C4384 - Certificate IV in Marketing and Communication

Go to Student Program Guide Search

RMIT program code: C4384
Plan name: Certificate IV in Marketing and Communication
Plan code: C4384
National Program Code: BSB42415
Campus: City Campus
Full-Time Duration: One (1) semester
Minimum Nominal Hours: 570

Contact details and related links


2020 Enrolment Program Structure

This qualification requires the completion of the following:

  C4384 Courses
 

Completion of twelve (12) courses over one semester.

 

Group Allocation/Class Section codes:  You will be allocated to a Group prior to your enrolment, which you should see in Enrolment Online. Your Group may also be referred to as a Class Section Code.

If you cannot see a Group/Class Section Code, or you can see all courses for all group codes, please contact Business Connect.

 

Changes to groups require approval, please contact Business Connect.

 

Co-delivered or clustered courses:  Please be aware that some courses are taught together in the one class; these are called clustered or co-delivered courses.   

Not all co-delivered courses may appear on your Timetable. For more information on co-delivered courses and understanding your timetable, click here.

Please note:  All the courses you need to be enrolled in should be pre-ticked based on your group allocation - please ensure you enrol into every pre-ticked course so you receive a final grade.  

 

Variations to standard enrolment

The program structure in this guide is based on standard Full-time enrolment and progression.

Your personal enrolment requirements may differ from the standard enrolment as a result of:

  • credit transfers
  • recognition of prior learning (RPL)
  • part-time study
  • or the need to repeat a course

For individual advice on course selection, please contact your Program Manager.

 

For further information on your program structure, you can view your program guide.

 

For further information please contact Business Connect or log an Online Enquiry

*Top of page


C4384 Courses

Completion of twelve (12) courses over one semester.

 

Group Allocation/Section codes:  You will be allocated to a Group prior to your enrolment.

All the courses you need to be enrolled in should pre-ticked based on your group allocation -  please ensure you enrol into every course listed so you receive a final grade.

 

If you cannot see a Group Code, or you can see all courses for all group codes, please contact Business Connect or log an Online Enquiry.

 

Note: Unit = Course

C4384 Core Units - Select ALL Five (5) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Make a presentation (BSBCMM401)30COMM5966CCity Campus2188 (MC4A)
2189 (MC4B)
2190 (MC4C)
2191 (MC4D)
2192 (MC4E)
2193 (MC4F)
1993 (MC4M)
1994 (MC4Y)
Articulate, present and debate ideas (BSBCRT401)40COMM7333CCity Campus2218 (MC4A)
2219 (MC4B)
2220 (MC4C)
2221 (MC4D)
2222 (MC4E)
2223 (MC4F)
2003 (MC4M)
2004 (MC4Y)
Apply digital solutions to work processes (BSBMGT407)50BUSM7999CCity Campus2170 (MC4A)
2171 (MC4B)
2172 (MC4C)
2173 (MC4D)
2174 (MC4E)
2175 (MC4F)
1987 (MC4M)
1988 (MC4Y)
Apply marketing communication across a convergent industry (BSBMKG417)70COMM7334CCity Campus2158 (MC4A)
2159 (MC4B)
2160 (MC4C)
2161 (MC4D)
2162 (MC4E)
2163 (MC4F)
1983 (MC4M)
1984 (MC4Y)
Develop and apply knowledge of marketing communication industry (BSBMKG418)40COMM7335CCity Campus2176 (MC4A)
2177 (MC4B)
2178 (MC4C)
2179 (MC4D)
2180 (MC4E)
2181 (MC4F)
1989 (MC4M)
1990 (MC4Y)
AND

C4384 Elective Units - Select Six (6) Courses. NB: Courses 051175-BSBADV402, 051176-BSBADV403, 051177-BSBADV404, 051128-BSBMKG408, 051129-BSBADV405 & 051054-BSBFIM501 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Review advertising media options (BSBADV408)40MKTG7977CCity Campus2206 (MC4A)
2207 (MC4B)
2208 (MC4C)
2209 (MC4D)
2210 (MC4E)
2211 (MC4F)
1999 (MC4M)
2000 (MC4Y)
Buy and monitor media (BSBADV406)40MKTG7939CCity Campus2212 (MC4A)
2213 (MC4B)
2214 (MC4C)
2215 (MC4D)
2216 (MC4E)
2217 (MC4F)
2001 (MC4M)
2002 (MC4Y)
Profile the market (BSBMKG401)50MKTG7937CCity Campus2194 (MC4A)
2195 (MC4B)
2196 (MC4C)
2197 (MC4D)
2198 (MC4E)
2199 (MC4F)
1995 (MC4M)
1996 (MC4Y)
Promote products and services (BSBMKG413)40MKTG7974CCity Campus2164 (MC4A)
2165 (MC4B)
2166 (MC4C)
2167 (MC4D)
2168 (MC4E)
2169 (MC4F)
1985 (MC4M)
1986 (MC4Y)
Analyse consumer behaviour (BSBMKG419)60MKTG7976CCity Campus2200 (MC4A)
2201 (MC4B)
2202 (MC4C)
2203 (MC4D)
2204 (MC4E)
2205 (MC4F)
2736 (DB5A)
2737 (DB5B)
2738 (DB5C)
2739 (DB5D)
2740 (DB5E)
2741 (DB5F)
2742 (DB5G)
2743 (DB5H)
4209 (DB5J)
4210 (DB5K)
1997 (MC4M)
1998 (MC4Y)
2361 (DB5M)
2362 (DB5Y)
2363 (DB5Z)
Write complex documents (BSBWRT401)50OFFC5310CCity Campus2224 (MC4A)
2225 (MC4B)
2226 (MC4C)
2227 (MC4D)
2228 (MC4E)
2229 (MC4F)
2005 (MC4M)
2006 (MC4Y)
Manage budgets and financial plans (BSBFIM501)70ACCT5367CCity Campus2426 (LM5A)
2453 (LM5B)
AND

C4384 Other Elective Units - Select One (1) Course. NB: Courses 051181-BSBMKG412, 051182-BSBMKG414, 051183-BSBCRT403, 051830-CUADIG304, 051130-BSBEBU401 & 051132-BSBREL402 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Establish and adjust the marketing mix (BSBMKG502)60MKTG7886CCity Campus1443 (DB5A)
1444 (DB5B)
1445 (DB5C)
1446 (DB5D)
1447 (DB5E)
1448 (DB5F)
1449 (DB5G)
1450 (DB5H)
2182 (MC4A)
2183 (MC4B)
2184 (MC4C)
2185 (MC4D)
2186 (MC4E)
2187 (MC4F)
2874 (LM5A)
2905 (LM5B)
4207 (DB5J)
4208 (DB5K)
1991 (MC4M)
1992 (MC4Y)
2358 (DB5M)
2359 (DB5Y)
2360 (DB5Z)
2430 (LM5M)
 

*Top of page



Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0417 764 183 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

*Top of page