MC249 - Master of Advertising

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RMIT program code: MC249
Plan name: Master of Advertising
Plan code: MC249
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 083949D

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  (FULL TIME : Year One of Program
 
AND  FULL TIME : Year Two of Program
 )
OR  (PART TIME : Year One of Program
 
AND  PART TIME : Year Two of Program
 
AND  PART TIME : Year Three of Program
 
AND  PART TIME : Year Four of Program
 )

The Master of Advertising offers you various modes of delivery, accommodating our student learning styles.  One of the program's strengths is the range in backgrounds of students that enriches the learning and teaching aspects. This mix of students provides an opportunity to not only learn from lecturers and industry specialists, but also to share different industry, global and professional perspectives with your peers. To do so, you will be engaged in group activities, in-class discussion and case studies.

You will also participate in a variety and mix of face-to-face and online learning and teaching approaches that may include lectures, tutorials, workshops, problem-based learning and presentations. You will have the opportunity to participate in RMIT facilitated international study tours.

INTERNATIONAL STUDENTS: The program is available to you in FULL-TIME STUDY MODE ONLY. That is over four semesters (2 years).

LOCAL STUDENTS: The program is more commonly completed over four semesters (2 years) in full-time study. A part-time study option is available to local students only.

For full time students, to graduate you must complete the following:

Year 1

Semester 1

MKTG1190 Advertising Theory & Practice (12 Credit Points)

MKTG1188 Managing Advertising (12 Credit Points)

COMM2677 Advertising Strategy (24 Credit Points)

Semester 2

MKTG1187 Media Planning  (12 Credit Points) 

COMM2678 Creative Advertising (24 Credit Points)

Plus one elective (12 Credit Points) from School Electives 

Including: COMM2350 Story, Genre & Medium; COMM2601 Animation Narratives; COMM2667 Corporate Writing and Editing; COMM1123 Communication Theory & Prac; GRAP2081 Design, Commerce & Culture

OR

another approved postgraduate elective

Year 2

Semester 1

MKTG1184 International Advertising (12 Credit Points)

MKTG1183 Leading Change in Media and Communication (12 Credit Points)

COMM2669 Critical Enquiry in Media and Communication (24 Credit Points)

Semester 2

COMM2663 Professional Research Project (24 Credit Points)

Plus 24 Credit Points from the following:

GRAP2495 Professional Practice (24 Credit Points)

 OR

 COMM2057 Ethics, Philosophy & Prof Comm (12 Credit Points)

 AND

 COMM2083 Communication for Social Change (12 Credit Points)

OR

Select from the pool of School Electives or other approved postgraduate electives

 

 

(

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FULL TIME : Year One of Program

Semester 1

MKTG1190 Advertising Theory & Practice (12 Credit Points)

MKTG1188 Managing Advertising (12 Credit Points)

COMM2677 Advertising Strategy (24 Credit Points)

Semester 2

MKTG1187 Media Planning  (12 Credit Points) 

COMM2678 Creative Advertising (24 Credit Points)

Plus one elective (12 Credit Points) from School Electives 

Including: COMM2350 Story, Genre & Medium; COMM2601 Animation Narratives; COMM2667 Corporate Writing and Editing; COMM1123 Communication Theory & Prac; GRAP2081 Design, Commerce & Culture

OR

another approved postgraduate elective

 

 

 

Complete the following Five (5) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Advertising Theory and Practice12MKTG1190City Campus2931 (M249)2873 (M249)
2874 (W249)
Managing Advertising: Agency and Client Approaches12MKTG1188City Campus2936 (M249)2879 (M249)
Advertising Strategy24COMM2677City Campus2930 (M249)2872 (M249)
Media Planning12YesMKTG1187City Campus2937 (M249)2880 (M249)
Creative Advertising Campaigns24YesCOMM2678City Campus2932 (M249)2875 (M249)
AND

Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Story, Genre and Medium12COMM2530City Campus3204 (M188)3183 (M188)
Animated Narratives12COMM2601City Campus3036 (M232)3046 (M232)
Corporate Writing and Editing12COMM2667City Campus2924 (M248)
Communication Management: Theory and Practice12COMM1123City Campus2906 (M248)3091 (W248)
Design, Commerce and Culture12GRAP2081City Campus3045 (M250)
University Postgrad Elective
 
AND

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FULL TIME : Year Two of Program

Semester 1

MKTG1184 International Advertising (12 Credit Points)

MKTG1183 Leading Change in Media and Communication (12 Credit Points)

COMM2669 Critical Enquiry in Media and Communication (24 Credit Points)

Semester 2

COMM2663 Professional Research Project (24 Credit Points)

