BP219 - Bachelor of Communication (Advertising)

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Plan: BP219P9 - Bachelor of Communication (Advertising)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Communication (Advertising)
Award abbreviation: BComm(Advtg)
Total credit points: 288
Career: UGRD
Duration: 3 Years Full Time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/mediacommunication
ASCED code: 100799
CRICOS code: 064394C

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Purpose of the Program

The RMIT Bachelor of Communication (Advertising) provides professional preparation at degree level for a stimulating career in the highly competitive and constantly changing global Advertising industry. The program has three distinct emphases: Art Direction,Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This program offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategy and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.

At the conclusion of this program, you will have knowledge and skills in the creative and the creative management areas of advertising and be able to communicate your advertising solutions effectively and confidently with clients, suppliers and others. Graduates of this program may work in advertising or communications agencies or client organisations in roles including art direction, copywriting, strategy planning and account management.

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Articulation and pathways


Due to the changes to this program, current articulation agreements are under review.


Pathways refer to related programs for which you may be eligble once you have graduated from your current program. Upon completion of the Bachelor of Communication (Advertising), you may be elible to undertake further studies in related programs at RMIT. RMIT’s School of Media and Communication offers the Bachelor of Media and Communication (Honours) program and the following postgraduate offerings in Advertising and Communication: Master of Advertising incorporating the Graduate Diploma in Advertising; Doctor of Philosophy - Communication (PhD).

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Entrance requirements

Academic entrance requirements: Successful completion of an Australian Year 12 or equivalent senior secondary school studies, or RMIT Foundation Studies program, or a recognised post secondary diploma or certificate in a relevant discipline. Applicants with post secondary work experience in this field will also be considered.

VCE prerequisites: Units 3 and 4 – a study score of at least 30 in English (any).

International English language requirements:

  • IELTS (Academic): 6.5 (no band less than 6.0)
  • TOEFL (Paper based): 580 (TWE 4.5)
  • TOEFL (Internet Based Test – iBT): Overall score of 92 with minimum of 20 in any sections
  • Pearson Test of English (Academic) (PTE(A)): 58 (no band less than 50)
  • Cambridge English – Advanced (CAE): CAE Grade B
  • RMIT English Worldwide (REW) – English for Academic Purposes (EAP) programs: Advanced Plus certificate.

Extra requirements
Applicants must complete and submit a pre-selection kit. Short listed applicants may be required to present their folio to a selection panel.
The folio should include examples of finshed pieces and development work in a varierty of media and techniques.

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External accreditation and industry links

The Bachelor of Communication (Advertising) is accredited by the worldwide industry body, the New York based International Advertising Association, IAA (www.iaaglobal.org). Upon successful completion of this program you will be eligible to receive an IAA Certificate in Marketing Communications.

The program is led by staff with industry experience and a number of courses are delivered by industry practitioners.


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content
You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University
RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.
You can find more information at www.rmit.edu.au/students


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