BP222 - Bachelor of Communication (Professional Communication)

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Plan: BP222OSVI - Bachelor of Communication (Professional Communication)
Campus: RMIT University Vietnam

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Studio-based learning is a distinguishing feature of the program. In studios, learning emerges through making - an investigative and creative process driven by research, exploration and experimentation, and critique and reflection.

You will experience a variety of learning and teaching modes and approaches, in developing the skills of a media and communication professional. Learning and teaching modes may include interactive seminars with case studies, online components, lectures and tutorials with presentations in large and small classes, group-based learning, computer-based activities, and negotiated learning such as work-based projects. 

This program utilises a range of assessment approaches to evaluate student learning against stated learning outcomes and program learning outcomes for the individual courses.  Assessments may include written submissions such as essays, literature reviews, online publications; oral presentations; assignments and projects.

Feedback will also be given to help you track how your learning is progressing against the specified learning outcomes and program learning outcomes for each course, with strengths highlighted and recommendations given on areas for improvement.  You will also be given opportunities to provide feedback on the program to enable ongoing development of learning and teaching content and processes.

RMIT Advice
If you have a disability, long-term illness and/or mental health condition or are the primary carer of individuals with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Service (RMIT Vietnam) if you would like to find out more.

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will:

  • undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
  • interact with industry and community when undertaking these activities;
  • complete these activities in real work contexts or situations;
  • these interactions and the work contexts provide distinctive sources of feedback to you to assist your learning.

In this program, you will be doing specific courses that focus on work integrated learning (WIL).  You will be assessed on professional or vocational work in a work place setting (real or simulated) and receive feedback from those involved in your industry.  The WIL course in this program is:

  • COMM2694 Professional Communication Studio (24cp)

This course includes a work-integrated learning experience in which your knowledge and skills will be applied and assessed in project-based learning, where feedback from industry and/or community is integral to your experience. In this course, you will gain experience in professional communication practices and processes by working on real-world briefs.

Internship Requirements
In this program you will undertake an internship in COMM2695 Media and Communication Internship (12cp). An agreement including schedule and relevant insurance documentation is required to be completed before commencing each internship (local and international). International internship must be registered and processed through RMIT Career Development and Employment. In the case where a placement ends early, please refer to Changes or Cancellation of WIL Activities in the WIL Guideline.

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Program Structure

To graduate you must complete the following: All courses listed may not be available each semester.
 

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Year One of Program
Complete the following Eight (8) Courses:

Course Title

Credit Points

Course Code

Campus
Professional Communication Foundations 24 COMM2843 RMIT University Vietnam
Making Media 12 COMM2692 RMIT University Vietnam
Foundations of Public Relations 12 COMM2374 RMIT University Vietnam
Contemporary Asian Modernities 12 COMM2895 RMIT University Vietnam
Introduction to Advertising 12 MKTG1294 RMIT University Vietnam
Asian Media and Communication 12 COMM2892 RMIT University Vietnam
Public Relations Research Methods 12 MKTG1463 RMIT University Vietnam
Applied Public Relations Research: Insights to Action 12 MKTG1459 RMIT University Vietnam
 
AND

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Year Two of Program
Complete the following Seven (7) Courses:

Course Title

Credit Points

Course Code

Campus
Professional Writing 12 COMM2495 RMIT University Vietnam
Interdisciplinary Communication Project 12 COMM2386 RMIT University Vietnam
Exploring Asian Popular Culture 12 COMM2497 RMIT University Vietnam
Copywriting 12 GRAP2660 RMIT University Vietnam
Art Direction 12 GRAP2659 RMIT University Vietnam
Creative Advertising 12 GRAP2412 RMIT University Vietnam
Communication Strategy and Planning 12 COMM2381 RMIT University Vietnam
AND
Select and Complete One (1) Course from the list below as a Program Option:

Course Title

Credit Points

Course Code

Campus
Advertising Media 12 GRAP2413 RMIT University Vietnam
Cinema and Nation 12 COMM2897 RMIT University Vietnam
Asian Mobilities: Practices, Experiences and Impacts 12 COMM2900 RMIT University Vietnam
AND
Select and Complete One (1) Course from any:
 
AND

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Year Three of Program
Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus
Professional Communication Studio 24 COMM2694 RMIT University Vietnam
Media and Communication Internship 12 COMM2695 RMIT University Vietnam
Client Management 12 COMM2384 RMIT University Vietnam
Issues, Risk and Crisis Communication 12 COMM2699 RMIT University Vietnam
AND
Select and Complete One (1) Course from any:
 

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Program transition plan

From Trimester 1, 2023, the program structure of BP222OSVI Bachelor of Communication (Professional Communication) will be amended and the following changes applied:

BP222OSVI Transition Map – Same or Equivalent courses 
Year Trimester Current Courses

Credit

Points

New courses offered from Trimester 1 2023 

 Credit Points
1 1 MKTG1294 Intro to Advertising  12 MKTG1294 Intro to Advertising  12
  1 COMM2374 Foundations of PR  12 COMM2374 Foundations of PR  12
  1 COMM2692  Making Media  12 COMM2692 Making Media  12
  2 COMM2843 Professional Communication Foundations  24 COMM2843 Professional Communication Foundations  24
  2 COMM2377 Modern Asia 12 COMM2895 Contemporary Asian Modernities 12
  3 COMM2698 Contemporary PR Research  24

MKTG1463 PR Research Methods 
MKTG1459 Applied PR Research 

 12
12
  3 COMM2383 New Media, New Asia  12 COMM2892 Asian Media and Communication  12
2 1 GRAP2412 Creative Advertising 12 GRAP2412 Creative Advertising 12
  1 COMM2381 Communication Strategy and Planning  12 COMM2381 Communication Strategy and Planning  12
  1 COMM2497 Exploring Asian Popular Culture 12 COMM2497 Exploring Asian Popular Culture  12
  2 GRAP2660 Copywriting 12 GRAP2660 Copywriting 12
  2 COMM2489 Asian Cinemas  12 COMM2495 Professional Writing 12
  2

Program Option: 

GRAP2413 Advertising Media  OR  COMM2495 Professional Writing OR COMM2379 Mass Media in Asia 
12
12
12

Program Option: 

GRAP2413 Advertising Media  OR  COMM2897 Cinema and  Nation  OR  COMM2900 Asian Mobilities: Practices, Experiences and Impacts (to meet Minor requirements)

 12
12
12
  3 GRAP2659 Art Direction 12 GRAP2659 Art Direction 12
  3 COMM2386 Interdisciplinary Communication Project 12 COMM2386 Interdisciplinary Communication Project 12
3 1 COMM2384 Client Management  12 COMM2384 Client Management  12
  1 COMM2699 Issues, Risk and Crisis Communication 12 COMM2699 Issues, Risk and Crisis Communication 12
  1 University Elective  12 University Elective  12
  2 COMM2694 Prof Comm Studio 24 COMM2694 Prof Comm Studio 24
  3 COMM2695 Media and Comm Flagship Internship  12 COMM2695 Media and Comm Flagship Internship  12

If you have commenced the BP222OSVI Bachelor of Communication (Professional Communication) program prior to 2023, you will not be disadvantaged by these changes and all approved courses undertaken prior to 2023 will contribute toward your qualification. You will not be required to complete extra credit points or incur any extra costs because of these changes. Academic advice will be made available to you and an enrolment plan provided to you.

If you are undertaking a reduced load, are on Leave of Absence (LOA), or have deferred studies, you will not be disadvantaged by the change of program structure.

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