Course Title: Establish and maintain strategic networks

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: POLI5044C

Course Title: Establish and maintain strategic networks

School: 650T Vocational Business Education

Campus: City Campus

Program: C6155 - Advanced Diploma of Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description


This unit describes the skills required to establish, expand and use strategic networks. It includes identifying features of required strategic networks, identifying or establishing network links with key stakeholders and building strategic relationships.

The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.


Those undertaking this unit would work independently seeking advice as required, performing complex tasks in a range of familiar and unfamiliar contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

PSPGEN067 Establish and maintain strategic networks


1. Identify features of required strategic networks

Performance Criteria:

1.1 Identify the strategic value and likely outcomes of participating in networks at an individual and organisational level.

1.2 Research and assess the benefits of existing networks.

1.3  Identify key stakeholders and their needs, expectations and roles.


2. Identify or establish network links with key stakeholders

Performance Criteria:

2.1 Identify existing network links between key stakeholders, and identify and initiate strategies to maintain or expand them.

2.2 Establish and use new network links between self and key internal and external stakeholders.

2.3  Develop and maintain strong working relationships among network members.


3. Build strategic relationships

Performance Criteria:

3.1 Establish effective communication channels to exchange strategic information for the mutual benefit of network members.

3.2 Interact and consult with key stakeholders to anticipate developments that may impact on the organisation and require a strategic approach to dealing with them.

3.3 Identify and address misunderstandings and conflict situations.

3.4  Seek and act upon opportunities to improve communication processes and achieve mutually beneficial outcomes.

Learning Outcomes

Students will develop the skills required to identify and develop strategic relationships within the business environment.

Details of Learning Activities

is course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

Teaching Schedule

This course is clustered (co-delivered and co-assessed) with MKTG7916C  Evaluate International marketing Opportunities.




Week Commencing





5th February


Outline Unit


Extensions and appeals


Student support

Student responsibilities


Outline assessments and client project


What is an international opportunity?”

Why is establishing networks particularly important to a successful international transition?


A look at important sources of international information.

Passport and Market line


Wrap up video





12th February

How will this work?

Structure, technical details, international communication etc.

Completing the assessments

In class debate…international dilemmas

Food for thought





19th February

Consumer analysis – segmentation and needs in a global arena


The international consumer.

Who are our clients target customers?





26th February

Not for profit international landscape…with guest speaker


A focus on Global communications and networks 


First contact intro videos due and uploaded to Google Drive: Sunday 4 March




5th March


Environment Analysis..the global environment


A  PESTEL Analysis


Political and Legal issues and their impact on trade


Economic Issues that affect international trade.

These impacts on the not for profit environment




12th March (labor day Monday public holiday)

The international environemnt - legal and political


Technological issues their impact on trade, including E commerce.






19th March

Assessment consolidation and group work

Client briefing


Research challenge. In class activity



8 a

26th March

Risk assessment and risk management strategies in international opportunities






Mid Semester Break and Easter March 29 – April 4


Assessment 1 - Part A (Team charter due) 11.59pm Sunday 1 April


8 b

 2nd April

Risk assessment and risk management strategies in international trade.





9th April

SM refresher week for an international focus


Assessment 2 and 3: List of questions for  the client to be submitted to your teacher by 11.59pm Wed 11 April.





16th April

Assessment consolidation




23rd April

Issues for international marketing communications


In class activity …research challenge

In class activity debate:


Assessment 2 -  11.59pm Sunday 29 April



30th April

Work on assessments in groups with consultation

Work through templates

Assessment 1 - Parts B & C -11.59pm Sunday 6 May



7th May

Mock client presentations - peer review of presentation

Assessment 3 - Mock Client Presentation in class, Wednesday 9th of May



14th May

Mock client presentations - peer review of presentation

Assessment 3 - Mock Client Presentation in class, Wednesday 16th of May



21st May

Client presentations in Vietnam

Assessment 3 - Client Presentation due, Monday 21st of May 

For students traveling to Vietnam:

  • Travel to Vietnam: Thursday 17th of May
  • Meet & Greet: Saturday 19th of May
  • Finalise projects: Sunday 20th of May
  • Client presentations: Monday 21st of May


28th May

Resubmissions if required

Learning Resources

Prescribed Texts


Other Resources

All resources will be available in CANVAS

Overview of Assessment


In order to achieve competency in this unit, you must provide:

Performance Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

  • applying legislation, regulations and policies relating to public sector environment
  • using communication methods with diverse strategic networks including consultation, liaison, negotiation, building influence and reputation, transparency
  • using formal and informal industry communication channels
  • resolving conflict in a strategic networking context


Knowledge Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

  • public sector legislation including WHS and environment, regulations, policies, procedures and guidelines relating to work in a public sector environment
  • local/national/international public sector structures/protocols
  • industry/professional communication channels and networks
  • principles of interpersonal, group and inter-agency communication
  • principles of conflict resolution in a strategic context


Assessment Conditions 

This unit contains no specific industry-mandated assessment conditions. Guidance on suggested and recommended conditions and methods can be found in the Implementation Guide.

