BP222 - Bachelor of Communication (Professional Communication)

Plan: BP222 - Bachelor of Communication (Professional Communication)
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

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Approach to learning and assessment

Studio-based learning is a distinguishing feature of the program. In studios, learning emerges through making - an investigative and creative process driven by research, exploration and experimentation, and critique and reflection.

You will experience a variety of learning and teaching modes and approaches, in developing the skills of a media and communication professional. Learning and teaching modes may include interactive seminars with case studies, online components, lectures and tutorials with presentations in large and small classes, group-based learning, computer-based activities, and negotiated learning such as work-based projects. Elements of this program may be delivered face-to-face, online or a mix of both.

This program utilises a range of assessment approaches to evaluate student learning against stated learning outcomes and program learning outcomes for the individual courses.  Assessments may include written submissions such as essays, literature reviews, online publications; oral presentations; assignments and projects.

Feedback will also be given to help you track how your learning is progressing against the specified learning outcomes and program learning outcomes for each course, with strengths highlighted and recommendations given on areas for improvement.  You will also be given opportunities to provide feedback on the course to enable ongoing development of learning and teaching content and processes.

RMIT Advice

If you have a disability, long-term illness and/or mental health condition or are the primary carer of individuals with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.

Recognition of Prior Learning (RPL)
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL): https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will:

• undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
• interact with industry and community when undertaking these activities;
• complete these activities in real work contexts or situations;
• these interactions and the work contexts provide distinctive sources of feedback to you to assist your learning.

In this program, you will be doing specific courses that focus on work integrated learning (WIL).  You will be assessed on professional or vocational work in a work place setting (real or simulated) and receive feedback from those involved in your industry.  The WIL course in this program is:

• COMM2675 Professional Communication Studio (24cp)

This course includes a work-integrated learning experience in which your knowledge and skills will be applied and assessed in project-based learning, where feedback from industry and/or community is integral to your experience. In this course, you will gain experience in professional communication practices and processes by working on real-world briefs.

Internship Requirements

In this program you will undertake an internship in COMM2639 Media and Communication Internship (12cp). An agreement including schedule and relevant insurance documentation is required to be completed before commencing each internship (local and international). International internship must be registered and processed through RMIT Global Mobility.

For international placements: You may require immunizations and/or current visa depending on the  location of your placement.

In the case where a placement ends early, please refer to the WIL Procedure.

