BP252 - Bachelor of Business (Marketing)

Go to Student Program Guide Search

RMIT program code: BP252
Plan name: Bachelor of Business (Marketing)
Plan code: BP252
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 063200D

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 

 

The Bachelor of Business (Marketing) degree requires completion of 24 x 12 credit point units of study, which includes 8 business common core courses, 8 Marketing major courses and 8 flexible course.

8 flexible courses allow you to undertake one of the following three options:

Option A: Complete a second major in a business discipline comprising 8 courses (or 96 credit points). The second major will be identified on your transcript of results.

OR

Option B: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and a second minor comprising 4 courses (or 48 credit points) from a business or another discipline.

OR

Option C: Complete a minor in a business discipline comprising 4 courses (or 48 credit points), and four(4) general electives. General Elective courses can be from any discipline area within RMIT University.

If you choose Option B or Option C you MUST complete a full Business minor. You must ensure that you satisfy the academic requirements of your program.

Majors, Minors and University Electives:

A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors 3 Year Bachelor of Business Programs guide.

Information about Student Elective courses at RMIT is available on the Student Electives web page. You may also consider undertaking one of the following options to enrich your student experience:

Global intensives (study tour)

Student exchange

Cross-campus study in Vietnam

*Top of page


Year One of Program

You will study seven of your business common core courses and one of your Marketing major courses in the first year.

It is highly recommended that you repeat any failed course(s) in the next available semester.

Complete the following Eight (8) Core Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Statistics 112ECON1030City Campus21822132
Prices and Markets12YesECON1020City Campus21812131
Introduction to Management12BUSM4176City Campus23742331
Marketing Principles12MKTG1025City Campus22492204
Accounting in Organisations and Society12ACCT1046City Campus18421781
Macroeconomics 112ECON1010City Campus21802130
Business Computing 112ISYS2056City Campus19711914
Buyer Behaviour12YesMKTG1050City Campus22882241
 
AND

*Top of page


Year Two of Program

It is highly recommended that you repeat any failed course(s) in the next available semester.

Majors, Minors and University Electives:

A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors 3 Year Bachelor of Business Programs guide.

Information about Student Elective courses at RMIT is available on the Student Electives web page. You may also consider undertaking one of the following options to enrich your student experience:  

Global intensives (study tour)

Student exchange

Cross-campus study in Vietnam

Complete the following Four (4) Core Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Communication12YesMKTG1041City Campus22502205
Market Research12YesMKTG1045City Campus22512206
Commercial Law12LAW2442City Campus24812395
Service Quality12YesMKTG1053City Campus22892244
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 
AND

*Top of page


Year Three of Program

Make sure you note the prerequisite relationships between courses to enable you to advance through your program.

It is highly recommended that you repeat any failed course(s) in the next available semester.

It is highly recommended that you take MKTG1071 Strategic Marketing in your final semester.

Majors, Minors and Student Electives:

  • A list of disciplines and prescribed courses for each available second major and minor can be found on the Majors & Minors 3 Year Bachelor of Business Programs guide.
  • A minor consists of four (4) courses (or 48 credit points) within one specialisation block.
  • Please note, you are not able to undertake a major or minor where the courses overlap with your business major. Refer to the list below for the majors and minors which are NOT available within your program:

Note: Not all courses are available every semester. Please ensure you refer to the Majors & Minors 3 Year Bachelor of Business Programs guide when planning your enrolment.

  • The courses in the major/minor are listed in the order of preferred sequence.
  • Information about Student Elective courses at RMIT is available on the Student Electives web page.

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

B2B Marketing12YesMKTG1065City Campus22932246
Global Marketing12YesMKTG1061City Campus22922245
Product Innovation and Management12YesMKTG1092City Campus22972251
Strategic Marketing12YesMKTG1071City Campus22952248
AND

Complete Two (2) Courses from a Business Discipline minor.

Business Discipline Minors
AND
{

Option 1: Complete Two (2) Courses from a Business Discipline or Other Discipline minor.

Business Discipline Minors
Other Discipline Minors
OR

Option 2: Select Two (2) courses from any:

University Elective
}
 

*Top of page



Contact details and related links

Program structure enquiries

Contact Details

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

Credit Transfer and Pathways

If you have completed an RMIT College of Business Vocational Education program and you are continuing your studies into an RMIT College of Business Higher Education program commencing in 2017, you will be eligible to receive advanced standing for approved courses. Please refer to the College of Business Advanced Standing webpage for more information.

If you have completed previous studies you may be eligible. for credit toward the program you are about to commence. Please read the information provided on the Credit transfer and recognition of prior learning web page.

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

*Top of page