- Overview
- Learning outcomes
- Program delivery
BP141 - Bachelor of Business (Marketing) (Applied)
Plan: BP141 - Bachelor of Business (Marketing)
Campus: City Campus
Program delivery
Approach to learning and assessmentProgram structureProgram transition planApproach to learning and assessment
Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop.
The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.
An important aspect of this program is the WIL year. To integrate this experience into your program you will also be required to undertake significant real world projects and manage your learning during those projects with effective communication, project planning and team skills.
The major styles of teaching, learning and assessment you will experience throughout your program will include:
Classroom teaching: May include lectures, guest lectures, panels, tutorials, class presentations, group discussions, student-led discussions, role-plays, etc. This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills. It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.
Problem-based learning: You may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation. This technique is designed to simulate the experiences you will encounter working in marketing.
Work Integrated Learning (WIL): The application of theoretical learning to a discipline-related work situation is an essential part of the course. Your WIL experience will take place in the third year and will comprise of assessed professional or vocational work in a work context in which feedback from clients and others from industry and community is integral to the experience. Your WIL experience will be integrated with academic learning prior to your co-op as well as upon return.
It will be necessary for all students undertaking co-op year to enrol and complete the co-op preparation course. This is a zero point course but is compulsory to ensure that students are successful in applying for and executing their co-op experience.
Flexible delivery: The program will incorporate extensive use of online resources. These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes.
Assignments and projects: These may be either research or problem based, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences. Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development. By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.
In-class tests: Provide you with feedback on your early understanding within a course and allow feedback to assist you in further developing your skills and abilities.
Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of marketing and business principles to either practical or theoretical issues.
Academic integrity
The originality verification software Turnitin (see http://www.turnitin.com), may be used on assessments in your program.
Note you must complete a hardcopy of the RMIT coversheet with your assessment submissions: http://mams.rmit.edu.au/rbkf8knmzbla1.doc
To support you with issues associated with the honesty and full referencing of external work presented in assignments, please visit the University website for Academic Integrity: http://www.rmit.edu.au/academicintegrity
Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: http://www.rmit.edu.au/academicintegrity/students
Top of pageProgram Structure
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Year One of Program |
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Year Two of Program |
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Year Three of Program |
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Year Four of Program |
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Program transition plan
If you started this degree program after 2007 you will need to meet the requirements of the renewed program. This includes anyone who articulates from another qualification and is entitled to a block exemption.
If you started this degree program prior to 2007 you will be able to move to the new structure with few problems, as the key change is the addition of four core courses. As you transition, you will be required to complete the following additional core courses if you haven’t already completed them as electives, and if you have sufficient courses left in their degree program:
BAFI1008 - Business Finance
MKTG1065 - B2B Marketing
MKTG1092 - Product Innovation and Management
MKTG1086 - Business Ethics
If you do not have enough remaining courses to include any or all of these new core courses you will be required to complete as many as possible and gain approval from the program leader for any divergence from the new program structure.
During the transition you will be approved to use the following courses interchangeably, although you must complete the amended course when it is available:
| Current | Course | Amended | Course |
|---|---|---|---|
| ACCT2033 | Financial Accounting | ACCT1060 | Management Accounting and Business |
| MKTG1053 | Services Marketing | MKTG1053 | Service Quality |
| MKTG1048 | Sales Strategy and Negotiation | MKTG1048 | Sales Strategy and Communication Skills |
| MKTG1061 | International Marketing | MKTG1061 | Global Marketing |
| MKTG1071 | Strategic Marketing Planning | MKTG1071 | Strategic Marketing |
| MKTG1065 | Industrial Marketing | MKTG1065 | B2B Marketing |
If you are a part-time student, from 2007 you will need to complete the WIL component or be granted an exemption for it.
If you were current in the program in June 2006, you would have received an email with details of the changes. This included the Transition Map in Attachment 3. If you require academic advice, please contact the program leader or the program administrator.
The planned name change of the four-year degree from BBus (Mktg) to BBus (Mktg) (App) should not have any impact on you. There is an exact correspondence between the old program and the new except that students now have three options for gaining industry experience. Students who enroll in the four-year BBus (Mktg) (App) degree and are unable to secure a two-semester co-op placement (Option A) may take the one-semester co-op plus Professional Skills Program (Option B) option or the Professional Skills Program plus WIL courses (Option C) combination. Alternatively, they may apply to transfer to the three-year BBus (Mktg) degree (which excludes a WIL/co-op year) prior to the beginning of their third academic year.
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