BP141 - Bachelor of Business (Marketing) (Applied)

Go to Student Program Guide Search

RMIT program code: BP141
Plan name: Bachelor of Business (Marketing) (Applied)
Plan code: BP141P9
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063201C

Contact details and related links


2018 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 
AND  Year Four of Program
 

The Bachelor of Business (Marketing) (Applied) degree requires completion of 24 x 12 credit point units of study plus 96 credit points of Work Integrated Learning (WIL courses). 

The 24 courses are made up of the following:

  • 8 business common core courses;
  • 8 marketing major courses;
  • 2 compulsory specialist courses;
  • 2 business design project courses (capstone courses); and
  • 4 flexible courses made up of either a business minor, a minor from another discipline or four student electives.

 

Program Changes

The Bachelor of Business (Marketing) (Applied) has a new program structure effective Semester 1 2018. The Program Transition/Progression Map can also be viewed here. This will assist with keeping track of your progress throughout your studies. Please download the Program Transition/Progression Map, which is an easy-to-use Excel tool, from your Enrolment Program Structure (EPS) to ensure you have the most up-to-date version.

 

Minors and University Electives:

  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block. Please refer to the Majors & Minors for Bachelor of Business Programs Guide for a list of available minors.
  • Please note, you are not able to undertake a minor where the courses overlap with your business major.

Note: Not all courses are available every semester. Please ensure you refer to the Majors & Minors for Bachelor of Business Programs Guide when planning your enrolment.

  • The courses in the minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the University Electives web page.

 

Global Intensives, Student Exchange, and Cross-campus Study

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

 

*Top of page


Year One of Program

We recommend that you repeat any failed course(s) in the next available semester. 

 

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

 

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

 

Please note that ISYS2056 Business Computing 1 is changing course title.

  • In Semester 1 2018, it is called ISYS2056 Business Computing 1.
  • From Semester 2 2018 on, it is called ISYS2056 Business Information Systems.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Accounting in Organisations and Society12ACCT1046City Campus21812267
Business Statistics 112ECON1030City Campus20772056
Marketing Principles12MKTG1025City Campus20992076
Macroeconomics 112ECON1010City Campus20752053
Prices and Markets12YesECON1020City Campus20762055
Introduction to Management12BUSM4176City Campus11211121
Business Information Systems12ISYS2056City Campus22612220
Buyer Behaviour12YesMKTG1050City Campus21092089
 
AND

*Top of page


Year Two of Program

In year two you will complete the one remaining business common core course, five Marketing major courses and the two compulsory specialist courses.

We recommend that you repeat any failed course(s) in the next available semester.

 

Transition rules effective from Semester 1 2018 for continuing students

1) If you have completed MKTG1065 B2B Marketing and MKTG1061 Global Marketing, there is no impact on your program structure.

However, you may choose to take the following new courses in the Marketing Major as electives: MKTG1415 Digital Marketing and/or MKTG1080 Applied Brand Management.

 

2) If you have completed MKTG1065 B2B Marketing but have not completed MKTG1061 Global Marketing, instead of MKTG1061 Global Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing as an elective or as part of a Marketing minor.

 

3) If you have completed MKTG1061 Global Marketing but have not completed MKTG1065 B2B Marketing, instead of MKTG1065 B2B Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

4) If you have not completed MKTG1061 Global Marketing and have not completed MKTG1065 B2B Marketing, you must take both MKTG1415 Digital Marketing and MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing and/or MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Commercial Law12LAW2442City Campus11811206
Marketing Communication12YesMKTG1041City Campus21002077
Market Research12YesMKTG1045City Campus21032078
Service Quality12YesMKTG1053City Campus21102090
Digital Marketing12YesMKTG1415City Campus21372122
Advanced Marketing Concepts and Applications12YesMKTG1069City Campus21132094
Applied Brand Management12YesMKTG1080City Campus21152096
Business Ethics12YesMKTG1086City Campus21162097
 
AND

*Top of page


Year Three of Program

Please note the Co-operative Learning year MUST be completed in the third year of the program before you continue on to the final year.

If you have made every effort to secure a work placement position but are unsuccessful you MUST consult the Work Integrated Learning Team via email at bus.wil@rmit.edu.au.

 

You MUST enrol in the following Work Integrated Learning courses for your Co-operative Learning year.

First semester of Co-op Learning:

  • Work Integrated Learning 1 (WIL 1) - MKTG1242
  • Work Experience in Industry 1 (WEI 1) - MKTG1244

Second semester of Co-op Learning:

  • Work Integrated Learning 2 (WIL 2) - MKTG1243
  • Work Experience in Industry 2 (WEI 2) - MKTG1245

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing - Work Experience in Industry 136YesMKTG1244City Campus20502024
Marketing - Work Integrated Learning 112YesMKTG1242City Campus21332113
Marketing - Work Experience in Industry 236YesMKTG1245City Campus20522026
Marketing - Work Integrated Learning 212YesMKTG1243City Campus21342115
 
AND

*Top of page


Year Four of Program

In year four you will complete the two remaining Marketing major courses, the two business design project courses (capstone courses) and your four flexible courses made up of either a business minor, a minor from another discipline or four student electives.

 

It is highly recommended that you undertake MKTG1071 Strategic Marketing in your final semester.

Please note you are unable to complete BUSM4377 Marketing Business Design Project 1 and BUSM4378 Marketing Business Design Project 2 in the same semester.

We also recommend that you repeat any failed course(s) in the next available semester.

 

Minors and University Electives:

  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block. Please refer to the Majors & Minors for Bachelor of Business Programs Guide for a list of available minors.
  • Please note, you are not able to undertake a minor where the courses overlap with your business major.

Note: Not all courses are available every semester. Please ensure you refer to the Majors & Minors for Bachelor of Business Programs Guide when planning your enrolment.

  • The courses in the minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the University Electives web page.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation and Management12YesMKTG1092City Campus21192099
Marketing Business Design Project 112YesBUSM4377City Campus20712050
Strategic Marketing12YesMKTG1071City Campus21142095
Marketing Business Design Project 212YesBUSM4378City Campus20732052
AND
{

Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor:

Business Discipline Minors
Other Discipline Minor
OR

Select and Complete Four (4) Courses from:

University Elective
}
 

*Top of page



Contact details and related links

Program structure enquiries

Contact Details

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

 

Credit and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have other previous learning or experience, you can apply for credit to count toward your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

*Top of page