BP141 - Bachelor of Business (Marketing) (Applied)

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Plan: BP141P9 - Bachelor of Business (Marketing) (Applied)
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches.  The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop.

The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area.  Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.

An important aspect of this program is the WIL year.  To integrate this experience into your program you will also be required to undertake significant real world projects and manage your learning during those projects with effective communication, project planning and team skills.
The major styles of teaching, learning and assessment you will experience throughout your program will include:

Classroom teaching:  May include lectures, guest lectures, panels, tutorials, class presentations, group discussions, student-led discussions, role-plays, etc.  This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills.  It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Problem-based learning:  You may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation.  This technique is designed to simulate the experiences you will encounter working in marketing.

Flexible delivery:  The program will incorporate extensive use of online resources.  These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes.

Assignments and projects:  These may be either research or problem based, and may be undertaken in teams or individually.  They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.  Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development.  By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.

In-class tests:  Provide you with feedback on your early understanding within a course and allow feedback to assist you in further developing your skills and abilities.

Formal examinations:  Will provide you with the opportunity to demonstrate your understanding and application of marketing and business principles to either practical or theoretical issues.

Academic integrity
The originality verification software Turnitin (see http://www.turnitin.com), may be used on assessments in your program.
Note you must complete a hardcopy of the RMIT coversheet with your assessment submissions: http://mams.rmit.edu.au/rbkf8knmzbla1.doc

To support you with issues associated with the honesty and full referencing of external work presented in assignments, please visit the University website for Academic Integrity: http://www.rmit.edu.au/academicintegrity

Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: http://www1.rmit.edu.au/students/academic-integrity

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Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) courses in this program are:

  • MKTG1065 B2B Marketing (12 credit points)
  • MKTG1061 Global Marketing (12 credit points)

These courses will provide you with opportunities to apply your academic skills to a work-based context. 

In particular you will:

  • undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice; and
  • be involved in authentic engagement with partner organisations that includes industry feedback.

These learning opportunities may be in the form of industry based projects, simulations or placements.

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Program Structure

To graduate you must complete the following:
 

All courses listed may not be available each semester.

 

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Year One of Program

Complete the following Eight (8) Courses:

Course Title

Credit Points

Course Code

Campus

Accounting in Organisations and Society12ACCT1046City Campus
Business Statistics 112ECON1030City Campus
Marketing Principles12MKTG1025City Campus
Macroeconomics 112ECON1010City Campus
Prices and Markets12ECON1020City Campus
Introduction to Management12BUSM4176City Campus
Business Information Systems12ISYS2056City Campus
Buyer Behaviour12MKTG1050City Campus
 
AND

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Year Two of Program

Complete the following Eight (8) Courses:

Course Title

Credit Points

Course Code

Campus

Commercial Law12LAW2442City Campus
Marketing Communication12MKTG1041City Campus
Market Research12MKTG1045City Campus
Service Quality12MKTG1053City Campus
Digital Marketing12MKTG1415City Campus
Advanced Marketing Concepts and Applications12MKTG1069City Campus
Applied Brand Management12MKTG1080City Campus
Business Ethics12MKTG1086City Campus
 
AND

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Year Three of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Marketing - Work Experience in Industry 136MKTG1244City Campus
Marketing - Work Integrated Learning 112MKTG1242City Campus
Marketing - Work Experience in Industry 236MKTG1245City Campus
Marketing - Work Integrated Learning 212MKTG1243City Campus
 
AND

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Year Four of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Product Innovation and Management12MKTG1092City Campus
Marketing Business Design Project 112BUSM4377City Campus
Strategic Marketing12MKTG1071City Campus
Marketing Business Design Project 212BUSM4378City Campus
AND
{
Select and Complete Four (4) Courses from a Business Discipline minor or Other Discipline minor:
Business Discipline Minors
Other Discipline Minor
OR
Select and Complete Four (4) Courses from:
University Elective
}
 

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Program transition plan

Scenario 1: If you have completed B2B Marketing and Global Marketing

No impact on your program structure. 

You may undertake Digital Marketing and/or Applied Brand Management as electives.

 

Scenario 2: If you have completed B2B Marketing but not Global Marketing

You can do one of the following:

Continue with previous program structure and take Global Marketing OR

take Digital Marketing OR

take Applied Brand Management.

 

Scenario 2: If you have completed Global Marketing but not B2B Marketing.

You can do one of the following:

Continue with previous program structure and take B2B marketing OR

take Digital Marketing OR

take Applied Brand Management.

 

Scenario 3: If you have not completed Global Marketing or B2B Marketing

You can do one of the following:

Continue with previous program structure and complete Global Marketing and B2B Marketing OR

Can choose to take any two of the following four courses:

Global Marketing

B2B Marketing

Digital Marketing

Applied Brand Management

 

 

 

 

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