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Program Structure

To graduate you must complete the following courses: All courses listed may not be available each semester.
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Year One of Program
Complete the following Five (5) Core Courses:
Course Title Credit Points Course Code Campus Foundations of Public Relations 12 COMM1161 City Campus Making Media 12 COMM2674 City Campus General News Reporting 12 COMM2148 City Campus Introduction to Advertising 12 MKTG1208 City Campus Professional Communication Foundations 24 COMM2837 City Campus
AND
Complete One (1) Course from the Minor Streams. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from:
University Elective
AND
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Year Two of Program
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Professional Writing 12 COMM2147 City Campus Interdisciplinary Communication Project 12 COMM2324 City Campus
AND
{
Complete the following Two (2) Media Courses:
Course Title Credit Points Course Code Campus Media 3 24 COMM2626 City Campus Media 4 24 COMM2627 City Campus
OR
Complete the following Three (3) Journalism Courses:
Course Title Credit Points Course Code Campus Journalism Reporting and Writing 12 COMM2835 City Campus Journalism Law and Ethics 12 COMM2836 City Campus Journalism Technologies 24 COMM2653 City Campus
OR
Complete the following Four (4) Public Relations Courses:
Course Title Credit Points Course Code Campus Public Relations Research Methods 12 MKTG1460 City Campus Communication Strategy and Planning 12 COMM2143 City Campus Applied Public Relations Research: Insights to Action 12 MKTG1456 City Campus Issues, Risk and Crisis Communication 12 COMM2688 City Campus
OR
Complete the following Three (3) Advertising courses:
Course Title Credit Points Course Code Campus Client Management 12 COMM2333 City Campus Creative Advertising 12 GRAP2311 City Campus Advertising Industry Practice 24 COMM2662 City Campus
}
AND
Complete Two (2) Courses from the Minor Streams. If you are completing a single Minor Stream, this course must be from the same Minor Stream taken in Year One. The list of Minor Streams can be found after the Year Three course list.
AND
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Year Three of Program
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Media and Communication Internship 12 COMM2639 City Campus Professional Communication Studio 24 COMM2675 City Campus
AND
{
Complete One (1) of the following 24 credit point options from the same discipline undertake in Year 2: Complete the following One (1) Media Course:
Course Title Credit Points Course Code Campus Media 5 24 COMM2628 City Campus
OR
Complete the following One (1) Journalism Course:
Course Title Credit Points Course Code Campus Reporting with Sound and Image 24 COMM2656 City Campus
OR
Complete the following One (1) Public Relations Course:
Course Title Credit Points Course Code Campus Influence and Impact in Public Relations 24 COMM2687 City Campus
OR
Complete the following Two (2) Advertising courses:
Course Title Credit Points Course Code Campus Copywriting 12 GRAP2319 City Campus Art Direction 12 GRAP2315 City Campus
}
AND
Complete One (1) Course from the Minor Streams. If you are completing a single Minor Stream, you must select the capstone course from the same Minor Stream taken in Years One & Two. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document:
AND
Select and Complete One (1) Course from:
University Elective
AND
(
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Minor: Approaches to Popular Culture
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Pop Culture in Everyday Life 12 COMM2633 City Campus TV and Screen Cultures 12 COMM1073 City Campus Music in Popular Culture 12 COMM1081 City Campus Speculative Futures 12 COMM2874 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Popular Culture Now 12 COMM2631 City Campus
OR
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Minor: Asian Media and Culture
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Contemporary Asian Modernities 12 COMM2878 City Campus Asian Media and Communication 12 COMM2871 City Campus Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus Exploring Asian Popular Culture 12 COMM2345 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Sex, Politics & Social Change in Asia 12 COMM2253 City Campus
OR
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Minor: Cinema Studies
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Cinema Studies 12 COMM1031 City Campus Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus Cinema and Nation 12 COMM2876 City Campus Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Uses of Film Theory 12 COMM1036 City Campus
OR
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Minor: Literary Studies
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Literature and Decolonisation 12 LANG1375 City Campus Reading Space and Place 12 COMM2635 City Campus Literary Environments 12 LANG1374 City Campus Narrating the Self 12 COMM2638 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Literature's Ethics 12 COMM2630 City Campus
OR
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Minor: Contemporary Politics and Communication
Select and Complete Three (3) of the following Courses:
Course Title Credit Points Course Code Campus Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus Politics and Communication 12 COMM2409 City Campus Changing Economies and Communication 12 COMM2408 City Campus Screening Politics and Technologies 12 COMM2636 City Campus
AND
Complete the following One (1) Course:
Course Title Credit Points Course Code Campus Work, Politics and Technology 12 COMM2407 City Campus
)
AND
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School Options
School Options:
Course Title Credit Points Course Code Campus Advertising Media 12 GRAP2369 City Campus Asian Media and Communication 12 COMM2871 City Campus Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus Exploring Asian Popular Culture 12 COMM2345 City Campus Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus Creating a Communication Business 12 COMM2337 City Campus Changing Economies and Communication 12 COMM2408 City Campus Cinema and Nation 12 COMM2876 City Campus Client Management 12 COMM2333 City Campus Communicating Brand Narrative 12 COMM2684 City Campus Communicating the Environment 12 COMM2877 City Campus Contemporary Australian Writing 12 COMM2392 City Campus Contemporary Asian Modernities 12 COMM2878 City Campus Creative Advertising 12 GRAP2311 City Campus DJs, Digital Rhythms and Dance Cultures 12 PERF2061 City Campus Fact Checking and Verification 12 COMM2803 City Campus Feminist and Queer Perspectives 12 COMM2879 City Campus Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus Film Genre 12 COMM2881 City Campus Foundations of Public Relations 12 COMM1161 City Campus General News Reporting 12 COMM2148 City Campus Interdisciplinary Communication Project 12 COMM2324 City Campus Introduction to Advertising 12 MKTG1208 City Campus Introduction to Cinema Studies 12 COMM1031 City Campus Literary Environments 12 LANG1374 City Campus Literature and Decolonisation 12 LANG1375 City Campus Live Media 12 COMM2220 City Campus Media and Communication Internship 12 COMM2639 City Campus Music in Popular Culture 12 COMM1081 City Campus Narrating the Self 12 COMM2638 City Campus Networked Media 12 COMM2219 City Campus People and Data 12 COMM2868 City Campus Persuasive Communication 12 COMM2112 City Campus Photojournalism 12 COMM2640 City Campus Playful Media and Everyday Creativities 12 COMM2869 City Campus Podcasting 12 COMM2870 City Campus Politics and Communication 12 COMM2409 City Campus Pop Culture in Everyday Life 12 COMM2633 City Campus Professional Writing 12 COMM2147 City Campus Reading Space and Place 12 COMM2635 City Campus Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus Screening Politics and Technologies 12 COMM2636 City Campus Social Media Communication 12 COMM2872 City Campus Speculative Futures 12 COMM2874 City Campus Understanding Sports Media 12 COMM2325 City Campus Storytelling 12 GRAP2317 City Campus The Spectacle of Music Video: From MTV to YouTube 12 PERF2062 City Campus TV and Screen Cultures 12 COMM1073 City Campus Wicked problems: innovative solutions 12 SOCU2276 City Campus
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Program transition plan

From semester 1, 2024, BP222 Bachelor of Communication (Professional Communication) will be discontinued and replaced with BP354 Bachelor of Professional Communication. The final intake into BP222 was Semester 1, 2023.

If you are a current student, you will remain in the Bachelor of Communication (Professional Communication) and will have until the end of semester 2, 2027 to complete your program. You will be provided with detailed enrolment advice to support completion of the program in the teach out period. Please note that any Leave of Absence requests whilst enrolled in your current program plan may not be approved whilst your program plan is in teach-out. 

If you are unable to complete the program by the end of the teach out period, you will be transitioned into the new program plan from semester 1, 2028. Students who are transitioned will be provided with academic advice, support, and an enrolment plan. All approved courses undertaken in this plan will contribute toward your degree, however you may be required to do additional courses and incur fees for these.  

If you are currently enrolled in the Bachelor of Communication (Professional Communication) in Vietnam and wish to transfer to Melbourne for study abroad or as a cross campus student to complete the program in Melbourne you may be able to continue to transfer into BP222 Bachelor of Communication (Professional Communication) Melbourne until the end of the teach out period, depending on your placement in the program. If you are a student at RMIT Vietnam, you will be provided with program advice to support your transition to Melbourne.

If you deferred your studies in 2023 you will be transferred to the new BP354 Bachelor of Professional Communication for semester 1, 2024.

Where to get help

If you have questions or concerns regarding this advice, including what to do if you are unable to complete by the end of the teach out period, please do not hesitate to contact your program manager, Jay Thompson via email to jay.thompson@rmit.edu.au.   

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