C4384 - Certificate IV in Marketing and Communication

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RMIT program code: C4384
Plan name: Certificate IV in Marketing and Communication
Plan code: C4384
National Program Code: BSB42415
Campus: City Campus
Full-Time Duration: One (1) semester
Minimum Nominal Hours: 570

Contact details and related links


2018 Enrolment Program Structure

This qualification requires the completion of the following:

  C4384 Courses
 

Completion of twelve (12) courses over one semester.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT FOR COMMENCING STUDENTS: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

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C4384 Courses

Please be aware that some courses are taught together in the one class. Ensure that you enrol into every course listed so as to receive a final grade.

For any assistance please contact Business Central via RMIT Connect.

C4384 Core Units - Select ALL Five (5) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Make a presentation (BSBCMM401)30COMM5966CCity Campus3470 (MC4A)
3471 (MC4B)
3473 (MC4C)
3476 (MC4D)
3477 (MC4E)
3478 (MC4F)
2722 (MC4M)
2723 (MC4Y)
Articulate, present and debate ideas (BSBCRT401)40COMM7333CCity Campus3511 (MC4A)
3512 (MC4B)
3513 (MC4C)
3514 (MC4D)
3515 (MC4E)
3516 (MC4F)
2732 (MC4M)
2733 (MC4Y)
Apply digital solutions to work processes (BSBMGT407)50BUSM7999CCity Campus3444 (MC4A)
3445 (MC4B)
3446 (MC4C)
3447 (MC4D)
3448 (MC4E)
3449 (MC4F)
2716 (MC4M)
2717 (MC4Y)
Apply marketing communication across a convergent industry (BSBMKG417)70COMM7334CCity Campus3428 (MC4A)
3429 (MC4B)
3430 (MC4C)
3431 (MC4D)
3432 (MC4E)
3433 (MC4F)
2712 (MC4M)
2713 (MC4Y)
Develop and apply knowledge of marketing communication industry (BSBMKG418)40COMM7335CCity Campus3450 (MC4A)
3451 (MC4B)
3452 (MC4C)
3453 (MC4D)
3454 (MC4E)
3455 (MC4F)
2718 (MC4M)
2719 (MC4Y)
AND

C4384 Elective Units - Select Six (6) Courses. NB: Courses 051175-BSBADV402, 051176-BSBADV403, 051177-BSBADV404, 051128-BSBMKG408, 051129-BSBADV405 & 051054-BSBFIM501 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Review advertising media options (BSBADV408)40MKTG7977CCity Campus3499 (MC4A)
3500 (MC4B)
3501 (MC4C)
3502 (MC4D)
3503 (MC4E)
3504 (MC4F)
2728 (MC4M)
2729 (MC4Y)
Buy and monitor media (BSBADV406)40MKTG7939CCity Campus3505 (MC4A)
3506 (MC4B)
3507 (MC4C)
3508 (MC4D)
3509 (MC4E)
3510 (MC4F)
2730 (MC4M)
2731 (MC4Y)
Profile the market (BSBMKG401)50MKTG7937CCity Campus3479 (MC4A)
3480 (MC4B)
3481 (MC4C)
3482 (MC4D)
3483 (MC4E)
3484 (MC4F)
2724 (MC4M)
2725 (MC4Y)
Promote products and services (BSBMKG413)40MKTG7974CCity Campus3438 (MC4A)
3439 (MC4B)
3440 (MC4C)
3441 (MC4D)
3442 (MC4E)
3443 (MC4F)
2714 (MC4M)
2715 (MC4Y)
Analyse consumer behaviour (BSBMKG419)60MKTG7976CCity Campus3379 (DB5A)
3391 (DB5B)
3395 (DB5C)
3409 (DB5D)
3423 (DB5E)
3427 (DB5F)
3489 (MC4A)
3490 (MC4B)
3493 (MC4C)
3496 (MC4D)
3497 (MC4E)
3498 (MC4F)
2707 (DB5M)
2711 (DB5Y)
2726 (MC4M)
2727 (MC4Y)
Write complex documents (BSBWRT401)50OFFC5310CCity Campus3517 (MC4A)
3518 (MC4B)
3519 (MC4C)
3520 (MC4D)
3521 (MC4E)
3522 (MC4F)
2734 (MC4M)
2735 (MC4Y)
Manage budgets and financial plans (BSBFIM501)70ACCT5367CCity Campus3571 (LM5M)2798 (LM5A)
2800 (LM5B)
AND

C4384 Other Elective Units - Select One (1) Course. NB: Courses 051181-BSBMKG412, 051182-BSBMKG414, 051183-BSBCRT403, 051830-CUADIG304, 051130-BSBEBU401 & 051132-BSBREL402 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Establish and adjust the marketing mix (BSBMKG502)60MKTG7886CCity Campus3378 (DB5A)
3390 (DB5B)
3394 (DB5C)
3407 (DB5D)
3422 (DB5E)
3426 (DB5F)
3460 (MC4A)
3461 (MC4B)
3462 (MC4C)
3464 (MC4D)
3465 (MC4E)
3466 (MC4F)
3531 (LM5A)
3539 (LM5B)
2706 (DB5M)
2710 (DB5Y)
2720 (MC4M)
2721 (MC4Y)
2814 (LM5M)
 

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Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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