C6140 - Advanced Diploma of Business (Public Relations)

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RMIT program code: C6140
Plan name: Advanced Diploma of Business (Public Relations)
Plan code: C6140
National Program Code: 22283VIC
Campus: City Campus
Full-Time Duration: Two semesters
Minimum Nominal Hours: 885

Contact details and related links


2018 Enrolment Program Structure

This qualification requires the completion of the following:

  C6140 Courses
 

Completion of eighteen (18) courses over two semesters.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT FOR COMMENCING STUDENTS: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie. with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

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C6140 Courses

Please be aware that some courses are taught together in the one class. Ensure that you enrol into every course listed so as to receive a final grade.

For any assistance please contact Business Central via RMIT Connect.

C6140 Core Units - Select ALL Fourteen (14) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Undertake research and analysis (PSPGOV504B)40MATH5332CCity Campus3220 (PR6A)
3222 (PR6B)
2611 (PR6M)
Manage fundraising and sponsorship activities (BSBPUB503A)50MKTG7829CCity Campus3193 (PR6Y)2552 (PR6A)
2553 (PR6B)
Develop and implement crisis management plans (BSBPUB504A)40MKTG7828CCity Campus3230 (PR6A)
3232 (PR6B)
2613 (PR6M)
Manage organisational communication strategies (PUACOM004B)25BUSM6396CCity Campus3258 (PR6A)
3259 (PR6B)
2614 (PR6M)
Write complex documents (BSBWRT401A)50OFFC5208CCity Campus3192 (PR6Y)2550 (PR6A)
2551 (PR6B)
Develop and implement a business plan (BSBMGT617A)60BUSM6247CCity Campus3209 (PR6Y)2564 (PR6A)
2565 (PR6B)
Design user interfaces (CUFDIG402A)50VART6060CCity Campus3195 (PR6Y)2554 (PR6A)
2555 (PR6B)
Create user interfaces (CUFDIG403A)50VART6061CCity Campus3200 (PR6Y)2556 (PR6A)
2557 (PR6B)
Apply government systems (PSPGOV601B)60POLI5019CCity Campus3202 (PR6Y)2558 (PR6A)
2559 (PR6B)
Develop and apply social media strategy (VU21659)70MKTG7878City Campus3216 (PR6Y)
3217 (PR6B)
2610 (PR6M)
Research and apply the public relations role in an industry context (VU21660)40MKTG7879City Campus3260 (PR6A)
3261 (PR6B)
2615 (PR6M)
Develop and manage complex public relations campaigns (BSBPUB502A)50MKTG6049CCity Campus3264 (PR6A)
3265 (PR6B)
2617 (PR6M)
Build client relationships and business networks (BSBREL402A)50MKTG5828CCity Campus3262 (PR6A)
3263 (PR6B)
3688 (IB6A)
3689 (IB6B)
2616 (PR6M)
2909 (IB6M)
Evaluate campaign effectiveness (BSBADV605B)60MKTG5826CCity Campus3266 (PR6A)
3267 (PR6B)
2618 (PR6M)
AND

C6140 Elective Units - Select Four (4) Courses. Note: Courses 051759-CUFDIG304, 043119-BSBFIM501A, 051760-BSBPUB501, 051761-BSBCON601 and 050065-BSBWHS501A not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Persuade and influence opinion (PSPGOV605A)50MKTG7880CCity Campus3205 (PR6Y)2560 (PR6A)
2561 (PR6B)
Apply corporate social responsibility to public relations (VU21661)60MKTG7881City Campus3206 (PR6Y)
3575 (MC6A)
3590 (MC6B)
3591 (MC6C)
3592 (MC6D)
2562 (PR6A)
2563 (PR6B)
2830 (MC6M)
2831 (MC6Y)
Interpret market trends and developments (BSBMKG507A)50MKTG5834CCity Campus3226 (PR6A)
3228 (PR6B)
2612 (PR6M)
Conduct electronic marketing communications (BSBMKG412A)30MKTG5820CCity Campus3187 (PR6Y)2548 (PR6A)
2549 (PR6B)
 

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Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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