Course Title: Engage in the business of creative practice

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: BUSM8795C

Course Title: Engage in the business of creative practice

School: 345T Media and Communication

Campus: City Campus

Program: C6151 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Teacher: Emily Humphries


Teacher: Mark Kelson


Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPPR603 Engage in the business of creative practice


1. Develop and apply professional work practices

Performance Criteria:

1.1 Develop a professional work ethic to support creative practice

1.2 Collaborate and communicate with other professionals about the business aspects of creative practice

1.3 Determine the skills and knowledge needed to operate as a successful creative practitioner

1.4 Evaluate own current skills and knowledge and the need for related professional development

1.5 Assess potential for using specialist expertise to complement own skills and knowledge


2. Evaluate different business practices

Performance Criteria:

2.1 Investigate different ways that creative practitioners do business

2.2 Investigate range of business practices, systems and procedures that need to be considered as part of professional creative practice

2.3 Assess relevance and implications of particular business structures

2.4 Identify physical resources required by own creative practice and how they might be accessed

2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information

2.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of business and personal growth


3. Address financial aspects of creative practice

Performance Criteria:

3.1 Investigate financial considerations for creative practice

3.2 Research and assess different ways of commercialising work and ideas

3.3 Evaluate different ways of costing and selling creative work

3.4 Assess broader financial management requirements and their application to own practice

3.5 Develop and apply individual approaches to financial management of practice


4. Analyse the rights and obligations of creative practitioners

Performance Criteria:

4.1 Evaluate legal and moral rights and obligations of professional creative practice

4.2 Practise work and business in ways that meet legal and moral obligations

4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards

4.4 Establish and maintain sound approaches to safety and sustainability in professional practice


5. Evaluate professional opportunities

Performance Criteria:

5.1 Evaluate work opportunities within and beyond the creative sectors

5.2 Identify and pursue potential work opportunities beyond established patterns of work

5.3 Identify and access sources of professional advice

5.4 Evaluate local and global opportunities for own practice

5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products

5.6 Analyse the experiences of others as a way of discovering different opportunities

Learning Outcomes

On successful completion of this competency, you will have developed and applied skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.

Details of Learning Activities

In-class learning activities include, but are not limited to: • lectures
• class exercises
• peer teaching and class presentations

• group discussion
• screenings
• research
• independent project based work
• teacher directed group activities/projects

• workshopping of students’ own projects

Out-of-class activities include, but are not limited to:

• research
• independent project based work

Teaching Schedule


Note: While your teacher will cover all the material in this unit, the weekly schedule is subject to change depending on class needs and availability of resources.

Teaching Schedule

Note: While your teacher will cover all the material in this unit, the weekly schedule is subject to change depending on class needs and availability of resources.



Class Content



- Introduction

- Course Overview & Assessments

- Industry Overview (Creative Industries)

- Class discussion about employment goals

- The Difference between Employment & freelance and  
  what is available to us in our creative practice.



Break down of business plan (Part 1)

  • Discuss business ideas
  • Products and services
  • Short Term & Long term goals
  • What is a SWOT analysis?




Break down of business plan (Part 2)

- Marketing - What is marketing?

- Discussion on marketing ourselves

- Networking

- Digital Promotion & Advertising




Costing Equipment for business (A01 P2)
Price break down for business
- Technical Equipment
- Office Space / Location
- Work on Pricing an edit suite



- Work through business plan’s in class



 - Work on business plan and complete 200 word student reviews

 - Submit business plan (Part A) at end of class.

A01 Pt A - Business Plan due

In this assignment you will develop a freelance business plan. To help improve your critical skills, you will also review and give feedback on another student’s plan.

Part A: Professionally presented freelancing plan


How to write an Effective CV
- CV Styles (ie. Chronological)

- Targeting your CV for a role
- Start to work on CVs




- Discuss effective show reels / diversity for a general online show reel, targeted for a specific roll.

- Submit Financial business break Down (A01 Pt B)


A01 (Pt B) - Business Plan due

Submit a financial costing break down of equipment required for your freelance business

  Part B: A Financial Costing Break Down


- Show Reels example’s & discussion

- Work on Show Reels & review with teacher



- Writing cover letters

- What makes a good cover letterWriting a targeted cover letter

-Analysing a Job Description



- Financial Records
- Basic book Keeping
- Tax deductions, tax free thresholds
- Discussion



- Public liability, insurance copyright

- Guest speaker



Work on graded assessment A02 and review with teacher



Work on graded assessment A02 and review with teacher



Work on graded assessment A02 and review with teacher hand in A02 at end of class

A02 – Coverletter / CV & SHowreel (graded)

Write a professional targeted coverletter & CV based on a provided job role and produce a targeted video Showreel to accompany the CV submission.


Scheduled review for feedback of all assessments




Learning Resources

Prescribed Texts


Other Resources

Other resources for this course are available on Canvas.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and practical projects.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.

Assessment Tasks (ungraded):
1. Assessment Task 1: Develop a Freelance Business Plan. This assessment is divided into two parts-

Part A - Write a strategic plan. Due: Week 6

Part B - Complete a pricing breakdown of a Video Editing Suite and what hardware and software you will require to conduct your professional practice. Due: Week 8

Assessment Task (graded):
2. Assessment Task 2: Write a targeted cover letter and CV for a provided job role. You will also create a targeted visual show reel to showcase your creativity for this job role. Due Date: Week 15

Assessment Tasks 1 and 2 are to be finalised by no later than end of Semester 1 Week 16

Grading criteria for graded assessment can be found on the course canvas site.

You will be assessed using the following grades:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.


Course Overview: Access Course Overview