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This cluster of courses forms the core learning for the Global WIL project. Students will work in multinational, multicultural teams and will be guided through the challenges of cross cultural communications, border and time zone differences.

All assessments will be completed in conjunction with students from the USA and Vietnam. The assessments will be prepared in response to a client brief. Students will present the findings to the client in written and verbal form.

Assessment 1 - Team Charter, Intercultural ePortfolio, Professional Reflections, Taped Meetings & Team Evaluations (Required by All Students)

  1. Team Charter (Group Assignment)

Your group is to prepare a team charter within the first 2 weeks of planning your project work.  This is a spreadsheet of the critical path/project timelines and allocation of project tasks between group members.

  • Please use the template provided



  • Saturday 31 March (US students) /1April (11.59pm – AU/Vietnam students)


*submission via your online learning management system.


  1. Professional Reflections (Individual Assignment) 

150- 300 words per reflection

You are to reflect on their experience of the Global WIL project and submit as part of Assessment 1. Please use the following as a guide to help you write your reflection pieces.

  1. How have you found your intercultural communication experience? (any difficulties, things that have helped you, first experiences, reflection of intercultural communication skills, the enablers and the blockers).
  2. What has inhibited/enabled your team work throughout the project? (e.g. technology, time zones, cross-cultural differences, skills, capabilities). This is a reflection of the collaboration process while working in a global/virtual team.
  3. Lastly, reflect on how you personally worked/contributed to the virtual team.
  4. How can this project help you with your future employment opportunities?


  1. Taped Meetings (Group Assignment)
    1. At least 2 taped Google Hangouts must be submitted for review. All team members must be present to earn credit. 

  2. Team Evaluations (Individual Assignment)
    1. You will be given a brief questionnaire to evaluate their peers and submit with their reflections.

DUE DATE (For B, C & D):

  • 1st Reflection, Taped Meeting & Team Evaluation Due: Saturday 14 (US students)/ Sunday 15 April (11.59pm – AU/ Vietnam students)
  • 2nd Reflection, Taped Meeting & Team Evaluation Due: Saturday 5 (US students)/ Sunday 6 May (11.59pm – AU/ Vietnam students)

*submission via your online learning management system.


Assessment 2 - Marketing and Communications Plan – minimum 4000 words (All Students will contribute to this plan per their area of study)

This will consist of the Title Page, background research and environment of the organisation, SWOT analysis, competitive analysis, target audience profiles, marketing objectives, communication objectives, marketing and communication strategy, media strategy (online, experiential, PR or print). Then summary of big idea, key messages and mock-ups of creative concepts (to use in Vietnam presentation), measuring campaign effectiveness methods, budget, strategy on launching business in the Australian and US markets, and Appendices.

  • Please use the template as a guide.

The big idea is generated from the research/background of the company.


  • Saturday April 28 (US student)/ Sunday 29 April (11.59pm – AU/ Vietnam students)

*submission via your online learning management system.

Assessment 3 - Presentation and pitch of campaign idea – (All Students will be part of Mock Presentations and those travelling to Vietnam will present on Monday, May 21 to client)

The study tour students will be given 2 x 3 hour sessions in Vietnam to finalise their group’s presentations to the client. Therefore the content of the presentations needs to be prepared before leaving for Vietnam. 

The presentations will consist of your team’s creative ideas from the Marcomms Plan and then put it into a presentation format using your preferred software (please note: there needs to be an electronic copy recorded of the presentation and uploaded to Blackboard for marking). You can also print/bring along any mock-up creative work to include in the presentation and give to the client.

  • Please use the template as a guide.

*Before the study tour, the student teams should have already planned what will go into presentation and created their ideas for a new campaign. The study tour students are just putting together/finalising the presentation of their team’s work.


  • Mock Presentations in US - May 2 & 9
  • Mock Presentations in Australia – Due Wednesday 9 & 16 May (in class)
  • Study tour students presentations at RMIT Campus Vietnam - Due Monday 21 May

*As we are working with industry, please be flexible if some of the dates/times change above. The presentations will depend on the availability of the client.




  • Introductory team videos 11.59pm Sun 4 March
  • Assessment due dates above
  • Live briefing session with client (Tuesday 20 March evening for US, Wednesday 21 March for Aus/Vietnam,) 1pm Aus, 9am Vietnam, 8pm US
  • Questions from students to send to the client by Wednesday 11 April
  • Pitch and presentation to client in Vietnam (Monday 21 May)
  • March 29-April 7 – AU Break (students not campus – Easter break)
  • March 12-16 – US Spring Break (students not on campus)







Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.   Submission Requirements   You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information


Late Submission Procedures    You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.   More Information:   Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.   More Information:   Resubmissions:   If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.     If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.   Grading & re-submissions   Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.   Adjustments to Assessment    In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:   Marking Guide (Competency):    You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.   You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.    Marking Guide (Grading)    After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:    Final Grades table:   CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment   Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview