MC249 - Master of Advertising

RMIT program code: MC249
Plan name: Master of Advertising
Plan code: MC249
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 083949D

Contact details and related links

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2024 Enrolment Program Structure

To graduate you must complete the following. Please note, all courses may not be available each semester.

	Year One of Program
AND	Year Two of Program
AND	School Options

INTERNATIONAL STUDENTS: The program is available to you in FULL-TIME STUDY MODE ONLY. That is over four semesters (2 years). LOCAL STUDENTS:  The program is completed over four semesters (2 years) in full-time study. A part-time study option is available to local students.   You must complete a total of 192 credit points over the course of the degree in order to complete the program according to the outline below. This involves:   96 credit points per year (48 credit points per semester) of full time study OR 48 credit points per year (24 credit points per semester) of part time study (local students only)   Your degree includes a combination of: - Core Advertising courses - School based electives (as available) - Approved University Student Electives (see what University Electives are on offer here ) Note: All courses listed may not be available each semester

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Year One of Program

Complete the following Four (4) Courses:

Course Title Credit Points Prereqs/ Coreqs Course Code Campus Semester 1 Class Semester 2 Class People and Data 12 COMM2793 City Campus 3167 (M249) Advertising Strategy 24 COMM2677 City Campus 3166 (M249) Integrated Advertising Media 12 MKTG1187 City Campus 3112 (M249) Creative Advertising Campaigns 24 COMM2678 City Campus 3109 (M249)

AND

{

Select and Complete Two (2) Courses from the School Options list below to suit your area of professional interest.

OR

Select and Complete One (1) School Option Course AND One (1) Course from the Approved University Postgrad Elective list.

University Postgrad Elective

}

AND

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Year Two of Program

Complete the following Four (4) Courses:

Course Title Credit Points Prereqs/ Coreqs Course Code Campus Semester 1 Class Semester 2 Class Leading Change in Media and Communication 12 MKTG1183 City Campus 3170 (M249) Research Methods in Media and Communication 12 COMM2930 City Campus 3165 (M248) 3108 (M248) Professional Research Project (Advertising) 24 Yes COMM2787 City Campus 3168 (M249) 3110 (M249) Professional Practice 24 GRAP2495 City Campus 3169 (M249)

AND

Select and Complete the following Course OR select and Complete One (1) School Option Course from the list below.

Course Title Credit Points Prereqs/ Coreqs Course Code Campus Semester 1 Class Semester 2 Class International Advertising 12 MKTG1184 City Campus 3111 (M249)

AND

Select and complete One (1) University Postgraduate Elective to suit your professional area of interest.

AND

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School Options

School Options

Course Title Credit Points Prereqs/ Coreqs Course Code Campus Semester 1 Class Semester 2 Class Change Communication 12 COMM2316 City Campus 3104 (M248) Communication for Social Change 12 COMM2083 City Campus 3159 (M248) Communication Management: Theory and Practice 12 COMM1123 City Campus 3158 (M248) 3103 (M248) Community and Civic Engagement 12 COMM2761 City Campus 3162 (M248) Health Communication 12 COMM2806 City Campus 3163 (M248) Professional Placement 12 COMM2807 City Campus 3164 (M248) 3107 (M248) Stakeholder Relations and Emergent Media 12 COMM1107 City Campus 3102 (M248)

University Postgrad Elective

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Contact details and related links

Program structure enquiries

For enrolment Advice and Enquiries

1. Log an Academic Assistance enquiry via the RMIT Connect Portal

OR

2. Tel: +61 3 9925 5000 (select the option to 'Speak to your School' then 'College of Design and Social Context')

 

Program Manager:   Dr  Bruno Schivinski

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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