C6155 - Advanced Diploma of Marketing and Communication

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RMIT program code: C6155
Plan name: Advanced Diploma of Marketing and Communication
Plan code: C6155
National Program Code: BSB61315
Campus: City Campus
Full-Time Duration: One (1) semester
Minimum Nominal Hours: 660

Contact details and related links


2017 Enrolment Program Structure

This qualification requires the completion of the following:

  C6155 Courses
 

Completion of twelve (12) courses over one semester.

Variations to standard enrolment

The program structure in this guide is based on a standard enrolment, and standard progression through the course. Your personal enrolment requirements may differ from the standard enrolment as a result of credit transfers, recognition of prior learning (RPL), or the need to repeat a course.

 

 

 

IMPORTANT FOR COMMENCING STUDENTS: In order for you to enrol successfully, classes should be allocated for you before you log in to enrol. If the below classes are not already allocated (ie with a 'tick' in the check boxes against each class) then please contact RMIT Connect or visit Business Central (80.07) so that your classes can be correctly assigned.

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C6155 Courses

Please be aware that some courses are taught together in the one class. Ensure that you enrol into every course listed so as to receive a final grade.

For any assistance please contact Business Central via RMIT Connect.

C6155 Core Units - Select ALL Three (3) Courses

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Develop an advertising campaign (BSBADV602)60MKTG7922CCity Campus1660 (MC6A)
1661 (MC6B)
1662 (MC6C)
1663 (MC6D)
1799 (MC6M)
1800 (MC6Y)
Develop and implement strategic plans (BSBMGT616)80BUSM7927CCity Campus1541 (MC6A)
1542 (MC6B)
1543 (MC6C)
1544 (MC6D)
1822 (LM6P)
1330 (MC6M)
1331 (MC6Y)
Develop a marketing plan (BSBMKG609)50MKTG7915CCity Campus1545 (MC6A)
1546 (MC6B)
1547 (MC6C)
1548 (MC6D)
1332 (MC6M)
1333 (MC6Y)
AND

C6155 Elective Units - Select Seven (7) Courses. NB: Courses 051162, 051163, 051165, 051042, 051140, 051145, and 051142 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Evaluate campaign effectiveness (BSBADV605)60MKTG7925CCity Campus1664 (MC6A)
1665 (MC6B)
1666 (MC6C)
1667 (MC6D)
1801 (MC6M)
1802 (MC6Y)
Originate and develop concepts (BSBCRT501)30BUSM7939CCity Campus1656 (MC6A)
1657 (MC6B)
1658 (MC6C)
1659 (MC6D)
1358 (MC6M)
1359 (MC6Y)
Research global design trends (BSBDES602)30GRAP5370CCity Campus1676 (MC6A)
1677 (MC6B)
1678 (MC6C)
1679 (MC6D)
1368 (MC6M)
1369 (MC6Y)
Evaluate international marketing opportunities (BSBMKG605)60MKTG7916CCity Campus1652 (MC6A)
1653 (MC6B)
1654 (MC6C)
1655 (MC6D)
1356 (MC6M)
1357 (MC6Y)
Manage market research (BSBMKG607)50YesMKTG7913CCity Campus1668 (MC6A)
1669 (MC6B)
1670 (MC6C)
1671 (MC6D)
1364 (MC6M)
1365 (MC6Y)
Develop workplace policy and procedures for sustainability (BSBSUS501)50BUSM7938CCity Campus1833 (MC6A)
1834 (MC6B)
1835 (MC6C)
1836 (MC6D)
1857 (IT5A)
1858 (IT5B)
1859 (IT5C)
1860 (IT5D)
4914 (IT5E)
4973 (IT5F)
1445 (DB5A)
1471 (MC6M)
1472 (MC6Y)
1495 (IT5M)
1496 (IT5Y)
3244 (DB5B)
3327 (DB5C)
3419 (DB5D)
3423 (DB5E)
3471 (DB5F)
3808 (IT5Z)
Establish and maintain strategic networks (PSPGEN067)40POLI5044CCity Campus1648 (MC6A)
1649 (MC6B)
1650 (MC6C)
1651 (MC6D)
1354 (MC6M)
1355 (MC6Y)
Manage advertising production (BSBADV603)70MKTG7923CCity Campus4233 (AD5R)
Design and develop an integrated marketing communication plan (BSBMKG523)60MKTG7926CCity Campus1537 (MC5M)
1538 (MC5Y)
1324 (MC5A)
1325 (MC5B)
1326 (MC5C)
3798 (MC5D)
Develop and implement a business plan (BSBMGT617)60BUSM7924CCity Campus1827 (LM6P)
AND

C6155 Other Elective Units - Select Two (2) Courses. Note Course 051167-BSBCRT601 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Manage finances (BSBFIM601)80ACCT5365CCity Campus1672 (MC6A)
1673 (MC6B)
1674 (MC6C)
1675 (MC6D)
1828 (LM6P)
1366 (MC6M)
1367 (MC6Y)
Apply corporate social responsibility to public relations (VU21661)60MKTG7881City Campus1644 (MC6A)
1645 (MC6B)
1646 (MC6C)
1647 (MC6D)
1352 (MC6M)
1353 (MC6Y)
1436 (PR6A)
1437 (PR6B)
1438 (PR6C)
 

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Contact details and related links

Program structure enquiries

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston street.  

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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