Course Title: Research global design trends

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5370C

Course Title: Research global design trends

School: 650T Vocational Business Education

Campus: City Campus

Program: C6155 - Advanced Diploma of Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to research and critically evaluate global design trends. The focus is on research and analysis of information and ideas at a complex level, plus the evaluation and extension of the individual’s professional skills.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES602 Research global design trends

Element:

1 Research design trends

Performance Criteria:

1.1 Analyse and select formal and informal research strategies to source information on global design trends

1.2 Identify and explore new and alternative sources

1.3 Evaluate the credibility of information gathered and ensure research scope is sufficiently broad

Element:

2 Analyse design trends to inform own practice

Performance Criteria:

2.1 Use information to challenge and extend own perspectives and ways of thinking

2.2 Examine and assess implications and consequences of design trends on own work

2.3 Use critical analysis to identify creative or commercial opportunities presented by emerging trends and technologies 

2.4 Develop systems to identify and respond to future opportunities

Element:

3 Develop and articulate positions and ideas

Performance Criteria:

3.1 Develop substantiated positions and ideas on global design trends 

3.2 Generate informed discussion, debate and critical analysis with peers and colleagues

3.3 Use debate and feedback to challenge and refine own positions

Element:

4 Extend own design skills

Performance Criteria:

4.1 Proactively identify and use opportunities presented by research to extend own design skills

4.2 Re‑evaluate and refine approaches to work in the context of current and emerging trends  

4.3 Use practice, discussion and ongoing evaluation to continuously improve skills


Learning Outcomes


Students will attain current and comprehensive knowledge of global design trends to inform their own organisation.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The collaborative classroom based activities will include face-to-face workshops, practical computer exercises based on teacher handouts and online tasks.

We expect you to participate and contribute in all scheduled learning activities. Students should attend all sessions. Students will also be expected to undertake work on a small Web project and other activities for homework.


Teaching Schedule

Week

Week

Topics

Assessment

1

00/00/17

Pre-training review:

• RPL • LLN as required

Familiarisation with:

·        Program, students, teacher

·        Services/facilities

·        Where to get support

·        Student responsibilities

·        Course requirements

·        Course support documents

·        Blackboard

·        Grading, Plagiarism, Appeals, Extensions

·        Feedback

·        Submission requirements,  Resubmission policy

Introduction to Research global design trends

  • Assessment Tasks

·        Business disruption & evolution…

 

2

00/00/17

·        Design thinking and the design process

·        Observation and reflection

·        Using a visual diary

 

3

00/00/17

·  Site Analysis – space, use and flow…

 

4

00/00/17

·  Customer Experience (CX)

·  Customer Journey Mapping

 

5

00/00/17

·  Customer Journey Mapping

 

6

00/00/17

·        Divergent and convergent thinking

·        Desirability, feasibility and viability …

 

7

00/00/17

·  Business report writing & referencing …

Assessment 1: Visual diary submission 1

8

00/00/17

·  Personas and customer value attributes …

 

 

 

Mid Semester Break
04/09 – 08/09 2017

 

 

9

00/00/17

·  Design Thinking – ideation & prototyping

 

10

00/00/17

·  Design Thinking – ideation & prototyping

 

11

00/00/17

·  Creative Culture

·  Creative thinking techniques

 

12

00/00/17

·  Capturing the data

·  Infogrpahic tools

 

13

00/00/17

·  Group work and production with feedback to finalise posters and presentations

Assessment 1 Visual Diary assessment 2

14

00/00/17

·  Poster and report presentations

Assessment 2: Poster presentations

15

00/00/17

·  Multi-media presentations

 

Assessment 2: Multi-media presentations

16

 

00/00/17

Resubmissions

Feedback & Review

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

 

 

Performance Evidence

Evidence of the ability to:

  • conduct research on a complex range of design issues, trends and ideas
  • document the analysis, critique and synthesis of complex sources to develop own positions and ideas
  • use opportunities to refine own design skills.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • describe broad global design trends that apply to all design disciplines
  • discuss the business implications/consequences of adopting trends and emergent technologies
  • compare and contrast different research methodologies and options
  • outline sources of information on global design, design trends and broader references that may inform emerging and innovative design practice
  • critique specific current and emerging design technologies and trends (at a global level) in at least one area of design.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the design process field of work and include access to a current and varied range of familiar and unfamiliar information sources.

 

Assessors must satisfy NVR/AQTF assessor requirements.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

The assessment tasks for this unit are designed to help you demonstrate your understanding of design thinking for strategic innovation in marketing and communications.

You will draw from one of the WIL clients in the Advanced Diploma and explore opportunities for value creation for the organisation. You will develop critical thinking skills and explore approaches to challenges and capture these in your individual diary,

ASSESSMENT TASK 1 –Due: Week 6 & 13

 

Assessment 1: Visual Diary (40%, Individual)

Assessment Overview

This is an individual assessment, designed to allow you to explore and engage with a variety of course

materials. From week 1 until week 15, you will observe and reflect on current business practice and

experiment with lean and design thinking tools. All of these activities will be recorded in the visual diary

creating a collection of written observations and reflections, diagrams, photos and ideas for business

improvement. You are to bring your visual diary to each class so you can record observations and reflect on

course concepts, readings and learning tools.

 

You must present your diary for a first review (checkpoint) in Week 6 in class and for final submission in week 13.

 

ASSESSMENT TASK 2 - Due: Week 13-15

 

Assessment 2: Industry Research Project (60%, Group)

Assessment Overview

This is a group assignment where you will undertake research on a business and present your findings to the

class.

You will choose work on one of the WIL businesses and research the customer experience. Using Lean and Design Thinking tools covered during the semester, your goal is to explore different ways the business can create an improved customer experience.

You will need to investigate and consider both the “face-to-face” and “on-line” experience of customers as they interact with the business.

TWO PARTS to this assessment:

Part A – Research Poster and report(25%) – week 13

You will create an infographic poster and 500 word report summarising where you drew your research from and  your research findings and references.

Part B – Multimedia Presentation (35%) – week 14

You will deliver a 20 minute presentation showcasing your business research findings and your recommendations for improvement. The presentation will examine different customer journeys using walkthroughs, storyboards, blue prints and/or role plays and will include prototypes of improvement ideas. Arrange of media – photos, audio, video and animation – should be used to present your ideas. However, no PowerPoint or Prezi slideshows are to be used.

 


Assessment Matrix

Course Overview: Access Course Overview