Identify 3 creative professionals to interview and ask a minimum of three key questions related to the following:

  • Management of a successful business
  • Developing skills for a successful business
  • Legal and moral obligations for a successful business


This specifically addresses the question Business Resources in AT2 Q 6




Week 5

Writing a Curriculum Vitae

Format, information to be included, information not included. Different artist examples at various stages of career

Artist Bibliography





Week 6

TAX & Financial Management


Week 7

Selling work / commercial opportunities / Galleries

Week 8

Artist Residencies



Week 9

Resources for Artists

Week 10



SWOT analysis



Week 11

Legal, moral and ethical obligations

Week 12 Sustainable work practices AT2
Week 13

Gallery relationships and options

AT1 & AT2
Week 14

Off campus excursion TBA

Week 15

Creative work opportunities within and outside the creative field

Week 16

Summary and class discussion


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is ongoing throughout the course and will include two projects. Full assessment briefs will be provided and can be found on Canvas.

Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria

Assessment Task 1:Create a Business Plan

Due Week 16

Assessment Task 2:Professional development plan

Due Week 16

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment Matrix

Other Information


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.



Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.


Course Overview: Access Course Overview