BP141 - Bachelor of Business (Marketing) (Applied)

Go to Student Program Guide Search

RMIT program code: BP141
Plan name: Bachelor of Business (Marketing) (Applied)
Plan code: BP141P9
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063201C

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 
AND  Year Four of Program
 

The Bachelor of Business (Marketing) (Applied) degree requires completion of 24 x 12 credit point units of study plus 96 credit points of Work Integrated Learning (WIL courses). 

The 24 courses are made up of the following:

  • 8 business common core courses;
  • 8 marketing major courses;
  • 2 compulsory specialist courses;
  • 2 business design project courses (capstone courses); and
  • 4 flexible courses made up of either a business minor, a minor from another discipline or four student electives.

 

You must ensure that you satisfy the academic requirements of your program. 

 

Minors and University Electives:

  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block. Please refer to the Minors for 4 Year Bachelor of Business Programs guide for a list of available minors.
  • Please note, you are not able to undertake a minor where the courses overlap with your business major.

Note: Not all courses are available every semester. Please ensure you refer to the Minors for 4 Year Bachelor of Business Programs guide when planning your enrolment.

  • The courses in the minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the University Electives web page.

 

Global Intensives, Student Exchange, and Cross-campus Study

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

 

Prerequisites

  • Make sure you note the prerequisite relationships between courses to enable you to advance through your program.
  • Students should ensure they have successfully completed all prerequisites for courses they are enrolling into.
  • Refer to the Course Guide for information on what the prerequisite courses are for a particular course. 
  • An enforced requisite is a prerequisite course which you must have successfully completed, or a corequisite course in which you must be concurrently enrolled.

Refer to the Course Requisite site for more information.

 

Program Progession Map

  • To assist you with keeping track of your program progression throughout your studies, please download the Program Progression Map which is a dynamic and easy to use excel tool. Please always download the Program Progression Map from your Enrolment Program Structure (EPS) to ensure you have the most up-to-date version. Please 'enable content' if prompted by excel. 

 

Should you need assistance with this tool or have any questions about your enrolment and the requirements of your program, please contact Business Central.

*Top of page


Year One of Program

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

For commencing students in Semester 1 2016, it is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

It is highly recommended that you repeat any failed course(s) in the next available semester. 

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Accounting in Organisations and Society12ACCT1046City Campus18421781
Business Statistics 112ECON1030City Campus21822132
Marketing Principles12MKTG1025City Campus22492204
Macroeconomics 112ECON1010City Campus21802130
Prices and Markets12YesECON1020City Campus21812131
Introduction to Management12BUSM4176City Campus23742331
Business Computing 112ISYS2056City Campus19711914
Buyer Behaviour12YesMKTG1050City Campus22882241
 
AND

*Top of page


Year Two of Program

  • In year two you will complete the one remaining business common core course, five Marketing major courses and the two compulsory specialist courses.
  • Please note if you have completed or are currently enrolled in MKTG1041 Marketing Communication, please do not enrol in MKTG1208 Introduction to Advertising as an elective option as the courses have a high degree of overlap. We instead recommend that if you are interested in this area/discipline that you select courses that have been listed under the Media and Communication Minor or the Advertising Minor or refer to the student elective website.
  • Make sure you follow the courses in the prescribed sequence and note the prerequisite relationships between courses to enable you to advance through your program.
  • It is highly recommended that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Commercial Law12LAW2442City Campus24812395
Marketing Communication12YesMKTG1041City Campus22502205
Market Research12YesMKTG1045City Campus22512206
Service Quality12YesMKTG1053City Campus22892244
Global Marketing12YesMKTG1061City Campus22922245
Advanced Marketing Concepts and Applications12YesMKTG1069City Campus22942247
B2B Marketing12YesMKTG1065City Campus22932246
Business Ethics12YesMKTG1086City Campus22962249
 
AND

*Top of page


Year Three of Program

You MUST enrol in the following Work integrated Learning courses for your Co-op year.

First semester of Co-op Learning:

  • Work Integrated Learning 1 (WIL 1) - MKTG1242
  • Work Experience Industry 1 (WEI 1) - MKTG1244

Second semester of Co-op Learning:

  • Work Integrated Learning 2 (WIL 2) - MKTG1243
  • Work Experience Industry 2 (WEI 2) - MKTG1245

If you have made every effort to secure a work placement position but are unsuccessful you MUST consult the Work Integrated Learning Team via email at bus.wil@rmit.edu.au.

Please note the Co-operative Learning year MUST be completed in the third year of the program before you continue on to the final year.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing - Work Experience in Industry 136YesMKTG1244City Campus23392297
Marketing - Work Integrated Learning 112YesMKTG1242City Campus23062260
Marketing - Work Experience in Industry 236YesMKTG1245City Campus23402298
Marketing - Work Integrated Learning 212YesMKTG1243City Campus23072261
 
AND

*Top of page


Year Four of Program

  • In year four you will complete the two remaining Marketing major courses, the two business design project courses (capstone courses) and your four flexible courses made up of either a business minor, a minor from another discipline or four student electives.
  • Make sure you note the prerequisite relationships between courses to enable you to advance through your program.
  • It is highly recommended that you undertake MKTG1071 Strategic Marketing in your final semester.
  • Please note you are unable to complete BUSM4377 Marketing Business Design Project 1 and BUSM4378 Marketing Business Design Project 2 in the same semester. 
  • It is highly recommended that you repeat any failed course(s) in the next available semester.

Minors and University Electives:

  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block. Please refer to the Minors for 4 Year Bachelor of Business Programs guide for a list of available minors.
  • Please note, you are not able to undertake a minor where the courses overlap with your business major.

Note: Not all courses are available every semester. Please ensure you refer to the Minors for 4 Year Bachelor of Business Programs guide when planning your enrolment.

  • The courses in the minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the University Electives web page.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation and Management12YesMKTG1092City Campus22972251
Marketing Business Design Project 112YesBUSM4377City Campus21782128
Strategic Marketing12YesMKTG1071City Campus22952248
Marketing Business Design Project 212YesBUSM4378City Campus21792129
AND
{

Select and Complete Four (4) Courses from:

Any Business or other Minor
OR

Select and Complete Four (4) Courses from:

University Elective
}
 

*Top of page



Contact details and related links

Program structure enquiries

 

Contact Details

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

Credit Transfer and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program commencing in 2017, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have completed previous studies you may be eligible. for credit toward the program you are about to commence. Please read the information provided on the Credit transfer and recognition of prior learning web page.

 

 

 

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

*Top of page