Course Title: Research global design trends
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: GRAP5370C
Course Title: Research global design trends
School: 650T Vocational Business Education
Campus: City Campus
Program: C6155 - Advanced Diploma of Marketing and Communication
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to research and critically evaluate global design trends. The focus is on research and analysis of information and ideas at a complex level, plus the evaluation and extension of the individual’s professional skills.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES602 Research global design trends |
Element: |
1 Research design trends |
Performance Criteria: |
1.1 Analyse and select formal and informal research strategies to source information on global design trends 1.2 Identify and explore new and alternative sources 1.3 Evaluate the credibility of information gathered and ensure research scope is sufficiently broad |
Element: |
2 Analyse design trends to inform own practice |
Performance Criteria: |
2.1 Use information to challenge and extend own perspectives and ways of thinking 2.2 Examine and assess implications and consequences of design trends on own work 2.3 Use critical analysis to identify creative or commercial opportunities presented by emerging trends and technologies 2.4 Develop systems to identify and respond to future opportunities |
Element: |
3 Develop and articulate positions and ideas |
Performance Criteria: |
3.1 Develop substantiated positions and ideas on global design trends 3.2 Generate informed discussion, debate and critical analysis with peers and colleagues 3.3 Use debate and feedback to challenge and refine own positions |
Element: |
4 Extend own design skills |
Performance Criteria: |
4.1 Proactively identify and use opportunities presented by research to extend own design skills 4.2 Re‑evaluate and refine approaches to work in the context of current and emerging trends 4.3 Use practice, discussion and ongoing evaluation to continuously improve skills |
Learning Outcomes
Students will attain current and comprehensive knowledge of global design trends to inform their own organisation.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The collaborative classroom based activities will include face-to-face workshops, practical computer exercises based on teacher handouts and online tasks.
We expect you to participate and contribute in all scheduled learning activities. Students should attend all sessions. Students will also be expected to undertake work on a small Web project and other activities for homework.
Teaching Schedule
Week |
Week |
Topics |
Assessment |
1 |
00/00/17 |
Pre-training review: • RPL • LLN as required Familiarisation with: · Program, students, teacher · Services/facilities · Where to get support · Student responsibilities · Course requirements · Course support documents · Blackboard · Grading, Plagiarism, Appeals, Extensions · Feedback · Submission requirements, Resubmission policy Introduction to Research global design trends
· Business disruption & evolution… |
|
2 |
00/00/17 |
· Design thinking and the design process · Observation and reflection · Using a visual diary |
|
3 |
00/00/17 |
· Site Analysis – space, use and flow… |
|
4 |
00/00/17 |
· Customer Experience (CX) · Customer Journey Mapping |
|
5 |
00/00/17 |
· Customer Journey Mapping |
|
6 |
00/00/17 |
· Divergent and convergent thinking · Desirability, feasibility and viability … |
|
7 |
00/00/17 |
· Business report writing & referencing … |
Assessment 1: Visual diary submission 1 |
8 |
00/00/17 |
· Personas and customer value attributes … |
|
|
|
Mid Semester Break |
|
| |||
9 |
00/00/17 |
· Design Thinking – ideation & prototyping |
|
10 |
00/00/17 |
· Design Thinking – ideation & prototyping |
|
11 |
00/00/17 |
· Creative Culture · Creative thinking techniques |
|
12 |
00/00/17 |
· Capturing the data · Infogrpahic tools |
|
13 |
00/00/17 |
· Group work and production with feedback to finalise posters and presentations |
Assessment 1 Visual Diary assessment 2 |
14 |
00/00/17 |
· Poster and report presentations |
Assessment 2: Poster presentations |
15 |
00/00/17 |
· Multi-media presentations
|
Assessment 2: Multi-media presentations |
16
|
00/00/17 |
Resubmissions |
Feedback & Review |
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Performance Evidence
Evidence of the ability to:
- conduct research on a complex range of design issues, trends and ideas
- document the analysis, critique and synthesis of complex sources to develop own positions and ideas
- use opportunities to refine own design skills.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- describe broad global design trends that apply to all design disciplines
- discuss the business implications/consequences of adopting trends and emergent technologies
- compare and contrast different research methodologies and options
- outline sources of information on global design, design trends and broader references that may inform emerging and innovative design practice
- critique specific current and emerging design technologies and trends (at a global level) in at least one area of design.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the design process field of work and include access to a current and varied range of familiar and unfamiliar information sources.
Assessors must satisfy NVR/AQTF assessor requirements.
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
The assessment tasks for this unit are designed to help you demonstrate your understanding of design thinking for strategic innovation in marketing and communications.
You will draw from one of the WIL clients in the Advanced Diploma and explore opportunities for value creation for the organisation. You will develop critical thinking skills and explore approaches to challenges and capture these in your individual diary,
ASSESSMENT TASK 1 –Due: Week 6 & 13
Assessment 1: Visual Diary (40%, Individual)
Assessment Overview
This is an individual assessment, designed to allow you to explore and engage with a variety of course
materials. From week 1 until week 15, you will observe and reflect on current business practice and
experiment with lean and design thinking tools. All of these activities will be recorded in the visual diary
creating a collection of written observations and reflections, diagrams, photos and ideas for business
improvement. You are to bring your visual diary to each class so you can record observations and reflect on
course concepts, readings and learning tools.
You must present your diary for a first review (checkpoint) in Week 6 in class and for final submission in week 13.
ASSESSMENT TASK 2 - Due: Week 13-15
Assessment 2: Industry Research Project (60%, Group)
Assessment Overview
This is a group assignment where you will undertake research on a business and present your findings to the
class.
You will choose work on one of the WIL businesses and research the customer experience. Using Lean and Design Thinking tools covered during the semester, your goal is to explore different ways the business can create an improved customer experience.
You will need to investigate and consider both the “face-to-face” and “on-line” experience of customers as they interact with the business.
TWO PARTS to this assessment:
Part A – Research Poster and report(25%) – week 13
You will create an infographic poster and 500 word report summarising where you drew your research from and your research findings and references.
Part B – Multimedia Presentation (35%) – week 14
You will deliver a 20 minute presentation showcasing your business research findings and your recommendations for improvement. The presentation will examine different customer journeys using walkthroughs, storyboards, blue prints and/or role plays and will include prototypes of improvement ideas. Arrange of media – photos, audio, video and animation – should be used to present your ideas. However, no PowerPoint or Prezi slideshows are to be used.
Assessment Matrix
Course Overview: Access Course Overview