BP219 - Bachelor of Communication (Advertising)

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Plan: BP219P9 - Bachelor of Communication (Advertising)
Campus: City Campus

Learning outcomes

Program Learning Outcomes Statement

On successful completion of this program you will be able to:

  • produce innovative and professional solutions to advertising communication briefs using creative art direction and/or copywriting skills
  • apply a body of theoretical and practical knowledge and specific skills in your discipline in which to base your professional practice or future study
  • critically analyse, synthesize and reflect on your discipline in both local and international contexts
  • demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline 
  • communicate using diverse formats and strategies to audiences within and external to your discipline 
  • work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
  • apply initiative and judgment in planning, problem solving and decision making in your practice or future study
  • identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study

An understanding of broader cultural, historical and theoretical issues will be developed through your Minor stream courses. 

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