BP252 - Bachelor of Business (Marketing)

Go to Student Program Guide Search

RMIT program code: BP252
Plan name: Bachelor of Business (Marketing)
Plan code: BP252
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063200D

Contact details and related links


2019 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 

 

The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit point units of study, which includes 8 business common core courses, 8 Marketing major courses and 8 flexible courses.

8 flexible courses allow you to undertake one of the following three options:

Option A: Complete a second major in a business discipline comprising 8 courses (or 96 credit points). The second major will be identified on your transcript of results.

OR

Option B: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and a second minor comprising 4 courses (or 48 credit points) from a business or another discipline.

OR

Option C: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and four(4) university electives. University Elective courses can be from any discipline area within RMIT University.

If you choose Option B or Option C you MUST complete a full Business minor. You must ensure that you satisfy the academic requirements of your program.

 

Capstone Course

Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should generally be taken in your final year/semester of study.  Applications for credit transfer or recognition of prior learning will not be accepted for these courses.

The capstone course for this program is MKTG1071 Strategic Marketing. 

 

Coure Requisite Information 

The capstone course MKTG1071 Strategic Marketing has enforced requisites which are listed below. The following four courses must be completed prior to enrolling into Strategic Marketing:

  • MKTG1050 Buyer Behaviour
  • MKTG1041 Marketing Communication 
  • MKTG1045 Market Research
  • MKTG1053 Service Quality

 

Accreditation Information 

For information regarding external accreditation and industry links related to this program, please click here

 

For a list of the required courses you must complete in order to fulfill the accreditation requirements for the Professional Body related to your program, please click here.

 

Global Intensives, Student Exchange and Cross-campus Study 

As part of your flexible option, you may consider undertaking one of the below to enrich your student experience:

 

If you commenced your program prior to Semester 1 2018 and have maintained an active enrolment, please see transition rules below:

 

The Program Transition/Progression Map can be viewed here. This will assist you with keeping track of your progress throughout your studies. Please download the Program Transition/Progression Map, which is an easy-to-use Excel tool, from your Enrolment Program Structure (EPS) to ensure you have the most up-to-date version.

 

1) If you have completed MKTG1065 B2B Marketing and MKTG1061 Global Marketing, there is no impact on your program structure.

However, you may choose to take the following new courses in the Marketing Major as electives: MKTG1415 Digital Marketing and/or MKTG1080 Applied Brand Management.

 

2) If you have completed MKTG1065 B2B Marketing but have not completed MKTG1061 Global Marketing, instead of MKTG1061 Global Marketing, you must take either  MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing as an elective or as part of a Marketing minor.

 

3) If you have completed MKTG1061 Global Marketing but have not completed MKTG1065 B2B Marketing, instead of MKTG1065 B2B Marketing, you must take either MKTG1415 Digital Marketing or MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

4) If you have not completed MKTG1061 Global Marketing and have not completed MKTG1065 B2B Marketing, you must take both MKTG1415 Digital Marketing and MKTG1080 Applied Brand Management.

However, you may choose to take MKTG1061 Global Marketing and/or MKTG1065 B2B Marketing as an elective or as part of a Marketing minor.

 

*Top of page


Year One of Program

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

It is highly recommended that you undertake MKTG1025 Marketing Principles in your first semester and MKTG1050 Buyer Behaviour in your second semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Statistics 112ECON1030City Campus18241748
Prices and Markets12YesECON1020City Campus18231746
Introduction to Management12BUSM4176City Campus20231984
Marketing Principles12MKTG1025City Campus18461765
Accounting in Organisations and Society12YesACCT1046City Campus17701689
Macroeconomics 112ECON1010City Campus18211744
Business Information Systems12ISYS2056City Campus18161928
Buyer Behaviour12YesMKTG1050City Campus18561770
 
AND

*Top of page


Year Two of Program

It is highly recommended that you repeat any failed course(s) in the next available semester.

 

Majors, Minors and University Electives:

 

Please note: there are limited places available to College of Business students in the Media and Communication Minor courses. 

 

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Communication12YesMKTG1041City Campus18491766
Market Research12YesMKTG1045City Campus18521767
Commercial Law12LAW2442City Campus19081819
Service Quality12YesMKTG1053City Campus18581771
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 
AND

*Top of page


Year Three of Program

It is highly recommended that you take the capstone course, MKTG1071 Strategic Marketing in your final semester.

We also recommend that you repeat any failed course(s) in the next available semester.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Applied Brand Management12YesMKTG1080City Campus18651775
Digital Marketing12YesMKTG1415City Campus18991817
Product Innovation and Management12YesMKTG1092City Campus18721785
Strategic Marketing12YesMKTG1071City Campus18631774
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 

*Top of page



Contact details and related links

Program structure enquiries

Contact Details

Business Connect via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Connect, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points.

 

Overloading 

You will only be permitted to overload by a maximum of 12 credit points in the final semester of your program. 

 

Credit and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have other previous learning or experience, you can apply for credit or recognition of prior learning to count towards your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

*Top of page