Plus 24 Credit Points from the following:

GRAP2495 Professional Practice (24 Credit Points)

 OR

 COMM2057 Ethics, Philosophy & Prof Comm (12 Credit Points)

 AND

 COMM2083 Communication for Social Change (12 Credit Points)

OR

Select from the pool of School Electives or other approved postgraduate electives

 

 

Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Leading Change in Media and Communication12MKTG1183City Campus2935 (M249)2878 (W249)
International Advertising12MKTG1184City Campus2933 (M249)2876 (W249)
Critical Enquiry in Media and Communication24COMM2669City Campus2925 (M248)2865 (M248)
Professional Research Project (Advertising)24YesCOMM2787City Campus3700 (M249)3560 (M249)
AND
{

Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Professional Practice24YesGRAP2495City Campus2939 (M249)
2940 (W249)
2959 (T249)
2881 (W249)
2887 (T249)
3507 (M249)
OR

Select and Complete Two (2) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Communication for Social Change12COMM2083City Campus2904 (W248)2842 (M248)
University Postgrad Elective
}
)
OR
(

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PART TIME : Year One of Program

Part-time students have to enrol into 24 credit points per semester.

Contact your Program Manager for academic advice.

Complete the following Three (3) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Advertising Theory and Practice12MKTG1190City Campus2931 (M249)2873 (M249)
2874 (W249)
Managing Advertising: Agency and Client Approaches12MKTG1188City Campus2936 (M249)2879 (M249)
Advertising Strategy24COMM2677City Campus2930 (M249)2872 (M249)
 
AND

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PART TIME : Year Two of Program

Part-time students have to enrol into 24 credit points per semester.

Contact your Program Manager for academic advice.

Complete the following Two (2) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Media Planning12YesMKTG1187City Campus2937 (M249)2880 (M249)
Creative Advertising Campaigns24YesCOMM2678City Campus2932 (M249)2875 (M249)
AND

Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Story, Genre and Medium12COMM2530City Campus3204 (M188)3183 (M188)
Animated Narratives12COMM2601City Campus3036 (M232)3046 (M232)
Corporate Writing and Editing12COMM2667City Campus2924 (M248)
Communication Management: Theory and Practice12COMM1123City Campus2906 (M248)3091 (W248)
Design, Commerce and Culture12GRAP2081City Campus3045 (M250)
University Postgrad Elective
 
AND

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PART TIME : Year Three of Program

Part-time students have to enrol into 24 credit points per semester.

Contact your Program Manager for academic advice.

Complete the following Three (3) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Leading Change in Media and Communication12MKTG1183City Campus2935 (M249)2878 (W249)
International Advertising12MKTG1184City Campus2933 (M249)2876 (W249)
Critical Enquiry in Media and Communication24COMM2669City Campus2925 (M248)2865 (M248)
 
AND

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PART TIME : Year Four of Program

Part-time students have to enrol into 24 credit points per semester.

Contact your Program Manager for academic advice.

Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Professional Research Project (Advertising)24YesCOMM2787City Campus3700 (M249)3560 (M249)
AND
{

Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Professional Practice24YesGRAP2495City Campus2939 (M249)
2940 (W249)
2959 (T249)
2881 (W249)
2887 (T249)
3507 (M249)
OR

Select and Complete Two (2) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Communication for Social Change12COMM2083City Campus2904 (W248)2842 (M248)
University Postgrad Elective
}
)

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Contact details and related links

Program structure enquiries

Program Structure Enquiries and Academic Advice:

Program Manager: Dr Julie Bilby

Email: julie.bilby@rmit.edu.au

Administration Enquiries:

Email: mcommadvertising@rmit.edu.au

 

Enrolment Information Session 2017 - New Students

All new International Students are expected to attend one of the following Enrolment Information Sessions for 2017 as appropriate in order to receive important enrolment information. Local students are also welcome to attend these sessions for further guidance.

Enrolment Information Session: Timely arrivals

Date: Wednesday 15 February 2017

Time: 1.00pm

Venue: Building 5, Level 3, Room 1

 

Enrolment Information Session: Late arrivals

Date: Friday 24 February 2017

Time: 1.00pm

Venue: Building 9, Level 3, Room 5

 

Enrolment from 27 February to 15 March 2016:

Venue: Building 9 level 4 (reception)

 

School Welcome
Date: Tuesday 21st February, 2017
Time:2pm
Venue: Storey Hall Auditorium, Swanston Street

Program  Enquiries:

Program Manager/ Academic Advisor: Dr Julie Bilby

Email:julie.bilby@rmit.edu.au

Administration Enquiries:

Program Administration Office

School of Media and Communication

Building 9 level 5

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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