BP219 - Bachelor of Communication (Advertising)

Plan: BP219P9 - Bachelor of Communication (Advertising)
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

---

Approach to learning and assessment

In tutorials and laboratories, you will have the opportunity to develop problem-solving and analytical skills and you will be challenged to seek out new and unexpected solutions to advertising opportunities. Working as individuals or in teams you will initiate, plan, create and produce effective advertising campaigns that generate attention to brands and products, build an emotional bond with consumers, and develop the knowledge and skills to critically appraise and evaluate these executions. Elements of this program may be delivered face-to-face, online or a mix of both.

Lectures explore the more theoretical aspects of advertising: advertising principles, regulations, structures and responsibilities, media choice, branding theory, the influence of the past on contemporary advertising, the impact of globalisation and technology, and the ongoing social and ethical debates and dilemmas that surround advertising practice. Seminars will focus on recent industry developments and examine the wider issues involved in creating and managing advertising. You will develop an understanding of how target markets, budgets, production, consumer research, media selection and the various stakeholders impact on and influence advertising outcomes.

In studios, learning emerges through making: an investigative and creative process driven by research, exploration and experimentation, critique and reflection.

RMIT Advice

If you have a disability, long-term illness and/or mental health condition or are the primary carer of individuals with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.

Recognition of Prior Learning (RPL)
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Top of page

Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will:

• undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
• interact with industry and community when undertaking these activities;
• complete these activities in real work contexts or situations;
  and in addition:
• these interactions and the work contexts provide distinctive sources of feedback to you to assist your learning.

Any or all of these aspects of a WIL experience may be simulated in a workplace environment.

The WIL nominated course for the program is:

• COMM2662 Advertising Industry Practice (24cp)

In this course, you will have the opportunity to work in teams you will develop a series of industry briefed campaigns and/or global competitions from concept development through to execution.

In the case where a placement ends early, please refer to the WIL Procedure. 

