Course Title: Establish and maintain strategic networks

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: POLI5044C

Course Title: Establish and maintain strategic networks

School: 650T Vocational Business Education

Campus: City Campus

Program: C6155 - Advanced Diploma of Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Doug Bell

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description


This unit describes the skills required to establish, expand and use strategic networks. It includes identifying features of required strategic networks, identifying or establishing network links with key stakeholders and building strategic relationships.

The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.


Those undertaking this unit would work independently seeking advice as required, performing complex tasks in a range of familiar and unfamiliar contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

PSPGEN067 Establish and maintain strategic networks


1. Identify features of required strategic networks

Performance Criteria:

1.1 Identify the strategic value and likely outcomes of participating in networks at an individual and organisational level.

1.2 Research and assess the benefits of existing networks.

1.3 Identify key stakeholders and their needs, expectations and roles.


2. Identify or establish network links with key stakeholders

Performance Criteria:

2.1 Identify existing network links between key stakeholders, and identify and initiate strategies to maintain or expand them.

2.2 Establish and use new network links between self and key internal and external stakeholders.

2.3 Develop and maintain strong working relationships among network members.


3. Build strategic relationships

Performance Criteria:

3.1 Establish effective communication channels to exchange strategic information for the mutual benefit of network members.

3.2 Interact and consult with key stakeholders to anticipate developments that may impact on the organisation and require a strategic approach to dealing with them.

3.3 Identify and address misunderstandings and conflict situations.

3.4 Seek and act upon opportunities to improve communication processes and achieve mutually beneficial outcomes.

Learning Outcomes

Students will develop the skills required to identify and develop strategic relationships within the business environment.

Details of Learning Activities

Students will negage in a range of learning activities, inlcuding but limited to class lectures, group workshops, personal research and possibly co-working  with international students.

Teaching Schedule



Week Commencing





July 3


Outline Unit


Extensions and appeals


Student support

Student responsibilities


Outline assessments


Present Networking.



Brief Assessment One A and B.

Deadline July30



July 10

Online networking.

Creating an on-line presence.

Online presence presentation by Jan Brueggemeier


Workshop: what makes a good online presentation?




July 17

Why export marketing?





July 24

Section One – Environment Analysis


A  PESTE Analysis


Political and Legal issues and their impact on trade


Economic Issues that affect international trade.



Assessment One Part A & B. Deadline Sunday July 30


Brief Assessment Two A & B

Deadline: Part A  August 20. Part B September 17.



July 31

Cultural issues that affect international trade.


Technological issues their impact on trade, including E commerce.



Environment issues that affect international trade.





Aug. 7

Risk assessment and risk management strategies in international trade.






Aug 14

Section 2 - Market Anaysis


Market Analysis


Category trends

Competition brands and trends




Assessment 2A deadline August 20


Brief Assessment 2B

Deadline Sep 17



Aug. 21


Consumer analysis – segmentation and needs.


Define Primary and Secondary target consumers.

Understand their needs and behavior.









Mid Semester Break




Sep 4


Pitstop and Workshop.








Market entry strategies– Product,

Workshop these strategies for Assessment Three


Range, specs, brand, Position, support




Assessment Two B

Deadline Sunday Sep. 17


Brief Assessment Three.

Deadline October 8





Sep 18

Market entry strategies DistributionPrice,






Market entry strategies-, Promotion.





Oct 2

Pitstop and Workshop Assessment Three

Deadline Assessment Three.




Oct 9

Present video deliverable




Oct 16

Resubmissions and student discussions.




Oct 23

Resubmissions and student discussions.



Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment


In order to achieve competency in this unit, you must provide:

Performance Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

  • applying legislation, regulations and policies relating to public sector environment
  • using communication methods with diverse strategic networks including consultation, liaison, negotiation, building influence and reputation, transparency
  • using formal and informal industry communication channels
  • resolving conflict in a strategic networking context


Knowledge Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

  • public sector legislation including WHS and environment, regulations, policies, procedures and guidelines relating to work in a public sector environment
  • local/national/international public sector structures/protocols
  • industry/professional communication channels and networks
  • principles of interpersonal, group and inter-agency communication
  • principles of conflict resolution in a strategic context


Assessment Conditions 

This unit contains no specific industry-mandated assessment conditions. Guidance on suggested and recommended conditions and methods can be found in the Implementation Guide.

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Co-delivered and assessed with MKTG7916C Evaluate International Marketing Opportunities.

One A - Individual Assessment. Create a personal online business profile. Deadline Week 4

One B  -Individual Assessment. Research international business networking opportunities. Deadline Week 4

Further information on assessments is available in your assessment guide and on the Blackboard shell

Assessment Matrix

Other Information

Co-delivered and assessed with MKTG7916C Evaluate International Marketing Opportunities.

Course Overview: Access Course Overview