Course Title: Plan social media engagement

Part A: Course Overview

Program: C6151 Advanced Diploma of Screen and Media

Course Title: Plan social media engagement

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)


Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au



Course Description

In this course you will cover the skills and knowledge required to effectively engage with a preferred audience on social media.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG527 Plan social media engagement

Elements:

1. Determine preferred audience

2. Profile expected behaviours

3. Develop social engagement strategy

4. Facilitate content and delivery

5. Monitor and evaluate social media engagement


Learning Outcomes

On successful completion of this competency, you will have developed and applied the skills and knowledge required to effectively engage with a preferred audience on social media.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and may include practical team based projects.