C5366 - Diploma of Marketing and Communication

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RMIT program code: C5366
Plan name: Diploma of Marketing and Communication
Plan code: C5366
National Program Code: BSB52415
Campus: City Campus
Full-Time Duration: One Semester
Minimum Nominal Hours: 660

Contact details and related links


2017 Enrolment Program Structure

This qualification requires the completion of 12 units - 3 core units and 9 elective units.

  C5366 Courses
 

Completion of 12 courses over one semester.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT FOR COMMENCING STUDENTS: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

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C5366 Courses

Please be aware that some courses are taught together in the one class. Ensure that you enrol into every course listed so as to receive a final grade.

For any assistance please contact Business Central via RMIT Connect.

C5366 Core Units - Select ALL Three (3) Courses.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Interpret market trends and developments (BSBMKG507)50MKTG7932CCity Campus1519 (MC5M)
1520 (MC5Y)
1297 (MC5A)
1298 (MC5B)
1299 (MC5C)
3789 (MC5D)
Design and develop an integrated marketing communication plan (BSBMKG523)60MKTG7926CCity Campus1537 (MC5M)
1538 (MC5Y)
1324 (MC5A)
1325 (MC5B)
1326 (MC5C)
3798 (MC5D)
Undertake project work (BSBPMG522)60YesBUSM7931CCity Campus1527 (MC5M)
1528 (MC5Y)
2441 (LM5M)
3268 (BA5A)
3269 (BA5B)
4234 (AD5R)
1309 (MC5A)
1310 (MC5B)
1311 (MC5C)
1632 (DB5A)
1947 (LM5A)
1948 (LM5B)
1949 (LM5C)
2630 (BA5M)
3247 (DB5B)
3330 (DB5C)
3422 (DB5D)
3426 (DB5E)
3474 (DB5F)
3793 (MC5D)
AND

C5366 Elective Units - Select Nine (9) Courses. NB: Courses 051168-BSBADV503, 051171-BSBADV510, 051134-BSBMKG506, 051136-BSBMKG514, 051137-BSBMKG515 & 051946-BSBMKG509 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Develop a media plan (BSBADV507)60MKTG7928CCity Campus1529 (MC5M)
1530 (MC5Y)
1312 (MC5A)
1313 (MC5B)
1314 (MC5C)
3795 (MC5D)
Create mass print media advertisements (BSBADV509)30YesMKTG7929CCity Campus1521 (MC5M)
1522 (MC5Y)
1300 (MC5A)
1301 (MC5B)
1302 (MC5C)
3790 (MC5D)
Identify and evaluate marketing opportunities (BSBMKG501)70MKTG7905CCity Campus1517 (MC5M)
1518 (MC5Y)
5320 (AD5R)
1294 (MC5A)
1295 (MC5B)
1296 (MC5C)
3788 (MC5D)
Develop strategies to monetise digital engagement (BSBMKG526)60MKTG7982CCity Campus1533 (MC5M)
1534 (MC5Y)
1318 (MC5A)
1319 (MC5B)
1320 (MC5C)
3796 (MC5D)
Plan social media engagement (BSBMKG527)50MKTG7983CCity Campus1535 (MC5M)
1536 (MC5Y)
1321 (MC5A)
1322 (MC5B)
1323 (MC5C)
3797 (MC5D)
Mine data to identify industry directions (BSBMKG528)70MKTG7984CCity Campus1539 (MC5M)
1540 (MC5Y)
1327 (MC5A)
1328 (MC5B)
1329 (MC5C)
3799 (MC5D)
Manage client account (BSBMKG529)60BUSM8740CCity Campus1531 (MC5M)
1532 (MC5Y)
1315 (MC5A)
1316 (MC5B)
1317 (MC5C)
3794 (MC5D)
Write persuasive copy (BSBWRT501)50MKTG7931CCity Campus1523 (MC5M)
1524 (MC5Y)
1303 (MC5A)
1304 (MC5B)
1305 (MC5C)
3791 (MC5D)
Plan and implement sponsorship and event marketing (BSBMKG521)40MKTG7911CCity Campus1525 (MC5M)
1526 (MC5Y)
1306 (MC5A)
1307 (MC5B)
1308 (MC5C)
3792 (MC5D)
Create mass electronic media advertisements (BSBADV510)50MKTG7930CCity Campus4232 (AD5R)
 

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Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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