Course Title: Develop professional illustrations

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5379C

Course Title: Develop professional illustrations

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to create professional illustrations for a range of purposes in both print and digital formats.You will use a range of advanced techniques to produce work that conveys strong conceptual and theoretical development and engagement with the creative brief. You will develop and extend illustrations using both manual and digital tools.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAILL501 Develop professional illustrations

Element:

1 Interpret the illustration brief

Performance Criteria:

1.1 Analyse the illustration brief in terms of key communication objectives

1.2 Develop an understanding of the broader context for the illustrative work

1.3 Develop shared understandings of illustration requirements with relevant people

Element:

2 Generate and assess ideas for illustrations

Performance Criteria:

2.1 Evaluate the specific context and proposed media for the illustrative work

2.2 Identify and source references that inform illustration in the relevant context

2.3 Consider current and emerging trends and thinking about illustration

2.4 Explore and experiment with different approaches and techniques for communication of key messages

2.5 Create appropriate relationships between different visual components

2.6 Maximise contributions of others through collaboration on ideas, including other experts as required

2.7 Reflect on ideas for technical, creative and budgetary implications

2.8 Refine and select approaches that best balance the overall needs of the brief

Element:

3 Create illustrations

Performance Criteria:

3.1 Create impactful illustrations through effective engagement with the elements and principles of design

3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations

3.3 Create appropriate mood and feeling in illustrations

3.4 Develop and reflect evolving personal style in illustrative work

3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process

Element:

4 Finalise illustrations

Performance Criteria:

4.1 Negotiate and agree to modifications and amend as required

4.2 Develop accurate and comprehensive documentation to support the production process

4.3 Present final illustrations and documentation to relevant people and confirm

Element:

5 Evaluate effectiveness of illustrations

Performance Criteria:

5.1 Evaluate completed illustrations in terms of success in achieving objectives

5.2 Assess work against other creative, technical and business considerations

5.3 Analyse and evaluate feedback from client and others

5.4 Reflect on own role in design process and note areas for future improvement


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a studio and computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback


Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision


Teaching Schedule

WeekActivity 

1

Revision: Quick and dirty photoshop
Revision: Patterns and swatches in Illustrator
Project 1: Design & Design Research
A small folio of exercises
2.1-8, 4.1-3
2Project 1: roughs
Produce roughs in response to a brief
2.2, 2.3
3

Present roughs to a professional standard
Smart objects and mock-ups

4
4Project 1: Design Research
Putting design research into your practice.
1, 2
5Project 1 due
In-class assessment of project 1. Reflection.
Project 2: Illustration project
Confirm the interpretation of the brief. Idea generation and sketching. Put together process document. Roughs due next week.
5
6

Project 2: roughs presentation.
Your proposal for a product illustration will be presented to the class.

1–4
7Project 2 draft submission.
Developing your own display templates for your folio.
1–4
8

Project 2: studio
Work on Project 2. Due the following week.

3, 5.
9

Project 2 due. Feedback and display of folio-ready page. Reflection.

Project 3: Illustration.
Idea generation and sketching. Roughs due next week.Confirm the interpretation of the brief. Set up process documentation.

4, 5, 1.1-3
10Project 3: Present roughs.
Present your ideas and subject them to modifcation. Roughs should be presented to a professional standard.
 1, 2
11Project 3: Studio
Photorealistic t-shirt mock-up using smart objects
2, 3
12

Project 3 draft submission and progress.
Peer feedback.

3
13Project 3 production.
Respond to feedback and prepare work for submission. Evaluate work. Your illustration should be finished by next week. Finished illustrations will be printed at the end of class.
3, 4,
14Project 3 production.
Finished illustrations will be printed at the start of class for photography and documentation. Respond to feedback and prepare work for submission. Evaluate work. Documentation and files due next week.
4
15Project 3 due.
Working files and a print-ready PDF will be submitted to the server. Your process document will be submitted to Blackboard. Your hardcopy will be submitted. Evaluation and reflection.
5.
16Submission, Feedback & Folio Week 


Learning Resources

Prescribed Texts

None required.


References

You are advised to look at the course myRMIT site for ongoing updated information.

Drawing from life : the journal as art, Jennifer New, 2005.

Hand to eye : a survey of contemporary illustration, Angus Hyland; Roanne Bell, 2003.

Illustrators unlimited : the essence of contemporary illustration, Robert Klanten, et al, 2011

Adobe Creative Team. (2013). Adobe® Illustrator® CC Classroom in a Book®. Adobe Press.
Adobe Illustrator CC Classroom in a Book - Illustrator 17.1 Update (January 2014). (2014). Adobe Press.

Chen Design Associates, 2006. Fingerprint: The art of using handmade elements in graphic design. Cincinnati, Ohio : Newton Abbot: How; David & Charles [distributor].

Hall, A. (2011). Illustration (Portfolio (Laurence King Publishing)). London: Laurence King.

Leonard, Neil, and Gavin Ambrose. (2012). Design Research: Investigation for Successful Creative Solutions. Lausanne, Switzerland: AVA Academia, 2012. eBook Collection (EBSCOhost), EBSCOhost (accessed January 19, 2015).

Male, A. (2014). Illustration: Meeting the brief. London: Bloomsbury Visual Arts

Pash. (2005). Inspirability. Cincinnati, Ohio: HOW Design Books.

Zeegen, Lawrence, and Louise Fenton. (2012). The Fundamentals of Illustration. Lausanne, Switzerland: AVA Publishing SA. eBook Collection (EBSCOhost), EBSCOhost (accessed January 19, 2015).


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencingand subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Exercises
Illustration project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

 


Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both. Feedback throughout the course may be written, verbal or a combination of both.
This course has 3 tasks, all of which must be completed/submitted in order to get a satisfactory outcome. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Design Project 1: Folio. 20%

A collection of exercises covering the basics of the course, presented in a document. Work will be submitted in a PDF. Due week 5.

Design Project 2: Illustration. 30%

An product illustration with a print and digital outcome. Documentation will be put together in a A4 printed document, with supplied digital files. Estimated printing costs will be $30. Due week 9.

Design Project 3: Illustration. 50%

An entry to an illustration competition. Documentation will be put together in a 24–32pp A4 perfect bound printed document using a POD service. Estimated printing costs will be $40. Due week 15.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

 

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Click the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Click the following link to access the Student progress policy webpage


Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Click the following link for Cover sheet for submission of works

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. 
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview