C5371 - Diploma of Business (Public Relations)

Go to Student Program Guide Search

RMIT program code: C5371
Plan name: Diploma of Business (Public Relations)
Plan code: C5371
National Program Code: 22284VIC
Campus: City Campus
Full-Time Duration: One Year (two semesters)
Minimum Nominal Hours: 595

Contact details and related links


2019 Enrolment Program Structure

This qualification requires the completion of the following:

  C5371 Courses
 

Completion of 12 courses over one year.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

 

*Top of page


C5371 Courses

Please note:  All of your required courses are pre-selected by the College -  please ensure you enrol into every course listed so as to receive a final grade.  

Group codes:  Group codes are allocated to you by the College.  Changes to these codes will only be approved in special circumstances.  If you believe you have special circumstance, you must seek written approval from your Program Manager.  This approval must be submitted via the RMIT Connect student portal.

 

Repeating courses: If you are required to repeat courses in a semester you must seek advice from your Program Manager as to whether you are permitted to overload.  You must then submit this written approval via the Student Portal through RMIT Connect.

 

For further information on your program structure, you can view your program guide here For any assistance please contact Business Connect via RMIT Connect.

C5371 Core Units - Select ALL Eight (8) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Use digital media for public relations (VU21662)60YesMKTG7882City Campus2872 (PR5M)2357 (PR5A)
2358 (PR5B)
2359 (PR5C)
Develop and apply knowledge of public relations industry (BSBPUB401A)80MKTG5844CCity Campus2833 (PR5A)
2834 (PR5B)
2835 (PR5C)
3150 (PR5M)
Develop and manage public relations strategies (CUVPUB501A)40YesMKTG7883CCity Campus2868 (PR5M)2345 (PR5A)
2346 (PR5B)
2347 (PR5C)
Manage the public relations publication process (BSBPUB501A)45YesMKTG6048CCity Campus2869 (PR5M)2348 (PR5A)
2349 (PR5B)
2350 (PR5C)
Analyse consumer behaviour for specific markets (BSBMKG402B)60MKTG5814CCity Campus2845 (PR5A)
2846 (PR5B)
2847 (PR5C)
3155 (PR5M)
Write persuasive copy (BSBWRT501A)50MKTG6045CCity Campus2837 (PR5A)
2838 (PR5B)
2840 (PR5C)
3152 (PR5M)
Make a presentation (BSBCMM401A)30COMM5928CCity Campus2768 (LP2M)
2848 (PR5A)
2849 (PR5B)
2850 (PR5C)
2230 (LP2A)
2231 (LP2B)
2232 (LP2C)
3151 (PR5M)
Use advanced features of computer applications (ICAICT308A)40YesOFFC5307CCity Campus2870 (PR5M)2351 (PR5A)
2352 (PR5B)
2353 (PR5C)
AND

C5371 Elective Units - Select Three (3) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Conduct market research (BSBMKG408B)60MKTG5830CCity Campus2842 (PR5A)
2843 (PR5B)
2844 (PR5C)
3154 (PR5M)
Use development software and IT tools to build a basic website (ICAWEB418A)20YesCOSC7356CCity Campus2871 (PR5M)2354 (PR5A)
2355 (PR5B)
2356 (PR5C)
Undertake project work (BSBPMG522A)60BUSM8720CCity Campus2865 (PR5A)
2866 (PR5B)
2867 (PR5C)
3153 (PR5M)
AND

C5371 Other Elective Units - Select One (1) Course

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Develop public relations campaigns (BSBPUB402)50YesMKTG7944CCity Campus2864 (PR5M)2342 (PR5A)
2343 (PR5B)
2344 (PR5C)
 

*Top of page



Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

*Top of page