MC197 - Master of Marketing

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RMIT program code: MC197
Plan name: Master of Marketing
Plan code: MC197EXE
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 077512F

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  This program consists of One Hundred NinetyTwo credit points
 

It is recommended you follow the sequence of courses as presented. Part-time students will complete each stage over two semesters and are advised to follow the order of courses as presented.

 

The MC197EXE Master of Marketing consists of 192 credit units as listed in the stages A, B, C  and D of the program structure. Students are required to complete the program as specified in the structure below to be eligible to graduate with Master of Marketing degree.

 

Students may wish to exit with a GC053 Graduate Certificate in Marketing upon successful completion of stage B (48 credit points).

 

Alternatively, they could exit upon successful completion of both stages B and C (96 credit points) with a GD094 Graduate Diploma in Marketing.

 

Information about postgraduate elective courses is available on the Electives web page.


PLEASE NOTE as you are enrolled in the MC197EXE plan you will be given credit exemptions for the following four (4) courses which you will not be required to complete:

  • BUSM1162 Management 1 - Managing People
  • BUSM3886 Business and Government in the Global Context
  • ISYS1028 Global Business and Social Technology: A Case Study Approach
  • ACCT2127 Accounting for Management Decisions 

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This program consists of One Hundred NinetyTwo credit points

Do not enrol into the Stage A courses as you will receive credit exemptions for these four courses, please go straight to Stage B.

Stage A - Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Management 1 - Managing People12BUSM1162City Campus23602317
Business and Government in the Global Context12BUSM3886City Campus23712329
Global Business and Social Technology: A Case Study Approach12YesISYS1028City Campus19631904
Accounting for Management Decisions12YesACCT2127City Campus18541793
AND

Stage B - Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Management12MKTG1100City Campus22982252
Consumer Behaviour12YesMKTG1101City Campus22992253
Marketing Communication Strategy12YesMKTG1103City Campus23002254
Marketing Research12YesMKTG1104City Campus23012255
AND

Stage C - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Strategic Marketing12YesMKTG1215City Campus23052259
AND

Select and Complete Three (3) Courses from:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business to Business Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
AND
{

Stage D - Select and Complete Four (4) Courses from the following Marketing Electives:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business to Business Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
The Strategic Value of Design12YesMKTG1341City Campus2263
OR

Select and Complete Two (2) Courses from the following Marketing electives:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business to Business Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
The Strategic Value of Design12YesMKTG1341City Campus2263
}
AND

Select and Complete Two (2) Courses from:

University Postgrad Elective
 

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Contact details and related links

Program structure enquiries

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

Enrolment and Credit Advice

If you are a commencing student and need enrolment advice or require Credit transfer and recognition of prior learning advice from prior studies, contact Business Central.

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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