- Overview
- Learning outcomes
- Program delivery and structure
BP141 - Bachelor of Business (Marketing) (Applied)
Plan: BP141P9 - Bachelor of Business (Marketing) (Applied)
Campus: City Campus
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structureProgram transition planApproach to learning and assessment
Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop.
The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.
An important aspect of this program is the WIL year. To integrate this experience into your program you will also be required to undertake significant real world projects and manage your learning during those projects with effective communication, project planning and team skills.
The major styles of teaching, learning and assessment you will experience throughout your program will include:
Classroom teaching: May include lectures, guest lectures, panels, tutorials, class presentations, group discussions, student-led discussions, role-plays, etc. This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills. It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.
Problem-based learning: You may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation. This technique is designed to simulate the experiences you will encounter working in marketing.
Flexible delivery: The program will incorporate extensive use of online resources. These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes.
Assignments and projects: These may be either research or problem based, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences. Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development. By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.
In-class tests: Provide you with feedback on your early understanding within a course and allow feedback to assist you in further developing your skills and abilities.
Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of marketing and business principles to either practical or theoretical issues.
Academic integrity
The originality verification software Turnitin (see www.turnitin.com), may be used on assessments in your program. To support you with issues associated with the honesty and full referencing of external work presented in assignments, please visit the University website for Academic Integrity: www.rmit.edu.au/students/student-essentials/assessment-and-results/academic-integrity.
Please note that if you have a long-term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the Equitable Learning Services (ELS) unit if you would like to find out more. Information about ELS can be found via the following link: www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services.
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) www.rmit.edu.au/students/enrolment/credit/he.
For more information on assessment, refer to the RMIT Assessment Processes policy.
Top of pageWork integrated learning
As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) courses in this program are:
- MKTG1415 Digital Marketing (12 credit points)
- MKTG1092 Product Innovation and Management (12 credit points)
- BUSM4378 Marketing Business Design Project 2 (12 credit points)
- MKTG1242 Marketiing Work Integrated Learning 1 (12 credit points)
- MKTG1243 Marketing Work Integrated Learning 2 (12 credit points)
- MKTG1244 Marketing Work Experience in Industry 1 (12 credit points)
- MKTG1245 Marketing Work Experience in Industry 2 (12 credit points)
These courses will provide you with opportunities to apply your academic skills to a work-based context.
In particular you will:
- undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice; and
- be involved in authentic engagement with partner organisations that includes industry feedback.
These learning opportunities may be in the form of industry based projects, simulations or placements.
Top of pageProgram Structure
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Year Three of Program |
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Year Four of Program |
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| Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor: | ||||||||||||||||||||||||||||||||||||
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Program transition plan
SEMESTER 2 2023 TRANSITION ARRANGEMENTS
OMGT2378 Interdisciplinary Business Project will replace BUSM4378 Marketing Business Design Project 2.If you have completed BUSM4378 Marketing Business Design Project 2 before Semester 2, 2023, you will not need to complete OMGT2378 Interdisciplinary Business Project.
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The BP141 Bachelor of Business (Marketing) (Applied) program will be formally discontinued from Semester 1, 2022, and the final intake for admission into the BP141 Bachelor of Business (Marketing) (Applied) program will be Semester 2, 2021. The program will be taught out to current students until Semester 1, 2033. If you anticipate that you will successfully complete this program by the end of 2021, these changes do not apply to you.
The BP141 Bachelor of Business (Marketing)(Applied) is currently accredited by the Australian Marketing Institute. The College of Business and Law will seek ongoing professional accreditation of BP141 Bachelor of Business (Marketing)(Applied) until the end of the teach out period.
BP343 Bachelor of Business and BP344 Bachelor of Business are not currently accredited by any professional body. The College of Business and Law is seeking professional accreditation for the marketing major within the BP343 Bachelor of Business and BP344 Bachelor of Business Professional Practice.
Current students who will not finish the program by the end of 2021 have the option to either:
Option 1 - Remain in your current program
Recommended for students in the second, third or fourth year of your current program.
If you remain in your current program, you must complete the program by the end of Semester 1, 2033.
Please refer to the course teach-out schedule for your current program which will be provided to your RMIT student email to help you plan your enrolment.
If you commenced the program before Semester 1 2022, please refer to the following transition rules:
If you have completed LAW2442 Commercial Law, you do not need to complete LAW2442 Business Law, as this is a course title change only.
If you have completed MKTG1086 Business Ethics, you do not need to complete MKTG1423 Marketing and Society, as this is a replacement course only.
If you have completed MKTG1053 Service Quality, you do not need to complete MKTG1053 Service Marketing, as this is a course title change only.
If you have completed MKTG1069 Advanced Marketing Concepts and Applications, you do not need to complete MKTG1069 Applied Marketing Management, as this is a course title change only.
Option 2 - Transfer to the BP343 Bachelor of Business (3yr degree) or BP344 Bachelor of Business Professional Practice (4yr degree) or any other RMIT program.
Recommended for students in the first year of your current program.
The equivalent major in the new programs to your existing degree is Marketing. Note: entry will be subject to maintaining satisfactory academic progress.
To transfer into the BP343 Bachelor of Business or BP344 Bachelor of Business Professional Practice, please refer to the following steps:
Domestic Students
1. Log into myRMIT
2. Under 'Launch Applications', select 'Apply for a Program'
Please also note, in line with government changes, all RMIT program and course fees have increased from 1 January 2021. For a detailed explanation about these changes, please visit the RMIT Fees for Commonwealth supported students page. You are welcome to contact RMIT Student Connect if you have any further queries regarding this change as the fee increase will apply to you if you decide to transfer into the new program.
International Students
Apply to change your program via the online application system. More information on how to apply.
If you are eligible for a transfer, a new offer letter will be issued to you, and you will be required to accept your new offer to finalise your transfer and receive a new CoE for your student visa.
If you have been awarded sponsorship or scholarship, you will be required to obtain a new letter of approval (i.e. Financial Guarantee) from your sponsor before you are eligible to be accepted into the new program, receive a new CoE or enrol.
Information for all students
Credit will be assessed on an individual basis and where possible, credit will be granted with grades (including fail grades). Note: you will not be required to submit any supporting documentation in your application (i.e., transcripts, qualifications).
If you have any queries or concerns about your enrolment, please do not hesitate to contact Business Connect who will be able to assist you in planning your studies.
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