C6140 - Advanced Diploma of Business (Public Relations)

Go to Student Program Guide Search

RMIT program code: C6140
Plan name: Advanced Diploma of Business (Public Relations)
Plan code: C6140
National Program Code: 22283VIC
Campus: City Campus
Full-Time Duration: Two semesters
Minimum Nominal Hours: 885

Contact details and related links


2017 Enrolment Program Structure

This qualification requires the completion of the following:

  C6140 Courses
 

Completion of nineteen (19) courses over two semesters.

 

Enrolment Online (EOL) will open on Wednesday 2 November, 2016 and close for continuing students (not new students) on Sunday 18 December, 2016. Please note if you do not enrol or take an approved leave of absence by the last day to enrol you will lose your place in the program.

 

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

Variations to the standard enrolment may result in timetable clashes. In some cases the courses required for completion may not be available.

*Top of page


C6140 Courses

IMPORTANT: If you are a commencing student you will automatically be assigned to courses in Enrolment Online. Please select all courses listed and enrol.

 

Some of the courses indicated below may be co-delivered, which means you will attend one class for two or more courses. Do not enrol with information from your timetable as it will not necessarily show all the required courses. All required courses are indicated below.

 

For any assistance please contact Business Central via RMIT Connect.

C6140 Core Units - Select ALL Fourteen (14) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Undertake research and analysis (PSPGOV504B)40MATH5332CCity Campus1757 (PR6A)
1758 (PR6B)
1759 (PR6C)
Manage fundraising and sponsorship activities (BSBPUB503A)50MKTG7829CCity Campus1421 (PR6A)
1422 (PR6B)
1423 (PR6C)
Develop and implement crisis management plans (BSBPUB504A)40MKTG7828CCity Campus1763 (PR6A)
1764 (PR6B)
1765 (PR6C)
Manage organisational communication strategies (PUACOM004B)25BUSM6396CCity Campus1766 (PR6A)
1767 (PR6B)
1768 (PR6C)
Write complex documents (BSBWRT401A)50OFFC5208CCity Campus1418 (PR6A)
1419 (PR6B)
1420 (PR6C)
Develop and implement a business plan (BSBMGT617A)60BUSM6247CCity Campus1440 (PR6A)
1441 (PR6B)
1442 (PR6C)
Design user interfaces (CUFDIG402A)50VART6060CCity Campus1424 (PR6A)
1425 (PR6B)
1426 (PR6C)
Create user interfaces (CUFDIG403A)50VART6061CCity Campus1427 (PR6A)
1428 (PR6B)
1429 (PR6C)
Apply government systems (PSPGOV601B)60POLI5019CCity Campus1430 (PR6A)
1431 (PR6B)
1432 (PR6C)
Develop and apply social media strategy (VU21659)70MKTG7878City Campus1754 (PR6A)
1755 (PR6B)
1756 (PR6C)
Research and apply the public relations role in an industry context (VU21660)40MKTG7879City Campus1769 (PR6A)
1770 (PR6B)
1771 (PR6C)
Develop and manage complex public relations campaigns (BSBPUB502A)50MKTG6049CCity Campus1775 (PR6A)
1776 (PR6B)
1777 (PR6C)
Build client relationships and business networks (BSBREL402A)50MKTG5828CCity Campus1772 (PR6A)
1773 (PR6B)
1774 (PR6C)
2247 (IB6A)
2248 (IB6B)
1796 (IB6M)
Evaluate campaign effectiveness (BSBADV605B)60MKTG5826CCity Campus1778 (PR6A)
1779 (PR6B)
1780 (PR6C)
AND

C6140 Elective Units - Select Four (4) Courses. Note: Courses 051759-CUFDIG304, 043119-BSBFIM501A, 051760-BSBPUB501, 051761-BSBCON601 and 050065-BSBWHS501A not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Persuade and influence opinion (PSPGOV605A)50MKTG7880CCity Campus1433 (PR6A)
1434 (PR6B)
1435 (PR6C)
Apply corporate social responsibility to public relations (VU21661)60MKTG7881City Campus1644 (MC6A)
1645 (MC6B)
1646 (MC6C)
1647 (MC6D)
1352 (MC6M)
1353 (MC6Y)
1436 (PR6A)
1437 (PR6B)
1438 (PR6C)
Interpret market trends and developments (BSBMKG507A)50MKTG5834CCity Campus1760 (PR6A)
1761 (PR6B)
1762 (PR6C)
Conduct electronic marketing communications (BSBMKG412A)30MKTG5820CCity Campus1415 (PR6A)
1416 (PR6B)
1417 (PR6C)
 

*Top of page



Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

*Top of page