Top of page

Program Structure

To graduate you must complete the following. Please note, all courses may not be available each semester.
Top of page
Year One of Program
Complete the following Four (4) Core Courses:
Course Title Credit Points Course Code Campus Advertising Foundations 24 COMM2661 City Campus Creative Advertising 12 GRAP2311 City Campus Advertising Campaign Strategy 24 COMM2659 City Campus Advertising Media 12 GRAP2369 City Campus
AND
Complete One (1) Course from the Minor Streams. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
AND
Top of page
Year Two of Program
Complete the following Three (3) Core Courses:
Course Title Credit Points Course Code Campus Art Direction 12 GRAP2315 City Campus Copywriting 12 GRAP2319 City Campus Advertising Industry Practice 24 COMM2662 City Campus
AND
Complete Two (2) Courses from the Minor Streams. If you are completing a single Minor Stream, this course must be from the same Minor Stream taken in Year One. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
AND
Select and Complete One (1) Course from:
University Elective
AND
Top of page
Year Three of Program
Complete the following Three (3) Courses:
Course Title Credit Points Course Code Campus Advanced Creative Advertising 24 COMM2664 City Campus Advertising Capstone 24 COMM2660 City Campus People and Data 12 COMM2868 City Campus
AND
Complete One (1) Course from the Minor Streams. If you are completing a single Minor Stream, you must select the capstone course from the same Minor Stream taken in Years One & Two. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
AND
Select and Complete One (1) Course from:
University Elective
AND
(
Top of page
Minor: Approaches to Popular Culture
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Pop Culture in Everyday Life 12 COMM2633 City Campus TV and Screen Cultures 12 COMM1073 City Campus Music in Popular Culture 12 COMM1081 City Campus Speculative Futures 12 COMM2874 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Popular Culture Now 12 COMM2631 City Campus
OR
Top of page
Minor: Asian Media and Culture
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Contemporary Asian Modernities 12 COMM2878 City Campus Asian Media and Communication 12 COMM2871 City Campus Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus Exploring Asian Popular Culture 12 COMM2345 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Sex, Politics & Social Change in Asia 12 COMM2253 City Campus
OR
Top of page
Minor: Cinema Studies
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Cinema Studies 12 COMM1031 City Campus Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus Cinema and Nation 12 COMM2876 City Campus Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Uses of Film Theory 12 COMM1036 City Campus
OR
Top of page
Minor: Literary Studies
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Literature and Decolonisation 12 LANG1375 City Campus Reading Space and Place 12 COMM2635 City Campus Literary Environments 12 LANG1374 City Campus Narrating the Self 12 COMM2638 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Literature's Ethics 12 COMM2630 City Campus
OR
Top of page
Minor: Contemporary Politics and Communication
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus Politics and Communication 12 COMM2409 City Campus Changing Economies and Communication 12 COMM2408 City Campus Screening Politics and Technologies 12 COMM2636 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Work, Politics and Technology 12 COMM2407 City Campus
)
AND
Top of page
School Options
School Options:
Course Title Credit Points Course Code Campus Advertising Media 12 GRAP2369 City Campus Asian Media and Communication 12 COMM2871 City Campus Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus Exploring Asian Popular Culture 12 COMM2345 City Campus Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus Creating a Communication Business 12 COMM2337 City Campus Changing Economies and Communication 12 COMM2408 City Campus Cinema and Nation 12 COMM2876 City Campus Client Management 12 COMM2333 City Campus Communicating Brand Narrative 12 COMM2684 City Campus Communicating the Environment 12 COMM2877 City Campus Contemporary Australian Writing 12 COMM2392 City Campus Contemporary Asian Modernities 12 COMM2878 City Campus Creative Advertising 12 GRAP2311 City Campus DJs, Digital Rhythms and Dance Cultures 12 PERF2061 City Campus Fact Checking and Verification 12 COMM2803 City Campus Feminist and Queer Perspectives 12 COMM2879 City Campus Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus Film Genre 12 COMM2881 City Campus Foundations of Public Relations 12 COMM1161 City Campus General News Reporting 12 COMM2148 City Campus Interdisciplinary Communication Project 12 COMM2324 City Campus Introduction to Advertising 12 MKTG1208 City Campus Introduction to Cinema Studies 12 COMM1031 City Campus Literary Environments 12 LANG1374 City Campus Literature and Decolonisation 12 LANG1375 City Campus Live Media 12 COMM2220 City Campus Media and Communication Internship 12 COMM2639 City Campus Music in Popular Culture 12 COMM1081 City Campus Narrating the Self 12 COMM2638 City Campus Networked Media 12 COMM2219 City Campus People and Data 12 COMM2868 City Campus Persuasive Communication 12 COMM2112 City Campus Photojournalism 12 COMM2640 City Campus Playful Media and Everyday Creativities 12 COMM2869 City Campus Podcasting 12 COMM2870 City Campus Politics and Communication 12 COMM2409 City Campus Pop Culture in Everyday Life 12 COMM2633 City Campus Professional Writing 12 COMM2147 City Campus Reading Space and Place 12 COMM2635 City Campus Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus Screening Politics and Technologies 12 COMM2636 City Campus Social Media Communication 12 COMM2872 City Campus Speculative Futures 12 COMM2874 City Campus Understanding Sports Media 12 COMM2325 City Campus Storytelling 12 GRAP2317 City Campus The Spectacle of Music Video: From MTV to YouTube 12 PERF2062 City Campus TV and Screen Cultures 12 COMM1073 City Campus Wicked problems: innovative solutions 12 SOCU2276 City Campus
Top of page

Program transition plan

From semester 1, 2024, BP219 Bachelor of Communication (Advertising) will be discontinued and replaced with BP354 Bachelor of Professional Communication. The last intake into this program was Semester 2, 2023.

If you are a current student, you will remain in the Bachelor of Communication (Advertising) and will have until the end of semester 2, 2027 to complete your program. You will be provided with detailed enrolment advice to support completion of the program in the teach out period.  Please note that any Leave of Absence requests whilst enrolled in your current program plan may not be approved whilst your program plan is in teach-out. 

If you are unable to complete the program by the end of the teach out period, you will be transitioned into the new program plan from semester 1, 2028. Students who are transitioned will be provided with academic advice, support, and an enrolment plan. All approved courses undertaken in this plan will contribute toward your degree, however you may be required to do additional courses and incur fees for these.  

If you deferred your studies in 2023 you will be transferred to the new BP354 Bachelor of Professional Communication for semester 1, 2024.

Where to get help

If you have questions or concerns regarding this advice, including what to do if you are unable to complete by the end of the teach out period, please do not hesitate to contact your program manager, Bruno Schivinski via email to bruno.schivinski@rmit.edu.au.   

Top of page
 
 
[Previous: Learning outcomes]