BP141 - Bachelor of Business (Marketing) (Applied)

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Plan: BP141P9 - Bachelor of Business (Marketing) (Applied)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing) (Applied)
Award abbreviation: BBus(Mktg)(App)
Total credit points: 384
Career: UGRD
Duration: 4 years full-time or part-time equivalent
Location: Melbourne City campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code: 063201C

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Purpose of the Program

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) (Applied) will prepare you for a career in the dynamic world of Marketing. You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law. These courses will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.

Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate.  Learning and teaching approaches for this program may include: lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers. You will have the opportunity to directly apply marketing theory to an industry context in a range of courses.

This program provides opportunities to apply and consolidate your knowledge and skills in a practical workplace setting during the third year of the program. Upon completion of your practical placement, you will employ the tools and experiences gained to innovate, design and solve business-related problems in two business design project courses. The fourth year of the program includes three capstone courses: BUSM4377 Marketing Business Design Project 1, BUSM4378 Marketing Business Design Project 2 and MKTG1071 Strategic Marketing. This capstone experience enables you to critically reflect on and consolidate your theoretical and practical learning in this program.

The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and context and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales. This program is available for on-campus study only.

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Articulation and pathways

Credit and exemptions will be assessed consistent with the principles of the RMIT University Credit Policy. Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program.

Credit pathways between RMIT University VET programs, Higher Education Diplomas & Associate Degrees in the same or related discipline, enable you upon successful completion of a lower level qualification, at the required standard for admission, to apply for advanced standing in a higher level qualification.

Credit pathways between RMIT University programs enable you upon graduating from an RMIT University qualification to apply for advanced standing in a higher level qualification. 

The current credit pathways for College of Business programs can be found at http://bit.ly/RMIT-Bus-Credit. These are subject to change.

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Entrance requirements

Applicants with recent secondary education (completed Year 12 in 2016, 2017 and 2018)

Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent. If applicable, this includes equity access schemes and any other adjustment factors.


Applicants with Vocational Education and Training study

Successful completion of any Australian Diploma or Advanced Diploma (or equivalent overseas qualification) with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM).


Applicants with Higher Education study 

Successful completion of an Australian Higher Education Diploma (or equivalent overseas qualification) with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM); or


Successful completion of an Associate Degree.


Successful completion of two Open Universities Australia higher education units with a GPA of 2.0. Scored or graded results are required.


3 year RMIT Bachelor of Business degree students (internal applicants only):

Successful completion of the equivalent of 1 semester of full-time study^ with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM); and no double-fail in any required course of the receiving degree; or


Successful completion of the equivalent of 4 semesters of full-time study^ with a cumulative GPA of 1.0 out of 4.0 / 50% WAM; and no double-fail in any required course of the receiving degree.


 4 year bachelor degree students:

Successful completion of the equivalent of 1 semester of full-time study^ of any Australian Bachelor Degree and no double-fail in any required course of the receiving degree.


^ One semester of full-time study relates to a block of study: 4 out of 4 or 3 out of 3 courses within a semester.

Applicants with Work and Life Experience

This course uses the entire academic record as part of its selection considerations.


You should sit the Special Tertiary Admissions Test (STAT) Multiple Choice if:

·         You have no prior Year 12, VET qualifications, HE results or relevant work experience that meet the minimum entry requirements for the program; and

·         You are 19 years of age or over (as of 1 Jan 2019) and have not enrolled in secondary studies for at least two years


Entrance requirements for international onshore applicants: Additionally all non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent.


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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions towards professional qualifications offered as part of the accreditation are subject to the applicant meeting set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.

The professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is the student/graduate' responsibility.

Professional BodyAccreditation DescriptionMembership and Opprtunities

Australian Marketing Institute [AMI]


Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 18 months credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligble for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]


Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.

All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers.  Through our document delivery service you can also request items from any library in the world.

Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service. 

Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library.

Online learning tools and content

Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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