C6140 - Advanced Diploma of Business (Public Relations)

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RMIT program code: C6140
Plan name: Advanced Diploma of Business (Public Relations)
Plan code: C6140
National Program Code: 22283VIC
Campus: City Campus
Full-Time Duration: Two semesters
Minimum Nominal Hours: 885

Contact details and related links


2019 Enrolment Program Structure

This qualification requires the completion of the following:

  C6140 Courses
 

Completion of eighteen (18) courses over two semesters.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT FOR COMMENCING STUDENTS: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie. with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

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C6140 Courses

 

Please note:  All of your required courses are pre-selected by the College -  please ensure you enrol into every course listed so as to receive a final grade.  

 

Co-delivered or clustered courses:  Please be aware that some courses are taught together in the one class; these are called clustered or co-delivered courses.   An example of a clustered or co-delivered course are Undertake research and analysis AND Interpret market trends and developments. 

Please be aware that for courses delivered at the same time in the same classroom (co-delivered) only one will appear on your timetable. Please read your timetable carefully.

 

Group codes:  Group codes are allocated to you by the College.  Changes to these codes will only be approved in special circumstances.  If you believe you have special circumstance, you must seek written approval from your Program Manager.  This approval must be submitted via the RMIT Connect student portal.

 

Repeating courses: If you are required to repeat courses in a semester you must seek advice from your Program Manager as to whether you are permitted to overload.  You must then submit this written approval via the Student Portal through RMIT Connect.

Reduced enrolment load

If you are undertaking a reduced load (for example, if you are studying part time), please ensure that the courses that you enrol into are not part of a cluster or co-delivery group. The program guide will show you which courses are clustered or co-delivered. You can find these here.

 

For further information on your program structure, you can view your program guide For any assistance please contact Business Connect via RMIT Connect.

C6140 Core Units - Select ALL Fourteen (14) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Undertake research and analysis (PSPGOV504B)40MATH5332CCity Campus2875 (PR6A)
2876 (PR6B)
3157 (PR6Y)
Manage fundraising and sponsorship activities (BSBPUB503A)50MKTG7829CCity Campus2362 (PR6A)
2363 (PR6B)
Develop and implement crisis management plans (BSBPUB504A)40MKTG7828CCity Campus2879 (PR6A)
2880 (PR6B)
3159 (PR6Y)
Manage organisational communication strategies (PUACOM004B)25BUSM6396CCity Campus2881 (PR6A)
2882 (PR6B)
3160 (PR6Y)
Write complex documents (BSBWRT401A)50OFFC5208CCity Campus2370 (PR6A)
2371 (PR6B)
Develop and implement a business plan (BSBMGT617A)60BUSM6247CCity Campus2376 (PR6A)
2377 (PR6B)
Design user interfaces (CUFDIG402A)50VART6060CCity Campus2372 (PR6A)
2373 (PR6B)
Create user interfaces (CUFDIG403A)50VART6061CCity Campus2374 (PR6A)
2375 (PR6B)
Apply government systems (PSPGOV601B)60POLI5019CCity Campus2883 (PR6A)
2884 (PR6B)
3161 (PR6Y)
Develop and apply social media strategy (VU21659)70MKTG7878City Campus2873 (PR6A)
2874 (PR6B)
3156 (PR6Y)
Research and apply the public relations role in an industry context (VU21660)40MKTG7879City Campus2364 (PR6A)
2365 (PR6B)
Develop and manage complex public relations campaigns (BSBPUB502A)50MKTG6049CCity Campus2887 (PR6A)
2888 (PR6B)
3163 (PR6Y)
Build client relationships and business networks (BSBREL402A)50MKTG5828CCity Campus3167 (IB6A)
3168 (IB6B)
2366 (PR6A)
2367 (PR6B)
3103 (IB6M)
Evaluate campaign effectiveness (BSBADV605B)60MKTG5826CCity Campus2889 (PR6A)
2890 (PR6B)
3164 (PR6Y)
AND

C6140 Elective Units - Select Four (4) Courses. Note: Courses 051759-CUFDIG304, 043119-BSBFIM501A, 051760-BSBPUB501, 051761-BSBCON601 and 050065-BSBWHS501A not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Persuade and influence opinion (PSPGOV605A)50MKTG7880CCity Campus2885 (PR6A)
2886 (PR6B)
3162 (PR6Y)
Apply corporate social responsibility to public relations (VU21661)60MKTG7881City Campus3007 (MC6A)
3008 (MC6B)
3009 (MC6C)
3010 (MC6D)
2368 (PR6A)
2369 (PR6B)
3130 (MC6M)
3131 (MC6Y)
Interpret market trends and developments (BSBMKG507A)50MKTG5834CCity Campus2877 (PR6A)
2878 (PR6B)
3158 (PR6Y)
Conduct electronic marketing communications (BSBMKG412A)30MKTG5820CCity Campus2360 (PR6A)
2361 (PR6B)
 

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Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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