BP141 - Bachelor of Business (Marketing) (Applied)

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Plan: BP141P9 - Bachelor of Business (Marketing) (Applied)
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing) (Applied)
Award abbreviation: BBus(Mktg)(App)
Total credit points: 384
Career: UGRD
Duration: 4 years full-time or part-time equivalent
Location: Melbourne City campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code: 063201C

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Purpose of the Program

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) (Applied) will prepare you for a career in the dynamic world of Marketing. You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law. These courses will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.

Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate.  Learning and teaching approaches for this program may include: lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers. You will have the opportunity to directly apply marketing theory to an industry context in a range of courses.

This program provides opportunities to apply and consolidate your knowledge and skills in a practical workplace setting during the third year of the program. Upon completion of your practical placement, you will employ the tools and experiences gained to innovate, design and solve business-related problems in two business design project courses. The fourth year of the program includes three capstone courses: BUSM4377 Marketing Business Design Project 1, BUSM4378 Marketing Business Design Project 2 and MKTG1071 Strategic Marketing. This capstone experience enables you to critically reflect on and consolidate your theoretical and practical learning in this program.

The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and context and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales. This program is available for on-campus study only.

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Articulation and pathways

Credit and exemptions will be assessed consistent with the principles of the RMIT University Credit Policy. Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program.

Credit pathways between RMIT University VET programs, Higher Education Diplomas & Associate Degrees in the same or related discipline, enable you upon successful completion of a lower level qualification, at the required standard for admission, to apply for advanced standing in a higher level qualification.

Credit pathways between RMIT University programs enable you upon graduating from an RMIT University qualification to apply for advanced standing in a higher level qualification. 

The current credit pathways for College of Business programs can be found at http://bit.ly/RMIT-Bus-Credit. These are subject to change.

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Entrance requirements

Academic Requirements:

Current Year 12: Successful completion of Australian Year 12 or equivalent with a minimum ATAR of 75, or equivalent.
Pre-requisite studies in Australian Year 12 English (units 3 and 4) or equivalent with a minimum study score of 25 (or ESL English 30) or equivalent.

Non Year 12: Successful completion of an Australian Diploma, Advanced Diploma or equivalent with a GPA of 2.0 (out of 4.0); an Australian Associate Degree, or equivalent with a GPA of 1.0 (out of 4.0). Partially completed Higher Education studies may also be considered.

Entrance requirements for international onshore applicants: Additionally all non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent.

 

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External accreditation and industry links

The Bachelor of Business (Marketing) (Applied) is accredited by the Australian Marketing Institute (AMI).

Students and graduates of the program are eligible to apply for membership of the AMI and the Australian Market and Social Research Society (AMSRS). 

www.ami.org.au
www.amsrs.com.au

 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.

All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers.  Through our document delivery service you can also request items from any library in the world.

Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service. 

Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library.

Online learning tools and content

Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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