BP115 - Bachelor of Design (Communication Design)

Go to Enrolment Program Structures Search

Plan: BP115P04OS - Bachelor of Design (Communication Design)
Campus: Singapore Inst of Management


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Design (Communication Design)
Award abbreviation: BDes(CommDes)
Total credit points: 288
Career: UGRD
Duration: 1.5 year 3 semesters full time
Location: Singapore Institute of Management Campus
Owning school: Design (370H)
Partnered offering / Corporate client: Singapore Institute of Management
ASCED code: 100501
CRICOS code:

*Top of page

Purpose of the Program

Communication Design applies to the shaping of communication across all aspects of contemporary society, from commercial, entertainment, and education, to environmental, cultural and civic sectors.

Many graduates start and run their own design studios, often in niche and in emerging fields of design practice. Other graduates are employed in cross-disciplinary design, strategy, and research and development roles within the services sector, in institutions and in research and development units. Additionally the program provides a preparation for postgraduate study and Higher Degrees by Research.

In the first year of the program, you gain a solid grounding in techniques and theoretical foundations of communication design. Through a closely articulated series of projects, workshops and learning activities you build competency in creative visual representation and expression, conceptual exploration and principles of visual communication.

In the second and third year of the program, you extend these foundations into specific areas of practice, using projects to address contemporary industrial, social and professional issues. These include corporate and brand identity, user experience, digital convergence, traditional and digital publication, packaging, strategic design, sustainability, visual thinking, image making and intercultural design. The capstone experience in GRAP2633 Communication Design Capstone Project will enable you to develop a thoroughly researched and resolved project. This project will synthesise and integrate your knowledge, connect theory and practice, and demonstrate your holistic achievement of the program learning outcomes.

This program prepares you to be a locally and internationally aware communication designers capable of working across a range of domains and industries, including graphic design, advertising, branding and illustration consultancies, as well as design and communication units within corporate, government and non-government organisations.

*Top of page

Articulation and pathways

Students eligible to apply for 1.5 years of advanced standing will have successfully completed a recognised polytechnic diploma in communication design or a related field (see entrance requirements below).

The following qualifications are approved by RMIT for admission to the Bachelor of Design (Communication Design) with advanced standing:

Temasek Polytechnic

  • Diploma in Visual Communication
  • Diploma in Interactive Media Design
  • Diploma in Communication Design

Nanyang Polytechnic

  • Diploma in Visual Communication
  • Diploma in Industrial Design
  • Diploma in Space and Interior Design
  • Diploma in Interaction Design
  • Diploma in Motion Graphics and Design

Singapore Polytechnic

  • Diploma in Creative Media Design
  • Diploma in Experience and Product Design
  • Diploma in Interior Design
  • Diploma in Visual Communication and Media Design

Republic Polytechnic

  • Diploma in Design for Interactivity
  • Diploma in Interactive and Digital Media
  • Diploma in Media Production and Design

Ngee Ann Polytechnic

  • Diploma in Digital Visual Effects
  • Diploma in Film Sound and Video

LASALLE College of the Arts

  • Diploma in Design Communication

Nanyang Academy of Fine Arts

  • Diploma in Graphic Communication
  • Diploma in Screen Media
  • Diploma in Illustration and Animation
  • Diploma in Interior and Exhibition Design

Applicants with a diploma in other disciplines from local polytechnics, or a diploma or an advanced diploma from other institutions, will be considered on a case-by-case basis. Recognition of a diploma or advanced diploma from other institutions is subject to the RMIT Program Manager’s approval.


*Top of page

Entrance requirements

Academic Requirements:

Successful completion of a diploma/qualification listed in Articulation and Pathways. Applicants with a diploma in other disciplines from local polytechnics, or a diploma or an advanced diploma from other institutions, will be considered on a case-by-case basis.

English Language Requirements:

Applicants who have achieved one of the following will meet the English language entry criteria to the program:

All other applicants must meet one of the following:

  • IELTS (Academic) - 6.5 (no band less than 6.0)
  • TOEFL –Paper-Based = 580 (TWE 4.5)
  • TOEFL - internet-Based (iBT) = 92, with minimum of 20 in all sections
  • Pearson Test of English (Academic) PTE(A) = 58 (no communication band less than 50);
  • Cambridge English (Advanced CAE) (up to 2014): 58 with no less than ‘borderline’ in each skill;
  • Cambridge English (Advanced CAE) 2015 onwards: 176 with no less than 169 in any component;
  • RMIT English Worldwide (REW) Advanced Plus or equivalent;
  • Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English.

Selection Tasks
All applicants must complete and submit a pre-selection kit. Shortlisted applicants may be required to attend a folio interview.
The folio should include finished pieces in a variety of media techniques and developmental work. Photographs of large pieces should be included rather than the pieces themselves.

*Top of page

External accreditation and industry links

In Singapore there are no professional bodies that recognise or accredit programs in Communication Design.

However, graduates of the Bachelor of Design (Communication Design) are eligible to become members of the following Professional Associations:

The Australian Graphic Design Association (AGDA): the peak national organisation for professional graphic designers

Design Institute Australia (DIA): Australia's professional membership body for designers and design businesses.

Interaction Design Association (IxDA): a global network dedicated to the professional practice of Interaction Design.

Industry professionals are actively involved throughout the program, as studio leaders, guest lecturers and tutors. Guest industry practitioners are also involved in the program through briefing, critique and moderation of studio projects.

*Top of page

Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

*Top of page

Library, IT and specialist resources

The Tay Eng Soon Library, at the Singapore Institute of Management, offers a comprehensive range of resources with over 63,000 books, 265 periodicals, reference materials, business directories and country profiles and a wide selection of audio-visual materials.

 The Tay Eng Soon Library offers the following services:

  • Online reservation of books that are currently on loan
  • Online cancellation of reserved books
  • Online renewal of books
  • Telephone renewal and reservation of books
  • Book returns at any SIM centre
  • Self-service photocopy facilities
  • Online booking / cancellation of discussion rooms
  • Free Notebook usage for the first 2 hours
  • On-campus / off-campus access to online databases
  • Ask-a-Librarian – an e-mail enquiry service
  • Hands-on sessions on how to use the online databases
  • Home / office book delivery service.

Resources availble from the RMIT Library

As a student enrolled in an RMIT University program you may access many of the extensive collections of electronic resources and services provided from the RMIT University Library in Melbourne. Resources include e-books, electronic journals and newspapers and product data. Library subject guides and web based tutorials will support your learning. Electronic resources and the online Ask a Librarian reference service are accessible on and off campus 24 hours per day.   
For more information on Library resources and services from Melbourne go to http://www.rmit.edu.au/library

Computer laboratories and colour printers will be provided, equipped to professional standards.

Online learning tools and content

As a student studying outside Australia with RMIT University partner institutions, you may access online learning materials at myRMIT: www.rmit.edu.au/myrmitstudies

Course Guides for each course in the program will identify print and electronic resources available for you for the completion of all your learning and assessment tasks.

Services available to you as a student at RMIT University

RMIT University offshore partners provide resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. The range of services available will vary at each RMIT University offshore partner. Enquire locally.

Services are available online to assist you with:

  • transition to tertiary student learning,
  • study skills, academic skills including academic literacy, writing for academic purposes, research, exam preparation and much more,
  • and career development and employment.


*Top of page
[Next: Learning outcomes]