BP141 - Bachelor of Business (Marketing) (Applied)

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RMIT program code: BP141
Plan name: Bachelor of Business (Marketing) (Applied)
Plan code: BP141P9
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063201C

Contact details and related links


2019 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 
AND  Year Four of Program
 

 

The Bachelor of Business (Marketing) (Applied) degree requires completion of 24 x 12 credit point units of study plus 96 credit points of Work Integrated Learning (WIL courses). 

The 24 courses are made up of the following:

  • 8 business common core courses;
  • 8 marketing major courses;
  • 2 compulsory specialist courses;
  • 2 business design project courses (capstone courses); and
  • 4 flexible courses made up of either a business minor, a minor from another discipline or four university electives.

 

Capstone Courses

Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should generally be taken in your final year/semester of study.  Applications for credit transfer or recognition of prior learning will not be accepted for these courses.

The capstone courses for this program are:

  • MKTG1071 Strategic Marketing
  • BUSM4377 Marketing Business Design Project 1
  • BUSM4378 Marketing Business Design Project 2

Please note, due to enforced requisites, BUSM4377 Marketing Business Design Project 1 and  BUSM4378 Marketing Business Design Project 2 cannot be completed in the same semester.

See below for further information regarding enforced requisite requirements. 

 

Course Requisite Information 

The course MKTG1071 Strategic Marketing has enforced requisites which are listed below. The following four courses must be completed prior to enrolling into Strategic Marketing:

  • MKTG1050 Buyer Behaviour 
  • MKTG1041 Marketing Communication
  • MKTG1045 Market Research
  • MKTG1053 Service Quality

Note: It is highly recommended that you undertake MKTG1071 Strategic Marketing in your final semester.

The course BUSM4377 Marketing Business Design Project 1 has enforced requisites which are listed below. The following four courses must be completed prior to enrolling into BUSM4377:

  • MKTG1242 Marketing - Work Integrated Learning (WIL) 1
  • MKTG1243 Marketing - Work Integrated Learning (WIL) 2
  • MKTG1244 Marketing - Work Experience in Industry (WEI) 1
  • MKTG1245 Marketing - Work Experience in Industry (WEI) 2

In addition, the course BUSM4378 Marketing Business Design Project 2 has an enforced requisite. The following course must be completed prior to enrolling into BUSM4378:

  • BUSM4377 Marketing Business Design Project 1

 

Accreditation Information

For further information regarding external accreditation and industry links related to this program, please click here

 

For a list of the required courses you must complete in order to fulfill the accreditation requirements for the Professional Body related to your program, please click here.

 

Global Intensives, Student Exchange, and Cross-campus Study

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

 

If you commenced your program prior to Semester 1 2018 and have maintained an active enrolment, please see transition rules below:

 

The Program Transition/Progression Map can also be viewed here. This will assist with keeping track of your progress throughout your studies. Please download the Program Transition/Progression Map, which is an easy-to-use Excel tool, from your Enrolment Program Structure (EPS) to ensure you have the most up-to-date version.

 

1) If you have completed MKTG1065 B2B Marketing and MKTG1061 Global Marketing, there is no impact on your program structure.

However, you may choose to take the following new courses in the Marketing Major as electives: MKTG1415 Digital Marketing and/or MKTG1080 Applied Brand Management.

 

2) If you have completed MKTG1065 B2B Marketing but have not completed MKTG1061 Global Marketing, instead of MKTG1061 Global Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing as an elective or as part of a Marketing minor.

 

3) If you have completed MKTG1061 Global Marketing but have not completed MKTG1065 B2B Marketing, instead of MKTG1065 B2B Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

4) If you have not completed MKTG1061 Global Marketing and have not completed MKTG1065 B2B Marketing, you must take both MKTG1415 Digital Marketing and MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing and/or MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

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Year One of Program

We recommend that you repeat any failed course(s) in the next available semester. 

 

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

 

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Accounting in Organisations and Society12YesACCT1046City Campus17701689
Business Statistics 112ECON1030City Campus18241748
Marketing Principles12MKTG1025City Campus18461765
Macroeconomics 112ECON1010City Campus18211744
Prices and Markets12YesECON1020City Campus18231746
Introduction to Management12BUSM4176City Campus20231984
Business Information Systems12ISYS2056City Campus18161928
Buyer Behaviour12YesMKTG1050City Campus18561770
 
AND

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Year Two of Program

In year two you will complete the one remaining business common core course, five Marketing major courses and the two compulsory specialist courses.

We recommend that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Commercial Law12LAW2442City Campus19081819
Marketing Communication12YesMKTG1041City Campus18491766
Market Research12YesMKTG1045City Campus18521767
Service Quality12YesMKTG1053City Campus18581771
Digital Marketing12YesMKTG1415City Campus18991817
Advanced Marketing Concepts and Applications12YesMKTG1069City Campus19421856
Applied Brand Management12YesMKTG1080City Campus18651775
Business Ethics12YesMKTG1086City Campus18671776
 
AND

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Year Three of Program

Please note the Work Integrated Learning year MUST be completed in the third year of the program before you continue on to the final year. 

If you have made every effort to secure a work placement position but are unsuccessful you MUST consult the Work Integrated Learning Team via email at bus.wil@rmit.edu.au.

 

You MUST enrol in the following courses for your Work Integrated Learning year.

First semester of Co-op Learning:

  • Work Integrated Learning 1 (WIL 1) - MKTG1242
  • Work Experience in Industry 1 (WEI 1) - MKTG1244

Second semester of Co-op Learning:

  • Work Integrated Learning 2 (WIL 2) - MKTG1243
  • Work Experience in Industry 2 (WEI 2) - MKTG1245

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing - Work Experience in Industry 136YesMKTG1244City Campus20451935
Marketing - Work Integrated Learning 112YesMKTG1242City Campus19451861
Marketing - Work Experience in Industry 236YesMKTG1245City Campus20461937
Marketing - Work Integrated Learning 212YesMKTG1243City Campus19461864
 
AND

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Year Four of Program

In year four you will complete the two remaining Marketing major courses, the two business design project courses (capstone courses) and your four flexible courses made up of either a business minor, a minor from another discipline or four university electives.

 

Due to enforced requisites, you are unable to complete BUSM4377 Marketing Business Design Project 1 and BUSM4378 Marketing Business Design Project 2 in the same semester.

 

We also recommend that you repeat any failed course(s) in the next available semester.

 

Minors and University Electives:

  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block. Please refer to the Majors & Minors for Bachelor of Business Programs Guide for a list of available minors. Note: Not all courses are available every semester. 
  • Please note, you are not able to undertake a minor where the courses overlap with your business major.
  • The courses in the minor are listed in the order of preferred sequence.
  • Information about University Elective courses at RMIT is available on the University Electives web page.
  • The College of Business also offers an Undergraduate Business Internship elective.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation and Management12YesMKTG1092City Campus18721785
Marketing Business Design Project 112YesBUSM4377City Campus19351841
Strategic Marketing12YesMKTG1071City Campus18631774
Marketing Business Design Project 212YesBUSM4378City Campus19361842
AND
{

Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor:

Business Discipline Minors
Other Discipline Minor
OR

Select and Complete Four (4) Courses from:

University Elective
}
 

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Contact details and related links

Program structure enquiries

Contact Details

Business Connect via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Connect, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. 

 

Overloading 

You will only be permitted to overload by a maximum of 12 credit points in the final semester of your program.

 

Credit and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have other previous learning or experience, you can apply for credit or recognition of prior learning to count towards your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

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